Roku (NASDAQ:ROKU) Shares Up 5.9% – Time to Buy?

Shares of Roku, Inc. (NASDAQ:ROKU) traded up 5.9% on Friday . The company traded as high as $101.29 and last traded at $100.09. 4,975,424 shares traded hands during mid-day trading, an increase of 33% from the average session volume of 3,748,534 shares. The stock had previously closed at $94.54.

Analysts Set New Price Targets

A number of equities research analysts have issued reports on the stock. Wall Street Zen lowered shares of Roku from a “buy” rating to a “hold” rating in a report on Saturday, November 29th. Benchmark reiterated a “buy” rating on shares of Roku in a research note on Monday, October 27th. Wells Fargo & Company lifted their target price on Roku from $113.00 to $116.00 and gave the company an “overweight” rating in a report on Friday, October 31st. UBS Group upped their price target on Roku from $95.00 to $103.00 and gave the stock a “neutral” rating in a report on Monday, November 3rd. Finally, Pivotal Research increased their price target on Roku from $120.00 to $135.00 and gave the company a “buy” rating in a research report on Monday, November 3rd. One equities research analyst has rated the stock with a Strong Buy rating, eighteen have given a Buy rating, six have assigned a Hold rating and two have given a Sell rating to the company’s stock. According to data from MarketBeat.com, the company has a consensus rating of “Moderate Buy” and a consensus target price of $113.14.

Roku Trading Up 5.9%

The stock has a fifty day simple moving average of $98.87 and a 200-day simple moving average of $91.12. The company has a market capitalization of $14.79 billion, a PE ratio of -500.42 and a beta of 1.98.

Roku (NASDAQ:ROKU) last issued its earnings results on Thursday, October 30th. The company reported $0.16 earnings per share for the quarter, topping the consensus estimate of $0.07 by $0.09. The business had revenue of $1.21 billion for the quarter, compared to analyst estimates of $1.21 billion. Roku had a negative return on equity of 1.08% and a negative net margin of 0.61%.The business’s quarterly revenue was up 14.0% on a year-over-year basis. During the same quarter last year, the company earned ($0.06) EPS. As a group, equities research analysts predict that Roku, Inc. will post -0.3 EPS for the current year.

Insider Activity at Roku

In related news, insider Mustafa Ozgen sold 50,527 shares of Roku stock in a transaction on Tuesday, September 9th. The shares were sold at an average price of $100.00, for a total transaction of $5,052,700.00. The sale was disclosed in a document filed with the SEC, which can be accessed through this link. Also, CEO Anthony J. Wood sold 50,000 shares of the company’s stock in a transaction on Monday, November 10th. The shares were sold at an average price of $103.86, for a total transaction of $5,193,000.00. Additional details regarding this sale are available in the official SEC disclosure. Insiders have sold 491,195 shares of company stock valued at $51,517,886 in the last ninety days. Insiders own 13.98% of the company’s stock.

Institutional Inflows and Outflows

A number of hedge funds have recently added to or reduced their stakes in the company. Banque Transatlantique SA acquired a new stake in shares of Roku in the first quarter valued at approximately $28,000. Beaird Harris Wealth Management LLC purchased a new stake in Roku in the 1st quarter valued at $30,000. Westfuller Advisors LLC purchased a new stake in Roku in the 3rd quarter valued at $30,000. Root Financial Partners LLC acquired a new stake in Roku during the 3rd quarter worth $33,000. Finally, Rakuten Securities Inc. grew its position in Roku by 55.6% during the 2nd quarter. Rakuten Securities Inc. now owns 442 shares of the company’s stock worth $39,000 after purchasing an additional 158 shares during the last quarter. Hedge funds and other institutional investors own 86.30% of the company’s stock.

Roku Company Profile

Roku, Inc, together with its subsidiaries, operates a TV streaming platform in the United states and internationally. The company operates in two segments, Platform and Devices. Its streaming platform allows users to find and access TV shows, movies, news, sports, and others. The Platform segment offers digital advertising, including direct and programmatic video advertising, media and entertainment promotional spending, and related services; and streaming services distribution, such as subscription and transaction revenue shares, and sale of premium subscriptions and branded app buttons on remote controls.