Sonoma Allocations LLC Buys 7,253 Shares of Netflix, Inc. $NFLX

Sonoma Allocations LLC increased its stake in Netflix, Inc. (NASDAQ:NFLX) by 971.0% during the fourth quarter, according to its most recent Form 13F filing with the SEC. The firm owned 8,000 shares of the Internet television network’s stock after purchasing an additional 7,253 shares during the period. Sonoma Allocations LLC’s holdings in Netflix were worth $750,000 as of its most recent filing with the SEC.

Several other institutional investors have also added to or reduced their stakes in NFLX. Checchi Capital Advisers LLC lifted its position in shares of Netflix by 875.7% during the 4th quarter. Checchi Capital Advisers LLC now owns 31,143 shares of the Internet television network’s stock valued at $2,920,000 after acquiring an additional 27,951 shares during the period. Contravisory Investment Management Inc. grew its holdings in Netflix by 837.2% in the fourth quarter. Contravisory Investment Management Inc. now owns 111,380 shares of the Internet television network’s stock worth $10,443,000 after purchasing an additional 99,496 shares during the period. BNC Wealth Management LLC grew its holdings in Netflix by 991.3% in the fourth quarter. BNC Wealth Management LLC now owns 41,229 shares of the Internet television network’s stock worth $3,866,000 after purchasing an additional 37,451 shares during the period. Crew Capital Management Ltd grew its holdings in Netflix by 1,021.9% in the fourth quarter. Crew Capital Management Ltd now owns 9,031 shares of the Internet television network’s stock worth $847,000 after purchasing an additional 8,226 shares during the period. Finally, Family Capital Trust Co increased its stake in Netflix by 20,869.5% in the fourth quarter. Family Capital Trust Co now owns 27,470 shares of the Internet television network’s stock valued at $2,576,000 after purchasing an additional 27,339 shares in the last quarter. 80.93% of the stock is currently owned by institutional investors and hedge funds.

Netflix Stock Up 0.5%

Netflix stock opened at $77.38 on Friday. The firm has a market capitalization of $325.83 billion, a price-to-earnings ratio of 24.99, a price-to-earnings-growth ratio of 0.98 and a beta of 1.50. The firm’s fifty day moving average price is $89.32 and its two-hundred day moving average price is $90.23. Netflix, Inc. has a 1-year low of $75.01 and a 1-year high of $134.12. The company has a current ratio of 1.41, a quick ratio of 1.41 and a debt-to-equity ratio of 0.43.

Netflix (NASDAQ:NFLX) last posted its earnings results on Thursday, April 16th. The Internet television network reported $1.23 EPS for the quarter, topping the consensus estimate of $0.76 by $0.47. Netflix had a net margin of 28.52% and a return on equity of 40.92%. The company had revenue of $12.25 billion during the quarter, compared to the consensus estimate of $12.17 billion. During the same period in the previous year, the firm posted $6.61 earnings per share. The firm’s revenue for the quarter was up 16.2% on a year-over-year basis. Netflix has set its Q2 2026 guidance at 0.780-0.780 EPS. On average, equities research analysts predict that Netflix, Inc. will post 3.6 earnings per share for the current fiscal year.

Trending Headlines about Netflix

Here are the key news stories impacting Netflix this week:

• Positive Sentiment: Investors are weighing Netflix’s ability to raise prices over time, with coverage highlighting conservative 2027 pricing assumptions and the company’s ad-supported growth as potential upside drivers. Stock Market Today, June 18: Netflix Edges Higher as Investors Weigh Pricing Upside Before Earnings
• Positive Sentiment: Some analysts and commentators say NFLX is trading at its cheapest valuation in years, suggesting the recent weakness may create a buying opportunity for long-term investors. NFLX Stock Trades At Its Cheapest Valuation In 4 Years: Shay Boloor Calls It Massive ‘Opportunity’
• Neutral Sentiment: Netflix’s upcoming earnings report on July 16 is a major near-term event, and investors are waiting to see whether the company can justify its premium valuation and soft Q2 outlook. Citizens Analyst Remains Cautious on Netflix Stock (NFLX), Cites Lack of ‘Meaningful Near-Term Catalysts’
• Negative Sentiment: A director sold 35,990 shares under a pre-arranged trading plan, which may add to investor caution even though the sale was not tied to a sudden negative change in outlook. Director Bradford L. Smith transaction
• Negative Sentiment: Several headlines continue to emphasize weak momentum, including concerns about a recent stock slide, lack of near-term catalysts, and uncertainty around content and M&A strategy. Netflix’s stock slide is getting worse

Insider Buying and Selling at Netflix

In other news, Director Bradford L. Smith sold 35,990 shares of the stock in a transaction that occurred on Wednesday, June 17th. The stock was sold at an average price of $77.52, for a total value of $2,789,944.80. Following the completion of the sale, the director directly owned 79,690 shares of the company’s stock, valued at $6,177,568.80. This represents a 31.11% decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which is available through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Theodore A. Sarandos sold 27,312 shares of the firm’s stock in a transaction that occurred on Tuesday, May 5th. The shares were sold at an average price of $87.97, for a total value of $2,402,636.64. Following the completion of the transaction, the chief executive officer owned 284,804 shares in the company, valued at $25,054,207.88. This represents a 8.75% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. The sale was made to cover tax withholding obligations related to the vesting of equity awards. In the last three months, insiders have sold 1,349,019 shares of company stock worth $123,105,721. 1.24% of the stock is currently owned by corporate insiders.

Analysts Set New Price Targets

Several equities analysts have recently weighed in on NFLX shares. Deutsche Bank Aktiengesellschaft upped their price objective on shares of Netflix from $98.00 to $100.00 and gave the company a “hold” rating in a report on Tuesday, April 14th. Moffett Nathanson decreased their target price on Netflix from $120.00 to $115.00 and set a “buy” rating for the company in a research report on Wednesday. Cfra raised Netflix from a “hold” rating to a “buy” rating and set a $115.00 price target on the stock in a research note on Friday, March 6th. Arete Research raised Netflix from a “neutral” rating to a “buy” rating in a research note on Friday, February 27th. Finally, DZ Bank reissued a “buy” rating on shares of Netflix in a research note on Friday, April 17th. Two analysts have rated the stock with a Strong Buy rating, thirty-three have given a Buy rating, sixteen have assigned a Hold rating and one has given a Sell rating to the company’s stock. Based on data from MarketBeat.com, the stock currently has a consensus rating of “Moderate Buy” and a consensus price target of $114.26.

Netflix Profile

Netflix, Inc (NASDAQ: NFLX) is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.

The company’s primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.