Magnolia Capital Advisors LLC Takes $799,000 Position in Salesforce Inc. $CRM

Magnolia Capital Advisors LLC purchased a new position in shares of Salesforce Inc. (NYSE:CRM) during the 2nd quarter, according to the company in its most recent Form 13F filing with the Securities and Exchange Commission. The fund purchased 5,098 shares of the CRM provider’s stock, valued at approximately $799,000.

A number of other institutional investors and hedge funds have also modified their holdings of CRM. Commonwealth Retirement Investments LLC acquired a new position in Salesforce during the fourth quarter worth $25,000. Manning & Napier Advisors LLC acquired a new stake in Salesforce in the second quarter valued at $26,000. Gilpin Wealth Management LLC purchased a new position in shares of Salesforce in the fourth quarter valued at $26,000. Persistent Asset Partners Ltd purchased a new position in shares of Salesforce in the second quarter valued at $27,000. Finally, Costello Asset Management INC raised its stake in shares of Salesforce by 410.3% during the 1st quarter. Costello Asset Management INC now owns 148 shares of the CRM provider’s stock worth $28,000 after buying an additional 119 shares during the last quarter. Institutional investors and hedge funds own 80.43% of the company’s stock.

Key Headlines Impacting Salesforce

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: Salesforce reported adjusted earnings of $5.90 per share, well above the $3.27 analyst consensus and up from $2.91 a year earlier. Revenue increased 10.8% year over year to $11.35 billion, narrowly exceeding estimates. Salesforce Q2 Earnings and Revenues Top Estimates
• Positive Sentiment: The company raised fiscal 2027 guidance to $46.1 billion-$46.4 billion in revenue and $16.67-$16.71 in EPS. Third-quarter guidance calls for $11.4 billion-$11.5 billion in revenue and $3.42-$3.44 in EPS, with the profit forecast above consensus. Salesforce Raises Annual Revenue Forecasts
• Positive Sentiment: Management cited momentum in AI-powered autonomous agents as a reason for increased confidence in future growth. Salesforce also recorded a roughly $2.6 billion gain on strategic investments, helped by the rising value of its Anthropic stake, boosting reported profitability. Salesforce Stock Jumps on AI Growth
• Positive Sentiment: Salesforce and Anthropic expanded their partnership through “Claudeforce,” integrating Claude with Salesforce data, workflows and governance. The offering includes prebuilt sales skills and could strengthen adoption of Salesforce’s Agentforce platform. Salesforce and Anthropic Announce Claudeforce
• Neutral Sentiment: CEO Marc Benioff rejected “SaaSpocalypse” concerns, arguing that AI is expanding rather than destroying Salesforce’s software opportunity. Investors will still look for sustained subscription growth and Agentforce monetization in coming quarters. Salesforce CEO Responds to SaaSpocalypse Concerns
• Negative Sentiment: Despite the earnings beat, quarterly revenue growth remained near 11%, so the stock’s longer-term performance depends on whether AI products produce a meaningful reacceleration rather than simply offsetting pressure on Salesforce’s core business.

Salesforce Trading Up 0.2%

Shares of CRM stock opened at $206.01 on Thursday. The company has a market capitalization of $168.72 billion, a price-to-earnings ratio of 23.84, a PEG ratio of 1.11 and a beta of 1.16. The company has a current ratio of 0.79, a quick ratio of 0.79 and a debt-to-equity ratio of 1.15. The firm has a 50-day moving average price of $177.13 and a 200 day moving average price of $181.60. Salesforce Inc. has a twelve month low of $146.32 and a twelve month high of $269.11.

Salesforce (NYSE:CRM) last released its quarterly earnings results on Wednesday, August 26th. The CRM provider reported $5.90 earnings per share (EPS) for the quarter, topping the consensus estimate of $3.27 by $2.63. The company had revenue of $11.35 billion for the quarter, compared to analysts’ expectations of $11.33 billion. Salesforce had a net margin of 18.73% and a return on equity of 18.72%. The firm’s revenue for the quarter was up 10.8% compared to the same quarter last year. During the same period last year, the company earned $2.91 EPS. Salesforce has set its FY 2027 guidance at 16.670-16.710 EPS and its Q3 2027 guidance at 3.420-3.440 EPS. Research analysts forecast that Salesforce Inc. will post 10.27 earnings per share for the current fiscal year.

Wall Street Analyst Weigh In

CRM has been the topic of several recent research reports. Deutsche Bank Aktiengesellschaft set a $315.00 price objective on shares of Salesforce in a research report on Tuesday. Macquarie Infrastructure cut their target price on shares of Salesforce from $200.00 to $190.00 and set a “neutral” rating for the company in a research report on Thursday, May 28th. Wall Street Zen downgraded shares of Salesforce from a “buy” rating to a “hold” rating in a report on Saturday, August 1st. JPMorgan Chase & Co. initiated coverage on shares of Salesforce in a research report on Thursday, August 13th. They issued an “overweight” rating and a $250.00 price target on the stock. Finally, KeyCorp cut shares of Salesforce from an “overweight” rating to a “sector weight” rating in a research note on Wednesday, July 8th. Two analysts have rated the stock with a Strong Buy rating, twenty-five have assigned a Buy rating, seventeen have given a Hold rating and three have issued a Sell rating to the company’s stock. According to MarketBeat.com, the stock presently has an average rating of “Moderate Buy” and an average price target of $248.72.

Salesforce Profile

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.