Salesforce (NYSE:CRM) Earns Market Outperform Rating from Citizens Jmp

Salesforce (NYSE:CRM)‘s stock had its “market outperform” rating reiterated by research analysts at Citizens Jmp in a research note issued on Friday, Benzinga reports. They currently have a $315.00 price target on the CRM provider’s stock. Citizens Jmp’s target price suggests a potential upside of 32.05% from the stock’s previous close.

Other equities research analysts have also recently issued research reports about the company. Sanford C. Bernstein restated an “outperform” rating on shares of Salesforce in a report on Thursday, August 27th. Royal Bank Of Canada reiterated a “sector perform” rating and issued a $250.00 price target on shares of Salesforce in a research report on Thursday, September 17th. Wall Street Zen downgraded shares of Salesforce from a “buy” rating to a “hold” rating in a research report on Saturday, August 1st. Guggenheim lifted their price target on shares of Salesforce from $270.00 to $300.00 and gave the company a “buy” rating in a research report on Thursday, September 17th. Finally, HC Wainwright downgraded shares of Salesforce to a “negative” rating in a research report on Thursday, June 18th. Three analysts have rated the stock with a Strong Buy rating, thirty have issued a Buy rating, fourteen have given a Hold rating and three have issued a Sell rating to the stock. Based on data from MarketBeat, the stock currently has a consensus rating of “Moderate Buy” and a consensus price target of $275.14.

Salesforce Stock Performance

Shares of NYSE:CRM traded up $0.97 during trading on Friday, reaching $238.55. 10,575,574 shares of the stock were exchanged, compared to its average volume of 14,003,860. Salesforce has a 12 month low of $146.32 and a 12 month high of $269.11. The firm has a market cap of $196.33 billion, a PE ratio of 21.75, a PEG ratio of 1.07 and a beta of 1.20. The stock has a 50-day moving average price of $214.26 and a 200-day moving average price of $190.30. The company has a current ratio of 0.84, a quick ratio of 0.84 and a debt-to-equity ratio of 1.02.

Salesforce (NYSE:CRM) last issued its quarterly earnings data on Wednesday, August 26th. The CRM provider reported $5.90 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $3.27 by $2.63. Salesforce had a return on equity of 24.90% and a net margin of 21.99%.The company had revenue of $11.35 billion during the quarter, compared to analysts’ expectations of $11.33 billion. During the same quarter in the previous year, the company posted $2.91 earnings per share. The business’s revenue was up 10.8% on a year-over-year basis. Salesforce has set its FY 2027 guidance at 16.670-16.710 EPS and its Q3 2027 guidance at 3.420-3.440 EPS. Research analysts expect that Salesforce will post 12.82 EPS for the current fiscal year.

Insiders Place Their Bets

In other news, Director Craig Conway sold 4,500 shares of the stock in a transaction on Friday, September 4th. The stock was sold at an average price of $260.61, for a total value of $1,172,745.00. Following the completion of the transaction, the director directly owned 5,437 shares in the company, valued at approximately $1,416,936.57. This represents a 45.29% decrease in their position. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is accessible through this hyperlink. Also, Director David Blair Kirk purchased 4,176 shares of the company’s stock in a transaction dated Friday, September 18th. The stock was purchased at an average price of $239.33 per share, with a total value of $999,442.08. Following the completion of the purchase, the director directly owned 18,748 shares in the company, valued at $4,486,958.84. The trade was a 28.66% increase in their position. The SEC filing for this purchase provides additional information. 3.50% of the stock is currently owned by corporate insiders.

Institutional Trading of Salesforce

A number of institutional investors and hedge funds have recently bought and sold shares of the stock. BlackRock Inc. acquired a new stake in Salesforce in the second quarter valued at $11,396,844,000. State Street Corp increased its holdings in Salesforce by 1.3% in the fourth quarter. State Street Corp now owns 50,080,230 shares of the CRM provider’s stock valued at $13,286,909,000 after purchasing an additional 659,573 shares during the period. Capital International Investors increased its holdings in Salesforce by 13.3% in the fourth quarter. Capital International Investors now owns 22,721,010 shares of the CRM provider’s stock valued at $6,019,199,000 after purchasing an additional 2,669,891 shares during the period. Geode Capital Management LLC increased its holdings in Salesforce by 3.8% in the fourth quarter. Geode Capital Management LLC now owns 21,782,556 shares of the CRM provider’s stock valued at $5,751,073,000 after purchasing an additional 791,345 shares during the period. Finally, Capital World Investors increased its holdings in Salesforce by 13.5% in the fourth quarter. Capital World Investors now owns 19,672,684 shares of the CRM provider’s stock valued at $5,211,515,000 after purchasing an additional 2,347,478 shares during the period. 80.43% of the stock is currently owned by institutional investors and hedge funds.

More Salesforce News

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: Jefferies reaffirmed its “buy” rating, supporting the bullish view that Salesforce’s recent AI investments can drive a recovery in growth and valuation.
• Positive Sentiment: At Dreamforce 2026, Salesforce introduced AIforce, an open and provider-agnostic AI layer designed to connect Agentforce, Data Cloud 360, AWS, Google Cloud and other partner ecosystems. Investors may view this as strengthening Salesforce’s role as an enterprise AI platform and improving its ability to monetize AI products. Can Salesforce’s New AIforce Layer Deepen Its Ecosystem Moat and Monetization Story for CRM?
• Positive Sentiment: Wells Fargo raised its price target and highlighted strong customer interest in Agentforce. The firm’s bullish case depends on Agentforce reaching approximately $1.5 billion in annual recurring revenue and helping reaccelerate Salesforce’s growth. Wells Fargo Raises Salesforce’s Price Target
• Neutral Sentiment: The stock recently broke a six-session losing streak and has substantially outperformed the broader market over the past three months, indicating improving momentum but also raising expectations for continued AI execution. Salesforce Shares Break Six-Session Losing Streak
• Negative Sentiment: Zenity Labs reported three Agentforce vulnerabilities, dubbed “SalesBleed,” that could enable zero-click CRM data theft and AI-agent impersonation. Any confirmed exposure could increase customer concerns, remediation costs and regulatory risk. Zenity Labs Uncovers SalesBleed
• Negative Sentiment: Commentary continues to question whether Salesforce’s AI products can generate meaningful revenue quickly enough to offset pressure on its traditional seat-based software model. This leaves the stock sensitive to evidence that AI is accelerating growth rather than disrupting the core business. What Is Salesforce No Longer Telling You?

Salesforce Company Profile

Salesforce, Inc is a cloud-based software company that provides customer relationship management (CRM) technology and related enterprise applications. Its platform helps organizations manage sales, customer service, marketing, commerce, data analytics and business operations through subscription-based software and cloud services.

The company’s product portfolio includes Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud, Data Cloud and the Salesforce Platform. Salesforce also offers Slack for workplace collaboration, Tableau for data visualization and analytics, MuleSoft for application integration, and artificial intelligence capabilities, including its Agentforce platform for building and deploying AI agents.

Founded in 1999, Salesforce is headquartered in San Francisco, California, and serves businesses and organizations across a broad range of industries and geographic markets worldwide.