comScore (NASDAQ:SCOR) Research Coverage Started at StockNews.com

StockNews.com began coverage on shares of comScore (NASDAQ:SCOR) in a research note issued to investors on Tuesday. The firm issued a hold rating on the stock.

Separately, Craig Hallum reissued a “hold” rating and set a $8.00 price target (down from $18.00) on shares of comScore in a research report on Thursday, August 29th.

comScore Trading Down 5.2 %

SCOR opened at $6.39 on Tuesday. The company has a market cap of $31.25 million, a price-to-earnings ratio of -0.29 and a beta of 1.13. The stock has a fifty day simple moving average of $6.80 and a two-hundred day simple moving average of $9.09. comScore has a 12-month low of $4.89 and a 12-month high of $20.97.

Institutional Investors Weigh In On comScore

An institutional investor recently raised its position in comScore stock. Vanguard Group Inc. increased its position in comScore, Inc. (NASDAQ:SCOR) by 1.2% during the first quarter, according to the company in its most recent filing with the Securities and Exchange Commission (SEC). The institutional investor owned 174,826 shares of the company’s stock after purchasing an additional 2,121 shares during the period. Vanguard Group Inc. owned approximately 3.63% of comScore worth $2,692,000 at the end of the most recent reporting period. Institutional investors and hedge funds own 42.15% of the company’s stock.

About comScore

comScore, Inc operates as an information and analytics company that measures audiences, consumer behavior, and advertising across media platforms in the United States, Europe, Latin America, Canada, and internationally. The company provides digital ad solutions, including Media Metrix Multi-Platform and Mobile Metrix, which measure websites and applications on computers, smartphones, and tablets; Video Metrix that delivers measurement of digital video consumption; Plan Metrix, which offers understanding of consumer lifestyle; Total Home Panel Suite, which capture OTT, connected TV, and IOT device usage and content consumption; CCR, which enhances validated campaign essentials verification of mobile and desktop video campaigns; XMedia Enhanced, which provides a deduplicated view of national programming content; Comscore marketing solutions; Lift Models, which measures the impact of advertising on a brand; Survey Analytics, which measure various consumer insights including brand health metrics; and Activation Solutions, including audience activation and content activation.