Analyzing Vision Marine Technologies (NASDAQ:VMAR) and YETI (NYSE:YETI)

Vision Marine Technologies (NASDAQ:VMAR) and YETI (NYSE:YETI) are both consumer discretionary companies, but which is the better stock? We will compare the two companies based on the strength of their analyst recommendations, profitability, institutional ownership, risk, valuation, earnings and dividends.

Profitability

This table compares Vision Marine Technologies and YETI’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Vision Marine Technologies	-1,016.64%	-122.13%	-82.82%
YETI	9.73%	24.60%	14.84%

Earnings and Valuation

This table compares Vision Marine Technologies and YETI”s gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Vision Marine Technologies	$2.79 million	0.51	-$10.33 million	($281.54)	-0.01
YETI	$1.83 billion	1.50	$175.69 million	$2.10	16.12

YETI has higher revenue and earnings than Vision Marine Technologies. Vision Marine Technologies is trading at a lower price-to-earnings ratio than YETI, indicating that it is currently the more affordable of the two stocks.

Volatility and Risk

Vision Marine Technologies has a beta of 0.2, meaning that its share price is 80% less volatile than the S&P 500. Comparatively, YETI has a beta of 1.84, meaning that its share price is 84% more volatile than the S&P 500.

Analyst Recommendations

This is a summary of current ratings for Vision Marine Technologies and YETI, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Vision Marine Technologies	0	0	0	0	0.00
YETI	0	9	5	0	2.36

YETI has a consensus target price of $38.54, suggesting a potential upside of 13.87%. Given YETI’s stronger consensus rating and higher probable upside, analysts plainly believe YETI is more favorable than Vision Marine Technologies.

Institutional & Insider Ownership

53.8% of Vision Marine Technologies shares are owned by institutional investors. 40.4% of Vision Marine Technologies shares are owned by company insiders. Comparatively, 0.9% of YETI shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Summary

YETI beats Vision Marine Technologies on 12 of the 14 factors compared between the two stocks.

About Vision Marine Technologies

Vision Marine Technologies Inc. designs, develops, manufactures, sells, and rents electric boats in Canada, the United States, and internationally. It offers e-motion electric powertrain technology; e-motion electric outboard powertrain system; electric boats; maintenance, repair, and customer support services; as well as manufactures customized boats. The company also provides its products through website and distributors. It serves original equipment manufacturers, retail customer, boat clubs, and boat rental operations. The company was formerly known as Riopel Marine Inc. and changed its name to Vision Marine Technologies Inc. in April 2020. Vision Marine Technologies Inc. was founded in 1995 and is headquartered in Boisbriand, Canada.

About YETI

YETI Holdings, Inc. designs, retails, and distributes products for the outdoor and recreation market under the YETI brand. It offers coolers and equipment, including hard and soft coolers, cargo, bags, outdoor living, and associated accessories, as well as backpacks, duffel bags, luggage, packing cubes, carryalls, camp chairs, blankets, dog beds, dog bowls, and gear cases under the LoadOut, Panga, Crossroads, Camino, Hondo Base, Trailhead, Lowlands, Boomer, and SideKick Dry brands. The company also provides drinkware products, such as colsters, lowballs, wine tumblers, stackable pints, mugs, tumblers, straw mugs and cups, bottles, jugs, and water bottles, as well as accessories comprising bottle straw and chug caps, lids, straw lids, color packs, tumbler handles, and jug mounts under the Rambler brand. In addition, it offers apparel and gear products, such as hats, shirts, bottle openers, and ice substitutes. The company sells its products through independent retailers, including outdoor specialty, hardware, sporting goods, and farm and ranch supply stores, as well as through its Website, YETI.com. It operates in the United States, Canada, Australia, New Zealand, Europe, Hong Kong, China, Singapore, and Japan. YETI Holdings, Inc. was founded in 2006 and is headquartered in Austin, Texas.