BTIG Research Cuts NIKE (NYSE:NKE) Price Target to $50.00

NIKE (NYSE:NKE) had its price target lowered by BTIG Research from $55.00 to $50.00 in a report released on Friday, MarketBeat Ratings reports. BTIG Research currently has a buy rating on the footwear maker’s stock.

Several other research analysts have also recently weighed in on the stock. BMO Capital Markets reissued an “underperform” rating and set a $25.00 price objective on shares of NIKE in a report on Friday. Zacks Research upgraded shares of NIKE from a “strong sell” rating to a “hold” rating in a report on Wednesday, August 19th. Sanford C. Bernstein restated an “outperform” rating and issued a $68.00 target price (down from $72.00) on shares of NIKE in a report on Wednesday, July 29th. CICC Research cut their target price on shares of NIKE from $58.00 to $44.80 and set a “neutral” rating for the company in a research report on Thursday, July 2nd. Finally, Royal Bank Of Canada decreased their target price on shares of NIKE from $45.00 to $40.00 and set a “sector perform” rating for the company in a research note on Tuesday, September 29th. One analyst has rated the stock with a Strong Buy rating, eight have issued a Buy rating, twenty-two have given a Hold rating and eight have assigned a Sell rating to the company’s stock. According to data from MarketBeat.com, NIKE presently has a consensus rating of “Hold” and an average price target of $42.12.

NIKE Price Performance

NYSE NKE opened at $33.88 on Friday. NIKE has a one year low of $31.97 and a one year high of $74.78. The stock has a 50-day moving average of $38.88 and a 200 day moving average of $42.79. The company has a debt-to-equity ratio of 0.39, a quick ratio of 1.39 and a current ratio of 2.07. The company has a market capitalization of $50.27 billion, a price-to-earnings ratio of 16.29, a PEG ratio of 2.58 and a beta of 1.09.

NIKE (NYSE:NKE) last posted its earnings results on Thursday, October 1st. The footwear maker reported $0.48 earnings per share (EPS) for the quarter, beating the consensus estimate of $0.43 by $0.05. The business had revenue of $11.21 billion for the quarter, compared to analysts’ expectations of $11.32 billion. NIKE had a net margin of 6.74% and a return on equity of 15.94%. The business’s revenue for the quarter was down 4.3% compared to the same quarter last year. During the same quarter in the prior year, the business earned $0.49 EPS. NIKE has set its FY 2027 guidance at 1.150-1.350 EPS. On average, sell-side analysts forecast that NIKE will post 1.46 EPS for the current year.

NIKE Announces Dividend

The firm also recently disclosed a quarterly dividend, which was paid on Thursday, October 1st. Investors of record on Tuesday, September 1st were issued a $0.41 dividend. The ex-dividend date of this dividend was Tuesday, September 1st. This represents a $1.64 dividend on an annualized basis and a dividend yield of 4.8%. NIKE’s dividend payout ratio (DPR) is presently 78.85%.

Insider Buying and Selling at NIKE

In related news, insider Amy Montagne sold 4,867 shares of the business’s stock in a transaction that occurred on Friday, August 7th. The shares were sold at an average price of $42.05, for a total transaction of $204,657.35. Following the completion of the sale, the insider directly owned 57,436 shares in the company, valued at approximately $2,415,183.80. The trade was a 7.81% decrease in their ownership of the stock. The sale was disclosed in a filing with the SEC, which can be accessed through the SEC website. Also, CFO Matthew Friend sold 2,463 shares of the company’s stock in a transaction that occurred on Wednesday, August 5th. The shares were sold at an average price of $41.60, for a total transaction of $102,460.80. Following the sale, the chief financial officer directly owned 82,165 shares of the company’s stock, valued at approximately $3,418,064. This represents a 2.91% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Over the last three months, insiders have sold 14,974 shares of company stock valued at $600,126. 1.10% of the stock is owned by corporate insiders.

Institutional Investors Weigh In On NIKE

Several hedge funds and other institutional investors have recently modified their holdings of NKE. State Street Corp raised its holdings in NIKE by 6.8% in the 2nd quarter. State Street Corp now owns 63,598,789 shares of the footwear maker’s stock worth $2,636,104,000 after purchasing an additional 4,052,428 shares during the period. Capital World Investors grew its holdings in NIKE by 16.2% during the fourth quarter. Capital World Investors now owns 49,069,951 shares of the footwear maker’s stock valued at $3,126,246,000 after purchasing an additional 6,830,938 shares during the period. J. Stern & Co. LLP increased its position in NIKE by 49,010.4% in the fourth quarter. J. Stern & Co. LLP now owns 48,054,542 shares of the footwear maker’s stock worth $3,061,555,000 after buying an additional 47,956,692 shares in the last quarter. Flossbach Von Storch SE purchased a new stake in NIKE in the second quarter worth about $488,714,000. Finally, Janus Henderson Group PLC raised its stake in shares of NIKE by 12.5% in the fourth quarter. Janus Henderson Group PLC now owns 7,887,609 shares of the footwear maker’s stock worth $502,537,000 after buying an additional 874,662 shares during the period. 64.25% of the stock is currently owned by hedge funds and other institutional investors.

Key Stories Impacting NIKE

Here are the key news stories impacting NIKE this week:

• Positive Sentiment: NIKE reported fiscal Q1 EPS of $0.48, above the $0.43 analyst consensus. The company also retains a strong balance sheet, with approximately $8.4 billion in cash and short-term investments, while its dividend yield is approaching 5%. NIKE Posts Earnings Results
• Positive Sentiment: Some analysts see the selloff as an opportunity. Freedom Broker upgraded NKE from “sell” to “buy” with a $51 price target, while BTIG maintained a “buy” rating with a $50 target. Bernstein called the stock “de-risked” following the earnings release. Bernstein says Nike stock is de-risked
• Neutral Sentiment: NIKE is launching the Pace restructuring program, targeting approximately $2.5 billion in savings. Management said the plan is intended to simplify operations and support performance categories, but implementation will include further job cuts likely extending into 2027. NIKE fiscal 2027 first-quarter results
• Neutral Sentiment: The company’s dividend appears supported by its liquidity and history of 24 consecutive years of increases, although a higher yield also reflects the stock’s substantial decline and investors’ concerns about future earnings.
• Negative Sentiment: Fiscal Q1 revenue fell 4.3% year over year to $11.21 billion, below the $11.32 billion consensus estimate. Weakness in Greater China, Sportswear and Jordan continued to weigh on sales, while competition and changing consumer preferences are pressuring the brand. Nike plans more job cuts and forecasts revenue drop
• Negative Sentiment: Management expects fiscal 2027 revenue to decline by a high-single-digit percentage and provided EPS guidance of $1.15–$1.35, well below the roughly $1.66 analyst consensus. The outlook suggests Nike’s turnaround may take longer and be more costly than investors expected. Nike shares fall after weak outlook and layoffs
• Negative Sentiment: Several firms reduced price targets, including Citi to $32 and JPMorgan to $33, with neutral or underweight ratings. Zacks also placed NKE on its Strong Sell list, reinforcing concerns about margin pressure, China weakness and delayed recovery.

About NIKE

NIKE, Inc is a global sportswear company that designs, develops, markets and sells athletic footwear, apparel, equipment, accessories and related services. Its products are marketed under the NIKE, Jordan and Converse brands and are used across a broad range of sports and lifestyle activities, including running, basketball, football, training and outdoor pursuits.

The company distributes its products through a combination of wholesale partners, NIKE-owned retail stores and digital platforms.