MediaAlpha (NYSE:MAX) Insider Sells $65,650.00 in Stock

MediaAlpha, Inc. (NYSE:MAX) insider Steven Yi sold 6,565 shares of the company’s stock in a transaction that occurred on Tuesday, April 28th. The shares were sold at an average price of $10.00, for a total value of $65,650.00. Following the completion of the transaction, the insider owned 2,918,429 shares in the company, valued at $29,184,290. This represents a 0.22% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the SEC, which can be accessed through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards.

Steven Yi also recently made the following trade(s):

• On Wednesday, April 29th, Steven Yi sold 26,739 shares of MediaAlpha stock. The shares were sold at an average price of $10.00, for a total value of $267,390.00.
• On Monday, April 27th, Steven Yi sold 33,663 shares of MediaAlpha stock. The shares were sold at an average price of $9.99, for a total value of $336,293.37.
• On Wednesday, April 22nd, Steven Yi sold 4,000 shares of MediaAlpha stock. The shares were sold at an average price of $9.88, for a total value of $39,520.00.
• On Tuesday, April 21st, Steven Yi sold 16,047 shares of MediaAlpha stock. The shares were sold at an average price of $10.08, for a total value of $161,753.76.
• On Monday, April 20th, Steven Yi sold 28,543 shares of MediaAlpha stock. The shares were sold at an average price of $10.06, for a total value of $287,142.58.
• On Wednesday, April 15th, Steven Yi sold 4,000 shares of MediaAlpha stock. The shares were sold at an average price of $9.68, for a total value of $38,720.00.
• On Monday, April 13th, Steven Yi sold 4,000 shares of MediaAlpha stock. The shares were sold at an average price of $9.07, for a total value of $36,280.00.
• On Wednesday, April 8th, Steven Yi sold 4,000 shares of MediaAlpha stock. The shares were sold at an average price of $9.78, for a total value of $39,120.00.
• On Monday, April 6th, Steven Yi sold 4,000 shares of MediaAlpha stock. The shares were sold at an average price of $9.34, for a total value of $37,360.00.
• On Wednesday, April 1st, Steven Yi sold 4,000 shares of MediaAlpha stock. The shares were sold at an average price of $9.15, for a total value of $36,600.00.

MediaAlpha Stock Performance

MAX opened at $9.04 on Friday. MediaAlpha, Inc. has a one year low of $7.09 and a one year high of $13.92. The stock has a market capitalization of $582.76 million, a PE ratio of 14.12 and a beta of 1.16. The business’s 50 day moving average price is $9.58 and its 200 day moving average price is $10.85.

MediaAlpha (NYSE:MAX) last released its quarterly earnings data on Wednesday, April 29th. The company reported $0.21 EPS for the quarter, missing analysts’ consensus estimates of $0.25 by ($0.04). MediaAlpha had a net margin of 3.37% and a negative return on equity of 147.82%. The business had revenue of $310.00 million during the quarter, compared to analyst estimates of $298.91 million. During the same quarter in the prior year, the company posted ($0.04) earnings per share. The company’s revenue was up 17.3% on a year-over-year basis. As a group, equities research analysts forecast that MediaAlpha, Inc. will post 1.13 earnings per share for the current fiscal year.

More MediaAlpha News

Here are the key news stories impacting MediaAlpha this week:

• Positive Sentiment: Record revenue and improved margins — Q1 revenue of $310.0M (+17% YoY) and stronger adjusted EBITDA/net income were highlighted by management as driven by auto?insurance demand and marketplace mix. Press Release
• Positive Sentiment: Large free?cash?flow projection for 2026 — management now targets $90M–$100M FCF for 2026, which supports valuation and buyback capacity. Free Cash Flow Outlook
• Positive Sentiment: Analyst upgrade/price?target lift — JPMorgan raised its price target to $12 and kept an overweight stance, signaling institutional confidence in the company’s growth/cash profile. Analyst Note
• Positive Sentiment: Share repurchases — company repurchased >$25M in 2026, a constructive capital?allocation move that supports EPS and floor demand. Buyback Detail
• Neutral Sentiment: Q2 revenue guidance given as a range ($290M–$310M) but management provided limited EPS guidance, leaving near?term profitability clarity incomplete. Guidance
• Neutral Sentiment: Earnings call transcript and slides available for deeper operator commentary on mix, pricing and margin cadence. Read management color for sizing risk/reward. Earnings Transcript
• Neutral Sentiment: Insider sales by CEO and directors have been active but executed under pre?arranged Rule 10b5?1 plans and mostly to cover tax withholding on vested awards — increases float but not an ad?hoc vote of no confidence. SEC Form 4
• Negative Sentiment: EPS miss — Q1 EPS of $0.21 came below consensus $0.25, an immediate earnings disappointment that tempers the positive revenue and cash?flow headlines. Earnings Coverage
• Negative Sentiment: Regulatory/legal overhang — a shareholder?rights firm announced an investigation tied to recent FTC litigation, creating potential litigation risk and uncertainty. Investigation Alert

Analysts Set New Price Targets

A number of research analysts have commented on MAX shares. Wall Street Zen cut MediaAlpha from a “strong-buy” rating to a “buy” rating in a research note on Saturday. The Goldman Sachs Group decreased their price target on MediaAlpha from $13.50 to $11.50 and set a “neutral” rating on the stock in a research note on Tuesday, February 24th. Zacks Research cut MediaAlpha from a “strong-buy” rating to a “hold” rating in a research note on Wednesday, March 25th. Royal Bank Of Canada decreased their price target on MediaAlpha from $18.00 to $11.00 and set an “outperform” rating on the stock in a research note on Tuesday, February 24th. Finally, Weiss Ratings upgraded MediaAlpha from a “sell (d)” rating to a “hold (c-)” rating in a research note on Wednesday, February 25th. Four equities research analysts have rated the stock with a Buy rating and three have assigned a Hold rating to the stock. According to MarketBeat, the stock presently has a consensus rating of “Moderate Buy” and a consensus target price of $12.90.

Institutional Trading of MediaAlpha

A number of large investors have recently modified their holdings of the stock. Abel Hall LLC purchased a new stake in shares of MediaAlpha during the first quarter worth $236,000. Aaron Wealth Advisors LLC acquired a new stake in MediaAlpha in the 1st quarter valued at about $95,000. SG Americas Securities LLC raised its position in MediaAlpha by 23.2% in the 1st quarter. SG Americas Securities LLC now owns 19,473 shares of the company’s stock valued at $181,000 after purchasing an additional 3,668 shares in the last quarter. Rockefeller Capital Management L.P. raised its position in MediaAlpha by 9,917.9% in the 4th quarter. Rockefeller Capital Management L.P. now owns 2,805 shares of the company’s stock valued at $36,000 after purchasing an additional 2,777 shares in the last quarter. Finally, Pacer Advisors Inc. raised its position in MediaAlpha by 6.7% in the 4th quarter. Pacer Advisors Inc. now owns 263,024 shares of the company’s stock valued at $3,406,000 after purchasing an additional 16,597 shares in the last quarter. Hedge funds and other institutional investors own 64.39% of the company’s stock.

MediaAlpha Company Profile

MediaAlpha, Inc is a technology company that operates a real-time digital marketplace for the distribution of insurance and adjacent services. The company’s platform connects buyers—consumers seeking insurance policies—to sellers, including insurance carriers and distribution partners, through programmatic bidding and data-driven pricing. By leveraging transaction-level data and proprietary auction mechanics, MediaAlpha enables carriers to acquire customers more efficiently and at scale.

The firm offers a suite of products that help clients optimize marketing spend and improve conversion rates.