Pure Financial Advisors LLC Makes New Investment in Booking Holdings Inc. $BKNG

Pure Financial Advisors LLC acquired a new stake in Booking Holdings Inc. (NASDAQ:BKNG) in the 2nd quarter, according to the company in its most recent 13F filing with the SEC. The firm acquired 5,688 shares of the business services provider’s stock, valued at approximately $1,014,000.

Other institutional investors and hedge funds have also bought and sold shares of the company. BlackRock Inc. bought a new position in Booking in the second quarter valued at approximately $11,646,302,000. Deutsche Bank AG bought a new stake in shares of Booking during the 2nd quarter worth approximately $1,691,186,000. Bank of New York Mellon Corp acquired a new stake in shares of Booking in the 2nd quarter valued at approximately $1,370,455,000. Legal & General Group Plc acquired a new stake in shares of Booking in the 2nd quarter valued at approximately $992,026,000. Finally, Bank of America Corp DE bought a new position in shares of Booking in the second quarter valued at $770,673,000. Institutional investors own 92.42% of the company’s stock.

Insider Transactions at Booking

In other news, CFO Ewout L. Steenbergen sold 20,000 shares of the stock in a transaction that occurred on Wednesday, August 12th. The stock was sold at an average price of $211.03, for a total transaction of $4,220,600.00. Following the transaction, the chief financial officer owned 59,794 shares in the company, valued at approximately $12,618,327.82. This trade represents a 25.06% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, VP Peter J. Millones sold 50,050 shares of Booking stock in a transaction that occurred on Monday, August 17th. The stock was sold at an average price of $207.59, for a total value of $10,389,879.50. Following the sale, the vice president directly owned 375,025 shares of the company’s stock, valued at approximately $77,851,439.75. The trade was a 11.77% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders have sold a total of 77,550 shares of company stock worth $16,112,304 in the last ninety days. 0.17% of the stock is currently owned by company insiders.

Booking Stock Performance

NASDAQ BKNG opened at $208.89 on Thursday. The stock has a market cap of $156.96 billion, a PE ratio of 23.12, a P/E/G ratio of 1.29 and a beta of 1.07. The firm has a 50-day moving average of $190.88 and a 200-day moving average of $177.38. Booking Holdings Inc. has a 52-week low of $150.14 and a 52-week high of $227.72.

Booking (NASDAQ:BKNG) last announced its quarterly earnings results on Monday, August 3rd. The business services provider reported $2.54 EPS for the quarter, beating analysts’ consensus estimates of $2.43 by $0.11. The business had revenue of $7.35 billion for the quarter, compared to analyst estimates of $7.19 billion. Booking had a net margin of 25.53% and a negative return on equity of 102.96%. Booking’s quarterly revenue was up 8.1% on a year-over-year basis. During the same quarter in the prior year, the business earned $55.40 EPS. As a group, analysts predict that Booking Holdings Inc. will post 10.47 EPS for the current fiscal year.

Booking Dividend Announcement

The company also recently announced a quarterly dividend, which will be paid on Wednesday, September 30th. Stockholders of record on Friday, September 11th will be given a $0.42 dividend. The ex-dividend date of this dividend is Friday, September 11th. This represents a $1.68 annualized dividend and a dividend yield of 0.8%. Booking’s dividend payout ratio is presently 18.58%.

Booking News Summary

Here are the key news stories impacting Booking this week:

• Positive Sentiment: Analysts currently assign Booking Holdings an average “Moderate Buy” rating, indicating that Wall Street remains broadly optimistic about the company’s outlook. Booking Holdings Given Average Rating of Moderate Buy by Analysts
• Positive Sentiment: OpenTable, a Booking Holdings business, introduced more than 20 restaurant-focused product enhancements, including AI-powered search distribution, automation tools, and natural-language reporting. The rollout could strengthen OpenTable’s value proposition, improve restaurant engagement, and support longer-term growth in the company’s restaurant technology operations. OpenTable Launches New Product Features
• Neutral Sentiment: Chief Financial Officer Ewout Steenbergen will speak at the Goldman Sachs Communacopia + Technology Conference on September 9. The presentation could provide updated commentary on travel demand, margins, and strategy, but no new financial guidance was announced. Booking Holdings Goldman Sachs Conference Presentation
• Neutral Sentiment: CEO Glenn Fogel is scheduled to participate in a Citi Global TMT Conference session on September 8. The event may offer investors additional strategic insight, but the announcement itself has no immediate earnings impact. Booking Holdings Citi Conference Presentation
• Neutral Sentiment: A report discusses whether Wall Street is bullish or bearish on BKNG, highlighting the importance of analyst expectations and valuation in current trading. The headline alone does not establish a specific change in consensus. Booking Holdings Stock: Is Wall Street Bullish or Bearish?
• Negative Sentiment: Booking’s recent pullback may indicate investor caution after a substantial advance, particularly as valuation and the sustainability of travel-demand growth remain key considerations. The reported short-interest data showed zero shares and therefore provides no meaningful evidence of bearish short positioning.

Analyst Ratings Changes

A number of research analysts have recently commented on BKNG shares. BMO Capital Markets reissued an “outperform” rating and issued a $250.00 price objective (up from $240.00) on shares of Booking in a research report on Wednesday, August 5th. Wedbush raised their target price on shares of Booking from $211.00 to $247.00 and gave the company an “outperform” rating in a research note on Wednesday, August 5th. Mizuho set a $240.00 price target on Booking in a report on Wednesday, August 5th. Sanford C. Bernstein reissued a “market perform” rating and set a $188.00 price target on shares of Booking in a research report on Wednesday. Finally, Argus upped their price objective on Booking from $210.00 to $245.00 and gave the company a “buy” rating in a research note on Monday, August 10th. One analyst has rated the stock with a Strong Buy rating, twenty-seven have given a Buy rating and eight have assigned a Hold rating to the stock. Based on data from MarketBeat.com, the company presently has an average rating of “Moderate Buy” and an average price target of $236.45.

Booking Profile

Booking Holdings Inc is a global online travel company that operates a portfolio of consumer brands and technology platforms that facilitate the search for and booking of travel services. The company’s businesses focus on accommodations, transportation and related travel services through consumer-facing websites and apps as well as partner distribution channels. Booking Holdings was originally founded as Priceline in the late 1990s and adopted the Booking Holdings name in 2018; it is headquartered in Norwalk, Connecticut.

Its core offerings include online reservations for hotels, vacation rentals and other lodging; flight and car rental search and booking; and ancillary services that support travel planning and on-property experiences.