9,800 Shares in Amazon.com, Inc. $AMZN Bought by Gerald Baker Financial Group LLC

Gerald Baker Financial Group LLC purchased a new position in shares of Amazon.com, Inc. (NASDAQ:AMZN) during the first quarter, Holdings Channel.com reports. The institutional investor purchased 9,800 shares of the e-commerce giant’s stock, valued at approximately $2,150,000.

Other institutional investors and hedge funds have also recently bought and sold shares of the company. Red Crane Wealth Management LLC raised its position in Amazon.com by 2.3% in the first quarter. Red Crane Wealth Management LLC now owns 1,663 shares of the e-commerce giant’s stock worth $346,000 after purchasing an additional 38 shares in the last quarter. Robinson Smith Wealth Advisors LLC grew its stake in shares of Amazon.com by 0.7% in the 1st quarter. Robinson Smith Wealth Advisors LLC now owns 5,509 shares of the e-commerce giant’s stock valued at $1,147,000 after purchasing an additional 40 shares during the period. Sfam LLC raised its holdings in shares of Amazon.com by 3.4% in the 1st quarter. Sfam LLC now owns 1,224 shares of the e-commerce giant’s stock worth $255,000 after buying an additional 40 shares in the last quarter. Financial Connections Group Inc. boosted its stake in Amazon.com by 2.6% in the 4th quarter. Financial Connections Group Inc. now owns 1,633 shares of the e-commerce giant’s stock valued at $376,000 after buying an additional 42 shares in the last quarter. Finally, Marquette Asset Management LLC lifted its holdings in shares of Amazon.com by 5.1% during the fourth quarter. Marquette Asset Management LLC now owns 886 shares of the e-commerce giant’s stock valued at $205,000 after acquiring an additional 43 shares during the period. Institutional investors own 72.20% of the company’s stock.

Amazon.com Stock Down 2.0%

Shares of NASDAQ AMZN opened at $226.27 on Thursday. Amazon.com, Inc. has a 52-week low of $196.00 and a 52-week high of $278.56. The company has a debt-to-equity ratio of 0.27, a quick ratio of 1.01 and a current ratio of 1.18. The stock has a market cap of $2.43 trillion, a P/E ratio of 27.07, a P/E/G ratio of 1.73 and a beta of 1.46. The firm has a 50 day moving average price of $246.25 and a 200 day moving average price of $236.06.

Amazon.com (NASDAQ:AMZN) last posted its earnings results on Wednesday, April 29th. The e-commerce giant reported $2.78 earnings per share for the quarter, topping the consensus estimate of $1.63 by $1.15. The company had revenue of $181.52 billion for the quarter, compared to analyst estimates of $177.28 billion. Amazon.com had a net margin of 12.22% and a return on equity of 19.92%. The business’s revenue for the quarter was up 16.6% compared to the same quarter last year. During the same period last year, the business posted $1.59 earnings per share. Analysts expect that Amazon.com, Inc. will post 7.76 EPS for the current year.

Key Stories Impacting Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Analysts expect another strong quarter from Amazon Web Services, with forecasts calling for approximately 31%–33% year-over-year AWS revenue growth. Investors are also watching for improving e-commerce margins and advertising momentum. Amazon Q2 Preview: Ecommerce Growth May Be Overshadowed By AWS Momentum Again
• Positive Sentiment: UBS maintained a Buy rating and cited continued AWS strength and better online-retail profitability. Erste Group also raised its fiscal 2027 EPS estimate to $10.11 from $9.99, although UBS reduced its price target to $305 from $333. Amazon heads into Q2 earnings with UBS bullish on cloud growth and e-commerce margins
• Positive Sentiment: AWS continues to secure demand from AI customers, including a reported $400 million compute agreement with Recursive Superintelligence. Amazon is also seeking approval for 5,105 satellites to expand its Kuiper direct-to-device connectivity service, adding a potential long-term growth opportunity. Recursive Superintelligence signs $400 compute deal with Amazon
• Neutral Sentiment: Options markets imply an unusually large potential move following earnings, with investors focused on AWS growth, free cash flow, AI infrastructure returns, and management’s capital-spending outlook. Amazon stock could swing $15 after Q2 earnings
• Neutral Sentiment: Amazon’s Prime Video expansion into exclusive NHL playoff games in Canada and its satellite ambitions broaden the company’s ecosystem, but neither initiative is expected to materially affect near-term earnings.
• Negative Sentiment: Amazon reportedly plans to spend about $200 billion on capital expenditures in 2026 and recently raised $25 billion through bond issuance to fund AI data-center expansion. Higher future infrastructure costs prompted UBS and Mizuho to lower their price targets, increasing pressure on margins and cash flow.
• Negative Sentiment: The company is reportedly winding down several Nova AI models and reorganizing its AI teams after layoffs, raising questions about execution and whether Amazon’s large AI investment is producing competitive products quickly enough. Amazon winds down most flagship AI models in strategy overhaul
• Negative Sentiment: Short sellers have increased bearish positions in Amazon and other hyperscalers ahead of earnings. The broader selloff in semiconductors and megacap technology is amplifying concerns that elevated AI spending may not generate sufficient near-term returns.

Insiders Place Their Bets

In other Amazon.com news, SVP David Zapolsky sold 9,270 shares of the business’s stock in a transaction dated Friday, May 22nd. The stock was sold at an average price of $268.53, for a total value of $2,489,273.10. Following the completion of the transaction, the senior vice president directly owned 41,190 shares of the company’s stock, valued at approximately $11,060,750.70. The trade was a 18.37% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is accessible through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Andrew R. Jassy sold 20,000 shares of the stock in a transaction dated Thursday, May 21st. The stock was sold at an average price of $263.42, for a total value of $5,268,400.00. Following the completion of the sale, the chief executive officer owned 2,205,766 shares of the company’s stock, valued at $581,042,879.72. This trade represents a 0.90% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders have sold 136,719 shares of company stock worth $36,703,652 over the last 90 days. 8.90% of the stock is currently owned by corporate insiders.

Analysts Set New Price Targets

AMZN has been the topic of a number of recent analyst reports. Pivotal Research restated a “buy” rating and issued a $320.00 price target (up from $300.00) on shares of Amazon.com in a research report on Thursday, April 30th. Maxim Group raised their target price on Amazon.com from $290.00 to $315.00 and gave the company a “buy” rating in a research note on Thursday, April 30th. KeyCorp set a $335.00 price objective on shares of Amazon.com and gave the stock an “overweight” rating in a report on Thursday, July 16th. Rosenblatt Securities boosted their target price on shares of Amazon.com from $296.00 to $332.00 and gave the stock a “buy” rating in a research note on Thursday, April 30th. Finally, Telsey Advisory Group raised their price target on shares of Amazon.com from $300.00 to $315.00 and gave the company an “outperform” rating in a report on Thursday, April 30th. Fifty-seven investment analysts have rated the stock with a Buy rating and three have issued a Hold rating to the stock. According to MarketBeat, the stock presently has an average rating of “Moderate Buy” and an average target price of $313.43.

Amazon.com Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.