Viant Technology (NASDAQ:DSP – Get Free Report) and Trump Media & Technology Group (NASDAQ:DJT – Get Free Report) are both business services companies, but which is the superior investment? We will compare the two companies based on the strength of their risk, valuation, earnings, profitability, analyst recommendations, dividends and institutional ownership.
Insider and Institutional Ownership
11.4% of Viant Technology shares are held by institutional investors. Comparatively, 4.3% of Trump Media & Technology Group shares are held by institutional investors. 28.8% of Viant Technology shares are held by insiders. Comparatively, 14.8% of Trump Media & Technology Group shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.
Profitability
This table compares Viant Technology and Trump Media & Technology Group’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Viant Technology | 0.47% | -5.67% | -3.78% |
| Trump Media & Technology Group | N/A | -103.05% | -75.54% |
Valuation and Earnings
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Viant Technology | $222.93 million | 4.91 | -$3.44 million | $0.06 | 290.55 |
| Trump Media & Technology Group | N/A | N/A | -$21.89 million | N/A | N/A |
Viant Technology has higher revenue and earnings than Trump Media & Technology Group.
Risk and Volatility
Viant Technology has a beta of 1, indicating that its share price has a similar volatility profile to the S&P 500.Comparatively, Trump Media & Technology Group has a beta of 5.25, indicating that its share price is 425% more volatile than the S&P 500.
Analyst Ratings
This is a breakdown of recent ratings and recommmendations for Viant Technology and Trump Media & Technology Group, as reported by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Viant Technology | 0 | 0 | 8 | 0 | 3.00 |
| Trump Media & Technology Group | 0 | 0 | 0 | 0 | 0.00 |
Viant Technology presently has a consensus target price of $17.75, indicating a potential upside of 1.84%. Given Viant Technology’s stronger consensus rating and higher possible upside, analysts clearly believe Viant Technology is more favorable than Trump Media & Technology Group.
Summary
Viant Technology beats Trump Media & Technology Group on 10 of the 11 factors compared between the two stocks.
About Viant Technology
Viant Technology Inc. operates as an advertising technology company. It provides Household ID, a people-based innovation that combines digital and personal identifiers into a normalized household profile; AI Bid Optimizer, solution that uses AI to analyze historical bid opportunities to predict the lowest media cost for desired advertisement; and Viant Data Platform, which offers marketers control over their own data with actionable insights into their marketing initiatives within a single platform. The company also offers Holistic, an omnichannel DSP for marketers and their agencies to manage omnichannel campaigns and access metrics from each channel to inform decisions in other channels; Viant Identity Graph, which reduces or eliminates the need for cookies by enabling matching of people-based identifiers that anchor digital identifiers that allows marketers to reach targeted consumers in a privacy-conscious manner; and Direct Access, a path optimization program. In addition, it provides campaign analysis and data intelligence tool that empowers customers with differentiated insights, including conversion lift, multi-touch attribution, foot-traffic data reports, digital-out-of-home lift, sales reporting, and ROAS analytics; and self-service platform that provides customers with transparency and control over their advertising campaigns and underlying data infrastructure. The company sells its platform through a direct sales team focused on business development in various markets. It serves purchasers of programmatic advertising inventory; and large, independent, and mid-market advertising agencies, as well as marketers. The company was founded in 1999 and is headquartered in Irvine, California.
About Trump Media & Technology Group
Trump Media & Technology Group Corp. develops a social media platform known as Truth Social that offers social networking services in the United States. The company was founded in 2021 and is based in Sarasota, Florida.
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