Nature’s Sunshine Products (NASDAQ:NATR) Announces Earnings Results

Nature’s Sunshine Products (NASDAQ:NATR) posted its quarterly earnings results on Wednesday. The company reported $0.14 earnings per share for the quarter, missing analysts’ consensus estimates of $0.25 by ($0.11), FiscalAI reports. The company had revenue of $116.60 million during the quarter, compared to the consensus estimate of $129.51 million. Nature’s Sunshine Products had a net margin of 3.68% and a return on equity of 12.88%.

Here are the key takeaways from Nature’s Sunshine Products’ conference call:

• Third-quarter results missed expectations: Net sales were $116.6 million, down 7% year over year excluding foreign exchange (9% reported), while adjusted EBITDA fell to $11.1 million from $15.2 million.
• Full-year guidance was cut: Nature’s Sunshine now expects 2026 net sales of $460 million–$470 million and adjusted EBITDA of $44 million–$48 million, down from prior ranges of $490 million–$500 million and $48 million–$52 million, respectively.
• China remains a significant headwind: Sales there fell 52% in constant currency, amid the loss of two regional leaders and changes to distributor practices; management expects China to weigh on results into 2027. Taiwan was also weak.
• North America’s digital business is adjusting to slower growth: Digital sales declined 1% as the company lapped a viral product and rapid TikTok expansion, though autoship rose to 40% of digital sales from 30% a year earlier, supporting recurring revenue.
• The company is pursuing longer-term growth initiatives: Plans include a U.S. direct-selling relaunch in 2027, new products in Asia and the U.S., expansion in Japan and Germany, and stepped-up M&A outreach; it ended the quarter with $89.4 million in cash and no debt.

Nature’s Sunshine Products Stock Performance

NASDAQ:NATR traded up $0.77 during mid-day trading on Wednesday, hitting $12.84. The stock had a trading volume of 122,921 shares, compared to its average volume of 100,046. Nature’s Sunshine Products has a twelve month low of $11.92 and a twelve month high of $28.14. The stock has a market cap of $225.98 million, a price-to-earnings ratio of 10.32 and a beta of 0.80. The company’s 50 day simple moving average is $12.96 and its 200 day simple moving average is $20.36.

Insiders Place Their Bets

In other Nature’s Sunshine Products news, major shareholder Prescott Group Capital Managem purchased 96,000 shares of the stock in a transaction on Friday, August 7th. The shares were purchased at an average price of $16.63 per share, with a total value of $1,596,480.00. Following the completion of the transaction, the insider directly owned 1,883,610 shares in the company, valued at $31,324,434.30. This represents a 5.37% increase in their ownership of the stock. The acquisition was disclosed in a filing with the Securities & Exchange Commission, which is accessible through the SEC website. Insiders purchased a total of 161,389 shares of company stock worth $2,612,536 over the last 90 days. 3.10% of the stock is owned by insiders.

Analyst Upgrades and Downgrades

Several research firms have recently commented on NATR. DA Davidson cut their price objective on Nature’s Sunshine Products from $33.00 to $25.00 and set a “buy” rating for the company in a report on Monday, August 10th. Canaccord Genuity Group decreased their target price on shares of Nature’s Sunshine Products from $36.00 to $25.00 and set a “buy” rating for the company in a research note on Friday, October 30th. Wall Street Zen downgraded shares of Nature’s Sunshine Products from a “buy” rating to a “hold” rating in a report on Sunday, August 16th. Finally, Weiss Ratings downgraded shares of Nature’s Sunshine Products from a “hold (c)” rating to a “hold (c-)” rating in a report on Tuesday, October 27th. Two analysts have rated the stock with a Buy rating and one has issued a Hold rating to the company’s stock. According to MarketBeat, the company has a consensus rating of “Moderate Buy” and a consensus target price of $25.00.

About Nature’s Sunshine Products

Nature’s Sunshine Products, Inc develops and sells natural health and wellness products through direct selling, e-commerce and other distribution channels. Its product portfolio includes dietary supplements, herbal supplements, vitamins, minerals, essential oils, sports nutrition products and personal-care items.

The company markets products primarily under the Nature’s Sunshine and Synergy WorldWide brands. Nature’s Sunshine focuses on nutritional and herbal wellness products, while Synergy offers supplements and performance-oriented nutrition products.