HomesToLife (HTLM) versus The Competition Critical Review

HomesToLife (NASDAQ:HTLM) is one of 17 publicly-traded companies in the “FURNITURE” industry, but how does it compare to its competitors? We will compare HomesToLife to related businesses based on the strength of its analyst recommendations, earnings, valuation, dividends, risk, profitability and institutional ownership.

Valuation and Earnings

This table compares HomesToLife and its competitors gross revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Net Income	Price/Earnings Ratio
HomesToLife	$4.17 million	-$1.67 million	336.00
HomesToLife Competitors	$1.41 billion	-$10.34 million	26.29

HomesToLife’s competitors have higher revenue, but lower earnings than HomesToLife. HomesToLife is trading at a higher price-to-earnings ratio than its competitors, indicating that it is currently more expensive than other companies in its industry.

Analyst Recommendations

This is a summary of recent recommendations and price targets for HomesToLife and its competitors, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
HomesToLife	1	0	0	0	1.00
HomesToLife Competitors	77	548	320	59	2.36

As a group, “FURNITURE” companies have a potential upside of 41.35%. Given HomesToLife’s competitors stronger consensus rating and higher probable upside, analysts plainly believe HomesToLife has less favorable growth aspects than its competitors.

Profitability

This table compares HomesToLife and its competitors’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
HomesToLife	N/A	N/A	N/A
HomesToLife Competitors	-3.02%	-77.74%	-2.19%

Institutional and Insider Ownership

62.4% of shares of all “FURNITURE” companies are held by institutional investors. 5.1% of shares of all “FURNITURE” companies are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Summary

HomesToLife competitors beat HomesToLife on 7 of the 12 factors compared.

HomesToLife Company Profile

HomesToLife Ltd. engages in the retail of home furniture and sale of customized furniture solutions. Its products include leather and fabric upholstered furniture, case goods, and accessories. The company was founded by Yong Pin Phua and Yong Tat Phua in September 1989 and is headquartered in Singapore.