Contrasting NOHO (OTCMKTS:DRNK) & Celsius (NASDAQ:CELH)

NOHO (OTCMKTS:DRNK) and Celsius (NASDAQ:CELH) are both consumer staples companies, but which is the superior investment? We will compare the two companies based on the strength of their analyst recommendations, risk, earnings, profitability, institutional ownership, valuation and dividends.

Valuation and Earnings

This table compares NOHO and Celsius”s revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
NOHO	N/A	N/A	N/A	($0.31)	N/A
Celsius	$2.52 billion	3.54	$108.00 million	$0.24	146.79

Celsius has higher revenue and earnings than NOHO. NOHO is trading at a lower price-to-earnings ratio than Celsius, indicating that it is currently the more affordable of the two stocks.

Insider & Institutional Ownership

61.0% of Celsius shares are held by institutional investors. 2.3% of Celsius shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Analyst Ratings

This is a breakdown of recent ratings for NOHO and Celsius, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
NOHO	0	0	0	0	0.00
Celsius	2	5	18	0	2.64

Celsius has a consensus price target of $50.05, suggesting a potential upside of 42.07%. Given Celsius’ stronger consensus rating and higher possible upside, analysts clearly believe Celsius is more favorable than NOHO.

Profitability

This table compares NOHO and Celsius’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
NOHO	N/A	N/A	N/A
Celsius	4.24%	36.52%	8.53%

Summary

Celsius beats NOHO on 11 of the 11 factors compared between the two stocks.

About NOHO

NOHO, Inc. manufactures and sells energy drinks. The company provides The NOHO Supershot energy drink to cure hangovers. Its NOHO Supershot energy drink also offers energy boost to beat general fatigue, jet lag, and wooziness. The company is headquartered in Phoenix, Arizona.

About Celsius

Celsius Holdings, Inc. develops, processes, markets, distributes, and sells functional energy drinks and liquid supplements in the United States, Australia, New Zealand, Canadian, European, Middle Eastern, Asia-Pacific, and internationally. The company offers CELSIUS, a fitness drink or supplement designed to accelerate metabolism and burn body fat; various flavors and carbonated and non-carbonated functional energy drinks under the CELSIUS Originals and Vibe name, as well as functional energy drink under the CELSIUS Essentials and CELSIUS On-the-Go Powder names; and CELSIUS ready-to drink products. It distributes its products through direct-to-store delivery, distributors, supermarkets, convenience stores, drug stores, nutritional stores, and mass merchants, as well as health clubs, gyms, the military, and e-commerce websites. The company was formerly known as Vector Ventures, Inc. and changed its name to Celsius Holdings, Inc. in January 2007. Celsius Holdings, Inc. was founded in 2004 and is headquartered in Boca Raton, Florida.