Sirius XM (NASDAQ:SIRI) Hits New 52-Week High on Analyst Upgrade

Sirius XM Holdings Inc. (NASDAQ:SIRI) reached a new 52-week high during trading on Wednesday after The Goldman Sachs Group upgraded the stock from a neutral rating to a buy rating. The Goldman Sachs Group now has a $37.00 price target on the stock, up from their previous price target of $33.00. Sirius XM traded as high as $33.02 and last traded at $32.8690, with a volume of 2,681,356 shares trading hands. The stock had previously closed at $30.80.

Other equities analysts also recently issued research reports about the company. Rosenblatt Securities set a $47.00 price target on Sirius XM and gave the stock a “buy” rating in a research report on Friday. Cantor Fitzgerald initiated coverage on Sirius XM in a research note on Wednesday, September 2nd. They set an “overweight” rating for the company. TD Cowen lowered Sirius XM to a “hold” rating in a research report on Wednesday, September 2nd. JPMorgan Chase & Co. raised their target price on Sirius XM from $26.00 to $34.00 and gave the stock a “neutral” rating in a research report on Friday, July 31st. Finally, Wolfe Research started coverage on shares of Sirius XM in a research report on Wednesday, September 2nd. They set an “outperform” rating for the company. Nine research analysts have rated the stock with a Buy rating, seven have assigned a Hold rating and three have given a Sell rating to the company’s stock. According to MarketBeat, Sirius XM has a consensus rating of “Hold” and a consensus price target of $32.92.

Insider Activity at Sirius XM

In other news, Director Jonelle Procope sold 16,672 shares of the firm’s stock in a transaction that occurred on Thursday, August 6th. The stock was sold at an average price of $29.97, for a total value of $499,659.84. Following the transaction, the director owned 18,354 shares in the company, valued at $550,069.38. This trade represents a 47.60% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available through this hyperlink. 3.27% of the stock is currently owned by company insiders.

Sirius XM News Roundup

Here are the key news stories impacting Sirius XM this week:

• Positive Sentiment: Goldman Sachs upgraded Sirius XM to Buy and raised its price target to $37 from $33. The firm cited the value of Sirius XM’s spectrum holdings and its YouTube advertising deal as potential sources of value. Goldman upgrade article
• Positive Sentiment: Management reported signs of subscription stabilization in Q3, including positive self-pay net additions, improved year-over-year churn and stable average revenue per user. The company also highlighted operational efficiency and a focus on customer lifetime value. Q3 earnings call article
• Neutral Sentiment: Analyst views remain divided. A report says Wall Street brokerages collectively rate SIRI “Hold,” reflecting the contrast between Goldman’s upgrade and more cautious assessments. Brokerage ratings article
• Neutral Sentiment: Sirius XM is adding programming, including a Wu-Tang Clan channel and special coverage of the 2026 midterm elections. These offerings may support engagement, though their financial impact is not yet clear. Wu-Tang Clan channel article
• Negative Sentiment: JPMorgan cut its price target to $32 from $34 and maintained a Neutral rating, signaling limited upside in its view. Separately, Pandora’s monthly user base declined year over year, while SiriusXM’s revenue-share and royalty costs rose to $726 million—potential headwinds to growth and margins. JPMorgan rating information Pandora users and royalty costs article

Institutional Investors Weigh In On Sirius XM

Large investors have recently made changes to their positions in the business. Sunbelt Securities Inc. grew its position in shares of Sirius XM by 158.5% during the 1st quarter. Sunbelt Securities Inc. now owns 1,295 shares of the company’s stock valued at $30,000 after acquiring an additional 794 shares during the period. Root Financial Partners LLC raised its holdings in shares of Sirius XM by 612.8% in the 1st quarter. Root Financial Partners LLC now owns 1,390 shares of the company’s stock worth $32,000 after purchasing an additional 1,195 shares during the period. Global Retirement Partners LLC bought a new position in Sirius XM during the second quarter valued at $32,000. Western Wealth Management LLC bought a new position in Sirius XM during the first quarter valued at $33,000. Finally, Altshuler Shaham Ltd increased its position in Sirius XM by 36.7% in the first quarter. Altshuler Shaham Ltd now owns 1,553 shares of the company’s stock worth $36,000 after buying an additional 417 shares during the last quarter. 10.69% of the stock is owned by hedge funds and other institutional investors.

Sirius XM Stock Up 7.3%

The firm has a market capitalization of $11.12 billion, a PE ratio of 13.51, a P/E/G ratio of 0.48 and a beta of 0.98. The stock has a 50-day simple moving average of $27.59 and a 200-day simple moving average of $26.26. The company has a quick ratio of 0.32, a current ratio of 0.32 and a debt-to-equity ratio of 0.66.

Sirius XM (NASDAQ:SIRI) last posted its quarterly earnings results on Thursday, October 29th. The company reported $0.78 earnings per share for the quarter, topping the consensus estimate of $0.77 by $0.01. Sirius XM had a return on equity of 9.42% and a net margin of 10.47%. The company had revenue of $2.15 billion during the quarter, compared to the consensus estimate of $2.16 billion. During the same quarter in the prior year, the company earned $0.84 EPS. The firm’s quarterly revenue was down .4% compared to the same quarter last year. Analysts forecast that Sirius XM Holdings Inc. will post 3.02 EPS for the current year.

Sirius XM Announces Dividend

The firm also recently announced a quarterly dividend, which will be paid on Monday, November 23rd. Shareholders of record on Friday, November 6th will be given a dividend of $0.27 per share. This represents a $1.08 dividend on an annualized basis and a yield of 3.3%. The ex-dividend date is Friday, November 6th. Sirius XM’s dividend payout ratio (DPR) is currently 44.26%.

About Sirius XM

Sirius XM Holdings Inc is a media and entertainment company that provides subscription-based audio programming through its SiriusXM service. The company delivers a broad range of commercial-free music, live sports, news, talk and entertainment programming, including exclusive channels, original shows and coverage of major events.

SiriusXM content is distributed primarily through satellite radio and internet streaming. Subscribers can access the service in vehicles, through the SiriusXM mobile app and website, and on supported connected devices.