Netflix (NASDAQ:NFLX) Given New $105.00 Price Target at Wedbush

Netflix (NASDAQ:NFLX) had its price target reduced by research analysts at Wedbush from $118.00 to $105.00 in a research report issued to clients and investors on Friday,Benzinga reports. The firm presently has an “outperform” rating on the Internet television network’s stock. Wedbush’s price objective indicates a potential upside of 41.22% from the stock’s current price.

Several other analysts also recently commented on the company. Morgan Stanley reiterated an “overweight” rating and set a $90.00 target price (down from $115.00) on shares of Netflix in a research note on Tuesday. Piper Sandler restated an “overweight” rating and issued a $115.00 price target (up from $103.00) on shares of Netflix in a research note on Friday, April 17th. Erste Group Bank cut Netflix from a “buy” rating to a “hold” rating in a research note on Monday, April 27th. KeyCorp reaffirmed an “overweight” rating and set a $92.00 price target (down from $115.00) on shares of Netflix in a report on Monday. Finally, Daiwa Securities Group increased their price objective on Netflix from $97.00 to $102.00 and gave the company an “outperform” rating in a research report on Thursday, April 23rd. Two research analysts have rated the stock with a Strong Buy rating, thirty-four have assigned a Buy rating, fifteen have given a Hold rating and one has assigned a Sell rating to the company. According to data from MarketBeat, the company presently has an average rating of “Moderate Buy” and a consensus target price of $109.17.

Netflix Trading Up 0.9%

Shares of NASDAQ NFLX opened at $74.35 on Friday. The firm’s 50 day moving average price is $80.52 and its 200-day moving average price is $87.03. Netflix has a 52-week low of $70.86 and a 52-week high of $127.75. The company has a debt-to-equity ratio of 0.43, a quick ratio of 1.41 and a current ratio of 1.41. The company has a market cap of $313.07 billion, a PE ratio of 24.01, a P/E/G ratio of 0.94 and a beta of 1.52.

Netflix (NASDAQ:NFLX) last announced its quarterly earnings results on Thursday, July 16th. The Internet television network reported $0.80 earnings per share for the quarter, beating the consensus estimate of $0.79 by $0.01. The company had revenue of $12.56 billion during the quarter, compared to the consensus estimate of $12.58 billion. Netflix had a net margin of 28.52% and a return on equity of 40.92%. The firm’s quarterly revenue was up 13.4% compared to the same quarter last year. During the same quarter last year, the firm earned $0.72 earnings per share. On average, equities research analysts expect that Netflix will post 3.6 EPS for the current fiscal year.

Insider Activity

In related news, CEO Gregory K. Peters sold 27,312 shares of the business’s stock in a transaction that occurred on Thursday, May 7th. The shares were sold at an average price of $88.69, for a total transaction of $2,422,301.28. Following the completion of the sale, the chief executive officer directly owned 120,931 shares in the company, valued at approximately $10,725,370.39. The trade was a 18.42% decrease in their ownership of the stock. The sale was disclosed in a filing with the SEC, which can be accessed through the SEC website. Also, Director Bradford L. Smith sold 35,990 shares of the company’s stock in a transaction that occurred on Wednesday, June 17th. The shares were sold at an average price of $77.52, for a total transaction of $2,789,944.80. Following the sale, the director directly owned 79,690 shares of the company’s stock, valued at approximately $6,177,568.80. This represents a 31.11% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Over the last ninety days, insiders have sold 899,839 shares of company stock worth $80,141,661. Company insiders own 1.24% of the company’s stock.

Institutional Investors Weigh In On Netflix

Hedge funds have recently modified their holdings of the business. Checchi Capital Advisers LLC increased its holdings in shares of Netflix by 875.7% in the 4th quarter. Checchi Capital Advisers LLC now owns 31,143 shares of the Internet television network’s stock worth $2,920,000 after buying an additional 27,951 shares during the last quarter. Contravisory Investment Management Inc. grew its position in Netflix by 837.2% in the fourth quarter. Contravisory Investment Management Inc. now owns 111,380 shares of the Internet television network’s stock worth $10,443,000 after acquiring an additional 99,496 shares in the last quarter. BNC Wealth Management LLC increased its stake in Netflix by 991.3% during the fourth quarter. BNC Wealth Management LLC now owns 41,229 shares of the Internet television network’s stock worth $3,866,000 after acquiring an additional 37,451 shares during the last quarter. Crew Capital Management Ltd raised its position in Netflix by 1,021.9% during the fourth quarter. Crew Capital Management Ltd now owns 9,031 shares of the Internet television network’s stock valued at $847,000 after purchasing an additional 8,226 shares during the period. Finally, Family Capital Trust Co raised its position in Netflix by 20,869.5% during the fourth quarter. Family Capital Trust Co now owns 27,470 shares of the Internet television network’s stock valued at $2,576,000 after purchasing an additional 27,339 shares during the period. Institutional investors own 80.93% of the company’s stock.

Netflix News Summary

Here are the key news stories impacting Netflix this week:

• Positive Sentiment: Netflix continued to post strong underlying profitability, with operating income of $4.19 billion and earnings per share slightly ahead of estimates. Netflix Q2 2026 earnings report
• Positive Sentiment: Some analysts remained constructive, with Citi reiterating a Buy rating and other bulls pointing to margin expansion, ad growth, and stable engagement as longer-term support. Citi maintains Buy rating on Netflix
• Neutral Sentiment: Netflix also highlighted new growth avenues such as advertising, live events, video games, creator content, and vertical video, which may help the long-term story but did not offset the near-term disappointment. Netflix new growth initiatives
• Negative Sentiment: Management’s weaker Q3 guidance and reduced disclosure of viewing-hour data intensified investor worries about slowing engagement and less transparency, adding to the selloff. Reuters on Netflix weak forecast
• Negative Sentiment: Broader tech weakness is also weighing on sentiment, with a Nasdaq selloff and concern around AI spending and semiconductor stocks amplifying pressure on NFLX shares. Tech selloff intensifies

About Netflix

Netflix, Inc (NASDAQ: NFLX) is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.

The company’s primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.