Financial Survey: SEMrush (SEMR) and Its Rivals

SEMrush (NYSE:SEMR) is one of 43 public companies in the “Services – Computer Programming And Data Processing” industry, but how does it compare to its peers? We will compare SEMrush to similar businesses based on the strength of its profitability, risk, valuation, earnings, institutional ownership, dividends and analyst recommendations.

Institutional and Insider Ownership

32.9% of SEMrush shares are held by institutional investors. Comparatively, 58.9% of shares of all “Services – Computer Programming And Data Processing” companies are held by institutional investors. 55.6% of SEMrush shares are held by insiders. Comparatively, 21.2% of shares of all “Services – Computer Programming And Data Processing” companies are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Profitability

This table compares SEMrush and its peers’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
SEMrush	-1.05%	-1.60%	-1.07%
SEMrush Competitors	-53.73%	-1,002.64%	-68.20%

Analyst Recommendations

This is a breakdown of current recommendations and price targets for SEMrush and its peers, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
SEMrush	1	5	0	0	1.83
SEMrush Competitors	84	184	204	9	2.29

As a group, “Services – Computer Programming And Data Processing” companies have a potential upside of 79.81%. Given SEMrush’s peers stronger consensus rating and higher probable upside, analysts clearly believe SEMrush has less favorable growth aspects than its peers.

Volatility & Risk

SEMrush has a beta of 1.55, indicating that its share price is 55% more volatile than the S&P 500. Comparatively, SEMrush’s peers have a beta of 0.77, indicating that their average share price is 23% less volatile than the S&P 500.

Earnings and Valuation

This table compares SEMrush and its peers revenue, earnings per share and valuation.

	Gross Revenue	Net Income	Price/Earnings Ratio
SEMrush	$376.82 million	$8.24 million	-594.50
SEMrush Competitors	$257.93 million	-$40.93 million	-8.12

SEMrush has higher revenue and earnings than its peers. SEMrush is trading at a lower price-to-earnings ratio than its peers, indicating that it is currently more affordable than other companies in its industry.

Summary

SEMrush beats its peers on 7 of the 12 factors compared.

About SEMrush

Semrush Holdings, Inc. develops an online visibility management software-as-a-service platform worldwide. The company enables companies to identify and reach the right audience for their content through the right channels. Its platform enables the company’s customers to understand trends and act upon insights to enhance the online visibility, and drive traffic to their websites and social media pages, as well as online listings, distribute targeted content to their customers, and measure the digital marketing campaigns. The company was founded in 2008 and is headquartered in Boston, Massachusetts.