Head-To-Head Review: Banzai International (NASDAQ:BNZI) and Publicis Groupe (OTCMKTS:PUBGY)

Publicis Groupe (OTCMKTS:PUBGY) and Banzai International (NASDAQ:BNZI) are both business services companies, but which is the better investment? We will compare the two businesses based on the strength of their valuation, risk, earnings, profitability, analyst recommendations, institutional ownership and dividends.

Valuation and Earnings

This table compares Publicis Groupe and Banzai International”s top-line revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Publicis Groupe	$17.35 billion	1.46	$1.80 billion	N/A	N/A
Banzai International	$4.53 million	1.12	-$31.51 million	($9.61)	-0.15

Publicis Groupe has higher revenue and earnings than Banzai International.

Profitability

This table compares Publicis Groupe and Banzai International’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Publicis Groupe	N/A	N/A	N/A
Banzai International	-233.45%	-2,133.87%	-75.77%

Institutional and Insider Ownership

0.1% of Publicis Groupe shares are owned by institutional investors. Comparatively, 96.8% of Banzai International shares are owned by institutional investors. 1.0% of Publicis Groupe shares are owned by insiders. Comparatively, 11.1% of Banzai International shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Analyst Ratings

This is a breakdown of recent recommendations and price targets for Publicis Groupe and Banzai International, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Publicis Groupe	0	0	1	2	3.67
Banzai International	1	0	1	0	2.00

Banzai International has a consensus price target of $260.00, suggesting a potential upside of 17,708.22%. Given Banzai International’s higher probable upside, analysts plainly believe Banzai International is more favorable than Publicis Groupe.

Volatility & Risk

Publicis Groupe has a beta of 0.98, indicating that its stock price is 2% less volatile than the S&P 500. Comparatively, Banzai International has a beta of -0.61, indicating that its stock price is 161% less volatile than the S&P 500.

Summary

Publicis Groupe beats Banzai International on 9 of the 12 factors compared between the two stocks.

About Publicis Groupe

Publicis Groupe S.A. provides marketing, communications, and digital business transformation services in North America, Europe, the Asia Pacific, Latin America, Africa, and the Middle East. The company offers advisory services for brand strategy, and repositioning and their identity under the Publicis Worldwide, Saatchi & Saatchi, Leo Burnett, Marcel, Fallon, and BBH brands; online advertising services under the Razorfish and Moxie brand names; crisis communications, press relations, public affairs, institutional relations, financial communications, and strategy management services; media consulting, planning, and buying services; performance marketing services; and e-commerce services. It also designs and delivers brand content for various channels, such as television, print, radio, cinema, and billboards, as well as digital, including display and social networks under the Prodigious, Harbor, and The Pub brand names. In addition, the company operates Epsilon PeopleCloud, a unified data and technology platform; and Publicis Sapient, a technological, digital, and consulting platform. Further, it provides healthcare communication services under the Digitas Health, Publicis Health Media, and Saatchi & Saatchi Wellness brands for the healthcare and well-being sectors. It serves clients in the automotive, retail, financial services, consumer products, and media sectors. Publicis Groupe S.A. was founded in 1926 and is headquartered in Paris, France.

About Banzai International

Banzai International, Inc., a marketing technology company, provides data-driven marketing and sales solutions for various businesses in the Americas, Europe, the Middle East, Africa, and the Asia Pacific. Its products include Demio, a browser-based webinar platform with data and marketing features designed to help businesses engage with their audience through live events and on-demand, interactive video content; Boost, a software-as-a-service (SaaS) solution for social sharing by event registrants; and Reach, a SaaS and managed service to increase registration and attendance of marketing events. The company serves healthcare, financial services, e-commerce, technology, media, and other industries. Banzai International, Inc. was founded in 2015 and is based in Bainbridge Island, Washington.