Boost Mobile Lowers Prices and Doubles its Data

A new offer by Boost Mobile shows it is getting aggressive with its prices for a limited time.

The wireless provider is increasing the ante on its prepaid plans.

The service, which is a unit of Sprint, is slashing each month to month prepaid plan it has by $5. It is also doubling the amount of data that is available on each of the plans. The new promotion starts on Wednesday September 3 and runs through November 3.

The market for prepaid wireless service, which is a growth area while the traditional contract market is slowing, had been having more promotions as well as prices cuts as the carriers aggressively are pursuing new clients.

Boost and Virgin Mobile USA, owned by Sprint, have had success in helping Sprint stave off some losses in contracts.

However, competition has increased from MetroPCS owned by T-Mobile and Cricket Wireless owned by AT&T, of which both revamped their own plans in 2014.

Boost’s plans now with the $5 cut are $35, $45 or $55. They all have options that provide unlimited call and texts, but the plan on the low end will now include data in the amount of 1GB at speeds of 3G or 4G instead of them being 500MB.

The middle plan will have 5GB of data available and the high end will offer data in the amount of 10GB.

There is one catch on the plan that is the lowest, with video streaming limited potentially to 3G.

Sprint moved quickly under Marcelo Claure its new CEO who took over in August. At the end of August, Sprint unveiled an unlimited plan for data for $60 for individuals and overhauled its family plan as well.

Claure has to work hard in order to shore up Sprint’s prepaid business, which took a hit losing 503,000 customers in just the last quarter than was reported.

A great deal of that loss was attributed to certain subscribers that  ended Assurance Wireless phone service that was government subsidized, the company definitely is faced with much stronger competition.