Stifel Nicolaus Cuts NIKE (NYSE:NKE) Price Target to $36.00

NIKE (NYSE:NKE) had its target price reduced by Stifel Nicolaus from $40.00 to $36.00 in a research note published on Friday morning, MarketBeat reports. They currently have a hold rating on the footwear maker’s stock.

NKE has been the topic of several other research reports. China Renaissance lowered their target price on NIKE from $50.30 to $47.30 and set a “hold” rating on the stock in a research note on Thursday, July 2nd. UBS Group set a $42.00 price objective on shares of NIKE and gave the company a “neutral” rating in a research report on Thursday, September 17th. Evercore cut their target price on shares of NIKE from $46.00 to $28.00 in a research report on Monday, September 28th. Robert W. Baird lowered their price target on shares of NIKE from $44.00 to $36.00 and set a “neutral” rating on the stock in a report on Friday. Finally, CICC Research dropped their price target on shares of NIKE from $58.00 to $44.80 and set a “neutral” rating on the stock in a research note on Thursday, July 2nd. One analyst has rated the stock with a Strong Buy rating, eight have issued a Buy rating, twenty-two have given a Hold rating and eight have given a Sell rating to the stock. According to data from MarketBeat.com, NIKE has a consensus rating of “Hold” and a consensus target price of $42.12.

NIKE Price Performance

Shares of NYSE:NKE opened at $33.88 on Friday. The company’s fifty day moving average is $38.88 and its two-hundred day moving average is $42.79. The company has a market cap of $50.27 billion, a P/E ratio of 16.29, a price-to-earnings-growth ratio of 2.58 and a beta of 1.09. NIKE has a 12-month low of $31.97 and a 12-month high of $74.78. The company has a quick ratio of 1.39, a current ratio of 2.07 and a debt-to-equity ratio of 0.39.

NIKE (NYSE:NKE) last issued its earnings results on Thursday, October 1st. The footwear maker reported $0.48 EPS for the quarter, topping the consensus estimate of $0.43 by $0.05. NIKE had a return on equity of 15.94% and a net margin of 6.74%.The business had revenue of $11.21 billion during the quarter, compared to analysts’ expectations of $11.32 billion. During the same quarter last year, the firm posted $0.49 earnings per share. NIKE’s revenue was down 4.3% compared to the same quarter last year. NIKE has set its FY 2027 guidance at 1.150-1.350 EPS. Equities analysts expect that NIKE will post 1.46 earnings per share for the current fiscal year.

NIKE Dividend Announcement

The business also recently declared a quarterly dividend, which was paid on Thursday, October 1st. Shareholders of record on Tuesday, September 1st were issued a dividend of $0.41 per share. This represents a $1.64 annualized dividend and a yield of 4.8%. The ex-dividend date was Tuesday, September 1st. NIKE’s dividend payout ratio (DPR) is 78.85%.

Insider Activity

In related news, EVP Philip McCartney sold 2,559 shares of NIKE stock in a transaction on Wednesday, September 9th. The shares were sold at an average price of $37.59, for a total value of $96,192.81. Following the transaction, the executive vice president owned 78,121 shares in the company, valued at $2,936,568.39. This trade represents a 3.17% decrease in their position. The sale was disclosed in a legal filing with the SEC, which is available through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, insider Amy Montagne sold 4,867 shares of the business’s stock in a transaction on Friday, August 7th. The stock was sold at an average price of $42.05, for a total transaction of $204,657.35. Following the transaction, the insider directly owned 57,436 shares of the company’s stock, valued at approximately $2,415,183.80. This represents a 7.81% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Insiders have sold a total of 14,974 shares of company stock valued at $600,126 over the last three months. Corporate insiders own 1.10% of the company’s stock.

Institutional Investors Weigh In On NIKE

Hedge funds and other institutional investors have recently made changes to their positions in the business. State Street Corp increased its stake in shares of NIKE by 2.2% in the fourth quarter. State Street Corp now owns 59,315,606 shares of the footwear maker’s stock worth $3,802,807,000 after purchasing an additional 1,275,494 shares during the period. Capital World Investors boosted its stake in NIKE by 16.2% during the 4th quarter. Capital World Investors now owns 49,069,951 shares of the footwear maker’s stock valued at $3,126,246,000 after purchasing an additional 6,830,938 shares during the period. J. Stern & Co. LLP boosted its stake in NIKE by 49,010.4% during the 4th quarter. J. Stern & Co. LLP now owns 48,054,542 shares of the footwear maker’s stock valued at $3,061,555,000 after purchasing an additional 47,956,692 shares during the period. Janus Henderson Group PLC grew its holdings in NIKE by 12.5% in the 4th quarter. Janus Henderson Group PLC now owns 7,887,609 shares of the footwear maker’s stock valued at $502,537,000 after buying an additional 874,662 shares during the last quarter. Finally, Flossbach Von Storch SE acquired a new stake in NIKE in the 2nd quarter valued at approximately $488,714,000. 64.25% of the stock is owned by institutional investors and hedge funds.

Key NIKE News

Here are the key news stories impacting NIKE this week:

• Positive Sentiment: NIKE reported fiscal Q1 EPS of $0.48, above the $0.43 analyst consensus. The company also retains a strong balance sheet, with approximately $8.4 billion in cash and short-term investments, while its dividend yield is approaching 5%. NIKE Posts Earnings Results
• Positive Sentiment: Some analysts see the selloff as an opportunity. Freedom Broker upgraded NKE from “sell” to “buy” with a $51 price target, while BTIG maintained a “buy” rating with a $50 target. Bernstein called the stock “de-risked” following the earnings release. Bernstein says Nike stock is de-risked
• Neutral Sentiment: NIKE is launching the Pace restructuring program, targeting approximately $2.5 billion in savings. Management said the plan is intended to simplify operations and support performance categories, but implementation will include further job cuts likely extending into 2027. NIKE fiscal 2027 first-quarter results
• Neutral Sentiment: The company’s dividend appears supported by its liquidity and history of 24 consecutive years of increases, although a higher yield also reflects the stock’s substantial decline and investors’ concerns about future earnings.
• Negative Sentiment: Fiscal Q1 revenue fell 4.3% year over year to $11.21 billion, below the $11.32 billion consensus estimate. Weakness in Greater China, Sportswear and Jordan continued to weigh on sales, while competition and changing consumer preferences are pressuring the brand. Nike plans more job cuts and forecasts revenue drop
• Negative Sentiment: Management expects fiscal 2027 revenue to decline by a high-single-digit percentage and provided EPS guidance of $1.15–$1.35, well below the roughly $1.66 analyst consensus. The outlook suggests Nike’s turnaround may take longer and be more costly than investors expected. Nike shares fall after weak outlook and layoffs
• Negative Sentiment: Several firms reduced price targets, including Citi to $32 and JPMorgan to $33, with neutral or underweight ratings. Zacks also placed NKE on its Strong Sell list, reinforcing concerns about margin pressure, China weakness and delayed recovery.

NIKE Company Profile

NIKE, Inc is a global sportswear company that designs, develops, markets and sells athletic footwear, apparel, equipment, accessories and related services. Its products are marketed under the NIKE, Jordan and Converse brands and are used across a broad range of sports and lifestyle activities, including running, basketball, football, training and outdoor pursuits.

The company distributes its products through a combination of wholesale partners, NIKE-owned retail stores and digital platforms.