Build-A-Bear Workshop (BBW) – Analysts’ Recent Ratings Updates

Build-A-Bear Workshop (NYSE: BBW) recently received a number of ratings updates from brokerages and research firms:

• 12/17/2025 – Build-A-Bear Workshop had its “buy (b)” rating reaffirmed by analysts at Weiss Ratings.
• 12/10/2025 – Build-A-Bear Workshop is now covered by analysts at CJS Securities. They set a “market outperform” rating and a $70.00 price target on the stock.
• 12/6/2025 – Build-A-Bear Workshop was downgraded by analysts at Wall Street Zen from a “buy” rating to a “hold” rating.
• 12/5/2025 – Build-A-Bear Workshop had its price target lowered by analysts at DA Davidson from $85.00 to $70.00. They now have a “buy” rating on the stock.

Build-A-Bear Workshop Dividend Announcement

The firm also recently declared a quarterly dividend, which will be paid on Thursday, January 8th. Shareholders of record on Wednesday, November 26th will be issued a $0.22 dividend. This represents a $0.88 annualized dividend and a yield of 1.6%. The ex-dividend date of this dividend is Wednesday, November 26th. Build-A-Bear Workshop’s payout ratio is 20.23%.

Insider Buying and Selling at Build-A-Bear Workshop

In other Build-A-Bear Workshop news, CEO Sharon Price John sold 12,643 shares of the company’s stock in a transaction on Monday, September 22nd. The stock was sold at an average price of $73.08, for a total value of $923,950.44. Following the sale, the chief executive officer directly owned 248,662 shares in the company, valued at $18,172,218.96. This represents a 4.84% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the SEC, which is available at this hyperlink. Also, Director Lesli Rotenberg sold 1,000 shares of the business’s stock in a transaction on Monday, October 13th. The shares were sold at an average price of $61.34, for a total transaction of $61,340.00. Following the completion of the sale, the director owned 9,825 shares in the company, valued at $602,665.50. This represents a 9.24% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. In the last 90 days, insiders have sold 21,387 shares of company stock worth $1,487,721. Corporate insiders own 5.80% of the company’s stock.

Build-A-Bear Workshop, Inc operates a specialty retail business focused on interactive “workshop” experiences that allow customers to create customized stuffed animals. Through its in-store and online platforms, the company offers a wide range of plush toys, apparel, accessories and sound modules, enabling guests to personalize each creation. In addition to its core bear products, Build-A-Bear has expanded its portfolio to include licensed characters from leading entertainment and media franchises.

Founded in 1997 by Maxine Clark and headquartered in St.