S4 Capital (LON:SFOR) Trading Up 7.4% – Should You Buy?

S4 Capital plc (LON:SFOR) was up 7.4% during trading on Thursday . The stock traded as high as GBX 20.86 and last traded at GBX 20.40. Approximately 3,017,000 shares were traded during trading, an increase of 12% from the average daily volume of 2,688,764 shares. The stock had previously closed at GBX 19.

Key Headlines Impacting S4 Capital

Here are the key news stories impacting S4 Capital this week:

• Positive Sentiment: Market reaction: American Banking News highlights that S4 Capital is trading up with volume above its recent average, which suggests fresh buying interest and can attract momentum traders. S4 Capital (LON:SFOR) Trading 7.4% Higher – Should You Buy?
• Neutral Sentiment: Technical and liquidity picture: the stock sits above its 50?day simple moving average (GBX 18.80) but below the 200?day (GBX 21.44), a mixed technical setup. Short?term liquidity ratios (quick ratio ~1.05, current ratio ~1.28) indicate it can cover near?term obligations, while market cap (~£135m) classifies it as a small?cap with higher volatility.
• Negative Sentiment: Fundamentals and risk: reported metrics show a negative P/E (losses) and a very high debt?to?equity ratio (~37.08), which increase downside risk if revenue or margins weaken. The 52?week range (GBX 15.70–42) also underscores prior volatility and potential for further swings.

Wall Street Analyst Weigh In

Several equities research analysts recently weighed in on SFOR shares. Peel Hunt restated a “hold” rating and set a GBX 25 price target on shares of S4 Capital in a research report on Monday, November 24th. Jefferies Financial Group lowered their price objective on shares of S4 Capital from GBX 40 to GBX 38 and set a “buy” rating for the company in a research report on Wednesday, November 26th. Finally, Deutsche Bank Aktiengesellschaft lowered their target price on shares of S4 Capital from GBX 26 to GBX 24 and set a “hold” rating for the company in a research note on Monday, November 24th. One analyst has rated the stock with a Buy rating and two have given a Hold rating to the company. According to data from MarketBeat.com, the stock has an average rating of “Hold” and a consensus target price of GBX 29.

S4 Capital Trading Up 7.4%

The company has a debt-to-equity ratio of 37.08, a quick ratio of 1.05 and a current ratio of 1.28. The company has a market cap of £135.25 million, a price-to-earnings ratio of -0.43, a P/E/G ratio of 1.11 and a beta of 1.05. The company’s fifty day moving average is GBX 18.80 and its two-hundred day moving average is GBX 21.44.

About S4 Capital

S4 Capital plc, together with its subsidiaries, operates as a digital advertising and marketing services company in the Americas, Europe, the Middle East, Africa, and the Asia Pacific. It operates through three segments: Content, Data & Digital Media, and Technology Services. The company offers contents, campaigns, and assets for paid, social, and earned media, such as digital platforms and apps, as well as brand activations. In addition, it provides campaign management analytics, creative production and ad serving, platform and systems integration and transition, and training and education services.