Canopy Partners LLC Raises Holdings in ServiceNow, Inc. $NOW

Canopy Partners LLC boosted its holdings in shares of ServiceNow, Inc. (NYSE:NOW) by 378.8% during the 4th quarter, according to the company in its most recent Form 13F filing with the Securities & Exchange Commission. The firm owned 11,205 shares of the information technology services provider’s stock after buying an additional 8,865 shares during the quarter. Canopy Partners LLC’s holdings in ServiceNow were worth $1,716,000 as of its most recent SEC filing.

Several other institutional investors also recently bought and sold shares of the business. Keel Point LLC increased its holdings in ServiceNow by 398.9% during the fourth quarter. Keel Point LLC now owns 6,231 shares of the information technology services provider’s stock valued at $955,000 after buying an additional 4,982 shares during the period. IFM Investors Pty Ltd increased its holdings in ServiceNow by 429.1% during the fourth quarter. IFM Investors Pty Ltd now owns 226,169 shares of the information technology services provider’s stock valued at $34,647,000 after buying an additional 183,420 shares during the period. Mattson Financial Services LLC increased its holdings in ServiceNow by 485.6% during the fourth quarter. Mattson Financial Services LLC now owns 15,365 shares of the information technology services provider’s stock valued at $2,354,000 after buying an additional 12,741 shares during the period. SmartHarvest Portfolios LLC purchased a new position in ServiceNow during the fourth quarter valued at approximately $529,000. Finally, MIdWestOne Financial Group Inc. increased its holdings in ServiceNow by 480.8% during the fourth quarter. MIdWestOne Financial Group Inc. now owns 6,267 shares of the information technology services provider’s stock valued at $960,000 after buying an additional 5,188 shares during the period. 87.18% of the stock is owned by hedge funds and other institutional investors.

ServiceNow Trading Down 2.9%

NYSE:NOW opened at $103.03 on Friday. ServiceNow, Inc. has a 12 month low of $81.24 and a 12 month high of $211.48. The firm has a fifty day simple moving average of $99.84 and a 200-day simple moving average of $120.17. The company has a current ratio of 0.84, a quick ratio of 0.84 and a debt-to-equity ratio of 0.13. The company has a market capitalization of $106.23 billion, a P/E ratio of 61.40, a PEG ratio of 1.75 and a beta of 0.94.

ServiceNow (NYSE:NOW) last posted its quarterly earnings data on Wednesday, April 22nd. The information technology services provider reported $0.97 EPS for the quarter, hitting the consensus estimate of $0.97. ServiceNow had a net margin of 12.59% and a return on equity of 18.16%. The business had revenue of $3.77 billion during the quarter, compared to the consensus estimate of $3.75 billion. During the same period in the previous year, the firm posted $0.81 earnings per share. The business’s revenue for the quarter was up 22.1% compared to the same quarter last year. On average, equities research analysts anticipate that ServiceNow, Inc. will post 2.35 earnings per share for the current year.

Key ServiceNow News

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: ServiceNow announced a new partnership with IBM aimed at modernizing legacy IT systems and making enterprise data usable for agentic AI, which supports the company’s long-term AI growth narrative. IBM And ServiceNow Target Enterprise AI Scale While Seeding Future Talent
• Positive Sentiment: ServiceNow also expanded its AI footprint through a partnership with Phenom to launch AI hiring agents, reinforcing demand for its workflow automation and AI tools. Phenom Partners with ServiceNow to Introduce AI Hiring Agents
• Positive Sentiment: Analysts said ServiceNow demand remains resilient despite global uncertainty, citing AI growth, pricing power, and a potential path to much higher revenue over time. ServiceNow Demand Remains Resilient Despite Global Uncertainty: Analyst
• Positive Sentiment: ServiceNow was also highlighted as a possible AI winner by market commentators, suggesting investors still see it as one of the better-positioned software names in the AI trade. The AI Trade Nobody Is Making Right Now — and Why It Could Be 2026’s Best Opportunity
• Neutral Sentiment: ServiceNow is getting attention from traders and media as the stock remains volatile, with some technical commentary suggesting the recent pullback may be driven partly by profit-taking rather than a change in fundamentals. What’s Going On With ServiceNow Stock Thursday?
• Negative Sentiment: Multiple reports said ServiceNow disclosed or patched a bug/API vulnerability that may have exposed customer data or allowed unauthorized access, raising cybersecurity and trust concerns. ServiceNow tells customers a bug left some of their data exposed to the internet
• Negative Sentiment: Commentary from Jim Cramer also pointed to ServiceNow’s premium valuation, which can make the stock more vulnerable when sentiment turns cautious. Jim Cramer on ServiceNow: “It’s Expensive, That’s the Problem”
• Negative Sentiment: News about Bay Area job cuts across tech firms added to the cautious tone in the sector, reinforcing worries about a softer enterprise spending backdrop. ServiceNow, Salesforce, other tech firms reveal more Bay Area job cuts

Insider Activity at ServiceNow

In other news, insider Paul Fipps sold 1,048 shares of ServiceNow stock in a transaction on Monday, May 18th. The shares were sold at an average price of $98.51, for a total transaction of $103,238.48. Following the completion of the sale, the insider directly owned 12,072 shares in the company, valued at approximately $1,189,212.72. The trade was a 7.99% decrease in their ownership of the stock. The transaction was disclosed in a filing with the SEC, which is accessible through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, Director Anita M. Sands sold 16,445 shares of ServiceNow stock in a transaction on Thursday, May 14th. The stock was sold at an average price of $90.14, for a total transaction of $1,482,352.30. Following the sale, the director owned 30,090 shares of the company’s stock, valued at $2,712,312.60. The trade was a 35.34% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Over the last ninety days, insiders have sold 28,071 shares of company stock valued at $2,529,956. 0.34% of the stock is currently owned by corporate insiders.

Wall Street Analyst Weigh In

NOW has been the topic of several research reports. DA Davidson reissued a “buy” rating and set a $190.00 price objective on shares of ServiceNow in a report on Tuesday, May 5th. Citigroup lifted their price objective on shares of ServiceNow from $154.00 to $158.00 and gave the company a “buy” rating in a report on Thursday, April 30th. Mizuho lowered their target price on shares of ServiceNow from $150.00 to $140.00 and set an “outperform” rating for the company in a research note on Thursday, April 23rd. Wells Fargo & Company lowered their target price on shares of ServiceNow from $185.00 to $160.00 and set an “overweight” rating for the company in a research note on Thursday, April 23rd. Finally, UBS Group restated an “outperform” rating on shares of ServiceNow in a research note on Tuesday, May 26th. One equities research analyst has rated the stock with a Strong Buy rating, thirty-five have issued a Buy rating, five have assigned a Hold rating and one has issued a Sell rating to the company’s stock. According to data from MarketBeat.com, ServiceNow has a consensus rating of “Moderate Buy” and an average price target of $141.85.

ServiceNow Profile

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.