Bridgeline Digital (NASDAQ:BLIN) & Options Media Group (OTCMKTS:OPMG) Critical Analysis

Options Media Group (OTCMKTS:OPMG) and Bridgeline Digital (NASDAQ:BLIN) are both computer and technology companies, but which is the better investment? We will contrast the two businesses based on the strength of their dividends, earnings, risk, institutional ownership, profitability, analyst recommendations and valuation.

Volatility and Risk

Options Media Group has a beta of -0.07, suggesting that its stock price is 107% less volatile than the S&P 500. Comparatively, Bridgeline Digital has a beta of 0.76, suggesting that its stock price is 24% less volatile than the S&P 500.

Valuation & Earnings

This table compares Options Media Group and Bridgeline Digital”s revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Options Media Group	N/A	N/A	N/A	N/A	N/A
Bridgeline Digital	$15.38 million	0.66	-$2.52 million	($0.26)	-3.19

Options Media Group has higher earnings, but lower revenue than Bridgeline Digital.

Profitability

This table compares Options Media Group and Bridgeline Digital’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Options Media Group	N/A	N/A	N/A
Bridgeline Digital	-16.37%	-25.40%	-15.73%

Analyst Ratings

This is a summary of current ratings and price targets for Options Media Group and Bridgeline Digital, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Options Media Group	0	0	0	0	0.00
Bridgeline Digital	1	1	1	0	2.00

Bridgeline Digital has a consensus target price of $4.62, suggesting a potential upside of 456.49%. Given Bridgeline Digital’s stronger consensus rating and higher possible upside, analysts plainly believe Bridgeline Digital is more favorable than Options Media Group.

Insider and Institutional Ownership

15.1% of Bridgeline Digital shares are held by institutional investors. 23.5% of Bridgeline Digital shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Summary

Bridgeline Digital beats Options Media Group on 7 of the 10 factors compared between the two stocks.

About Options Media Group

Options Media Group Holdings, Inc., through its subsidiaries, focuses on the mobile software applications in the United States and Canada. It offers PhoneGuard anti-texting software, a mobile phone control management software suite, which is designed to prevent texting and emailing while driving, as well as offers parents and employers the ability to monitor the driving habits of mobile phone users to prevent speeding. The company also provides lead generation programs to assist various businesses with customer acquisition for the products and services they are selling. Options Media Group Holdings, Inc. was incorporated in 2000 and is headquartered in Boca Raton, Florida.

About Bridgeline Digital

Bridgeline Digital, Inc. operates as a marketing technology company in the United States, Canada, and internationally. The company offers HawkSearch, a site search, recommendation, and personalization application for marketers, merchandisers, and developers; Celebros Search, a commerce-oriented site search product that provides natural language processing with artificial intelligence; and Woorank, a Search Engine Optimization (SEO) audit tool that generates an instant performance audit of the site's technical, on-page, and off-page SEO. It also provides Bridgeline TruPresence, a web content management and eCommerce platform to support the needs of multi-unit organizations and franchises; Bridgeline Unbound, a technology suite that empower marketers to easily manage their digital experiences and create personalized customer journeys; and OrchestraCMS, a digital experience platform that enables development of custom solutions, third-party integrations, and delivery of digital transformation initiatives on the Salesforce platform. In addition, the company offers digital engagement services comprising digital strategy, web design and web development, usability engineering, information architecture, and SEO, as well as hosting services. It serves vertical markets, such as industrial distributors and wholesalers, franchises and enterprises, manufacturers, eCommerce retailers, health services and life sciences, technology, credit unions and banks, and associations and foundations through its direct sales force. The company was formerly known as Bridgeline Software, Inc. Bridgeline Digital, Inc. was incorporated in 2000 and is based in Woburn, Massachusetts.