Wix.com (NASDAQ:WIX) Stock Price Down 5.1% – Should You Sell?

Shares of Wix.com Ltd. (NASDAQ:WIX) traded down 5.1% during trading on Tuesday . The company traded as low as $79.33 and last traded at $79.2760. 328,386 shares changed hands during mid-day trading, a decline of 84% from the average session volume of 2,113,093 shares. The stock had previously closed at $83.53.

Key Stories Impacting Wix.com

Here are the key news stories impacting Wix.com this week:

• Neutral Sentiment: The September 22, 2026 deadline is procedural: investors who purchased Wix securities between February 19, 2025, and May 12, 2026, may seek appointment as lead plaintiff. Faruqi & Faruqi class action deadline notice
• Negative Sentiment: Multiple firms, including Kaplan Fox, Block & Leviton, Glancy Prongay Wolke & Rotter, Rosen Law, and DJS Law Group, reminded shareholders about the lawsuit and encouraged investors with losses to contact them. The volume of notices is likely increasing investor concern about potential legal costs, reputational damage, and scrutiny of Wix’s disclosures. Kaplan Fox class action alert
• Negative Sentiment: The case has been filed on behalf of investors who allege securities-law violations during the stated class period. The announcements do not establish that Wix engaged in wrongdoing, and the litigation’s outcome and any financial liability remain uncertain; however, the legal overhang helps explain the pressure on WIX. DJS Law Group lawsuit notice

Analyst Upgrades and Downgrades

Several research analysts have commented on WIX shares. Needham & Company LLC reissued a “buy” rating and set a $80.00 price target on shares of Wix.com in a research note on Wednesday, August 5th. UBS Group boosted their price target on shares of Wix.com from $66.00 to $75.00 and gave the stock a “neutral” rating in a research note on Monday. Wells Fargo & Company increased their target price on Wix.com from $46.00 to $64.00 and gave the company an “equal weight” rating in a report on Wednesday, August 5th. Benchmark reiterated a “buy” rating on shares of Wix.com in a research report on Wednesday, August 26th. Finally, Wedbush upped their price target on shares of Wix.com from $55.00 to $80.00 and gave the company a “neutral” rating in a report on Thursday, August 20th. Eleven investment analysts have rated the stock with a Buy rating, ten have given a Hold rating and two have given a Sell rating to the company’s stock. Based on data from MarketBeat, the company presently has a consensus rating of “Hold” and an average target price of $90.57.

Wix.com Price Performance

The business’s 50 day moving average price is $70.33 and its 200 day moving average price is $67.60. The stock has a market capitalization of $4.67 billion, a P/E ratio of -22.58, a price-to-earnings-growth ratio of 37.31 and a beta of 1.02.

Wix.com (NASDAQ:WIX) last issued its earnings results on Tuesday, August 4th. The information services provider reported $1.39 earnings per share (EPS) for the quarter, topping the consensus estimate of $1.13 by $0.26. The company had revenue of $563.06 million for the quarter, compared to analysts’ expectations of $552.56 million. Wix.com had a negative net margin of 8.19% and a negative return on equity of 1.61%. The firm’s quarterly revenue was up 14.9% on a year-over-year basis. During the same quarter last year, the company posted $2.28 earnings per share. As a group, analysts forecast that Wix.com Ltd. will post 0.24 earnings per share for the current fiscal year.

Insider Activity

In other news, insider Shelly B. Meyer sold 479 shares of the stock in a transaction that occurred on Tuesday, September 1st. The shares were sold at an average price of $95.00, for a total value of $45,505.00. Following the transaction, the insider owned 183,010 shares in the company, valued at $17,385,950. This represents a 0.26% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available at this link. Also, CMO Omer Shai purchased 490 shares of the firm’s stock in a transaction on Monday, August 31st. The stock was acquired at an average price of $59.89 per share, for a total transaction of $29,346.10. Following the completion of the transaction, the chief marketing officer directly owned 515,879 shares of the company’s stock, valued at approximately $30,895,993.31. This trade represents a 0.10% increase in their position. The SEC filing for this purchase provides additional information. Over the last ninety days, insiders have bought 2,622 shares of company stock worth $157,032. Company insiders own 6.20% of the company’s stock.

Hedge Funds Weigh In On Wix.com

Several large investors have recently added to or reduced their stakes in the company. Senvest Management LLC raised its position in shares of Wix.com by 24.8% during the 1st quarter. Senvest Management LLC now owns 3,754,680 shares of the information services provider’s stock valued at $338,184,000 after purchasing an additional 746,200 shares during the period. Hsbc Holdings PLC lifted its position in shares of Wix.com by 11,894.0% in the first quarter. Hsbc Holdings PLC now owns 3,529,474 shares of the information services provider’s stock valued at $318,676,000 after acquiring an additional 3,500,047 shares in the last quarter. Arrowstreet Capital Limited Partnership boosted its stake in shares of Wix.com by 57.5% in the first quarter. Arrowstreet Capital Limited Partnership now owns 1,585,962 shares of the information services provider’s stock worth $142,848,000 after acquiring an additional 578,729 shares during the period. Atreides Management LP purchased a new stake in shares of Wix.com during the fourth quarter worth about $129,598,000. Finally, Clearbridge Investments LLC grew its position in shares of Wix.com by 20.4% during the fourth quarter. Clearbridge Investments LLC now owns 1,079,489 shares of the information services provider’s stock worth $112,148,000 after purchasing an additional 183,100 shares in the last quarter. Hedge funds and other institutional investors own 81.52% of the company’s stock.

Wix.com Company Profile

Wix.com Ltd. is an Israeli software company that operates a cloud-based website development platform. Its services enable individuals, entrepreneurs, small businesses and organizations to create, manage and grow websites without requiring extensive coding expertise.

The company offers customizable website templates and visual design tools, along with domain registration, web hosting, content management, search engine optimization and online marketing capabilities. Wix also provides tools for e-commerce, online payments, bookings, events, restaurants and other business operations, as well as professional development products through Wix Studio and third-party applications available through its app marketplace.

Founded in 2006 by Avishai Abrahami, Nadav Abrahami and Giora Kaplan, Wix is headquartered in Tel Aviv, Israel, and serves customers internationally.