Netflix (NASDAQ:NFLX) Stock Price Up 2.4% – Still a Buy?

Netflix, Inc. (NASDAQ:NFLX)’s share price was up 2.4% on Wednesday . The stock traded as high as $83.12 and last traded at $82.73. Approximately 21,791,050 shares traded hands during mid-day trading, a decline of 50% from the average daily volume of 43,554,281 shares. The stock had previously closed at $80.81.

Trending Headlines about Netflix

Here are the key news stories impacting Netflix this week:

• Positive Sentiment: Netflix’s advertising business and large share-repurchase program are cited as potential catalysts for a long-term recovery. One analysis argues that the stock’s decline from its high may offer an attractive entry point if ad revenue continues to grow and buybacks support per-share earnings. Netflix Is Down 46% From Its High
• Positive Sentiment: A multi-year agreement with EverPass Media will distribute Netflix’s five 2026 NFL games—including a Thanksgiving Eve game and NFL Honors—to commercial venues nationwide. The deal broadens the reach and monetization potential of Netflix’s live sports programming. EverPass Media Expands NFL Offering Through Multi-Year Agreement with Netflix
• Positive Sentiment: Netflix’s partnership with Stella Artois, tied to the second season of The Gentlemen, demonstrates continued development of brand integrations and advertising opportunities beyond traditional subscription revenue. Netflix Unveils New Partnership
• Positive Sentiment: Exclusive Grand Theft Auto VI preview footage reportedly generated 31.1 million views and topped Netflix’s worldwide viewing charts. While the footage benefits Take-Two Interactive more directly, the result highlights Netflix’s ability to attract substantial audiences with gaming-related promotional content. GTA VI Gameplay Peek Tops Netflix’s Viewership Charts
• Neutral Sentiment: Analyst coverage remains constructive, with Netflix receiving an average “Moderate Buy” rating. Other commentary views the stock as appealing over a three-year horizon, but these are forward-looking opinions rather than new operating results. Netflix Receives Average Rating of Moderate Buy
• Negative Sentiment: Netflix has underperformed the S&P 500 this year and remains well below its 52-week high, keeping valuation and investor-confidence concerns in focus despite the recent rebound. Netflix, MercadoLibre, and Tesla Are All Underperforming the S&P 500
• Negative Sentiment: Options commentary suggests some traders see opportunities to short Netflix puts for elevated one-month yields, signaling that downside-risk concerns and volatility remain material. Netflix Puts Worth Shorting Here for High One-Month Yields

Analyst Upgrades and Downgrades

A number of equities analysts recently weighed in on NFLX shares. President Capital reduced their target price on shares of Netflix from $134.00 to $83.00 and set a “buy” rating for the company in a research note on Monday, July 20th. Raymond James Financial restated a “market perform” rating on shares of Netflix in a report on Thursday, May 14th. UBS Group dropped their price objective on Netflix from $130.00 to $115.00 and set a “buy” rating on the stock in a research note on Friday, July 17th. KGI Securities cut shares of Netflix from an “outperform” rating to a “neutral” rating and set a $75.00 target price for the company. in a research note on Friday, July 17th. Finally, Wells Fargo & Company set a $80.00 price target on Netflix and gave the company an “equal weight” rating in a research note on Friday, July 17th. Four investment analysts have rated the stock with a Strong Buy rating, thirty-four have given a Buy rating, sixteen have assigned a Hold rating and one has issued a Sell rating to the company. According to MarketBeat.com, the stock has an average rating of “Moderate Buy” and a consensus target price of $96.65.

Netflix Price Performance

The company’s 50 day moving average price is $74.97 and its 200-day moving average price is $84.35. The stock has a market cap of $344.48 billion, a P/E ratio of 26.04, a P/E/G ratio of 1.02 and a beta of 1.53. The company has a quick ratio of 1.14, a current ratio of 1.14 and a debt-to-equity ratio of 0.39.

Netflix (NASDAQ:NFLX) last issued its quarterly earnings results on Thursday, July 16th. The Internet television network reported $0.80 earnings per share for the quarter, topping analysts’ consensus estimates of $0.79 by $0.01. The firm had revenue of $12.56 billion during the quarter, compared to the consensus estimate of $12.58 billion. Netflix had a return on equity of 40.02% and a net margin of 28.22%.The business’s revenue was up 13.4% compared to the same quarter last year. During the same period last year, the business posted $0.72 EPS. As a group, sell-side analysts expect that Netflix, Inc. will post 3.59 earnings per share for the current year.

Insiders Place Their Bets

In other news, insider David A. Hyman sold 5,723 shares of Netflix stock in a transaction dated Tuesday, August 4th. The shares were sold at an average price of $72.85, for a total transaction of $416,920.55. Following the completion of the transaction, the insider directly owned 316,100 shares in the company, valued at $23,027,885. This trade represents a 1.78% decrease in their ownership of the stock. The sale was disclosed in a filing with the Securities & Exchange Commission, which is available through this hyperlink. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, CFO Spencer Adam Neumann sold 9,248 shares of Netflix stock in a transaction dated Monday, August 10th. The shares were sold at an average price of $75.79, for a total value of $700,905.92. Following the transaction, the chief financial officer owned 73,787 shares of the company’s stock, valued at $5,592,316.73. This trade represents a 11.14% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Insiders sold a total of 213,595 shares of company stock worth $15,812,072 over the last three months. Insiders own 1.24% of the company’s stock.

Institutional Trading of Netflix

Several institutional investors have recently made changes to their positions in the company. Imprint Wealth LLC bought a new stake in Netflix in the 3rd quarter worth about $25,000. Wealth Watch Advisors INC bought a new stake in shares of Netflix in the third quarter valued at $103,000. Strategic Wealth Investment Group LLC purchased a new position in shares of Netflix during the 2nd quarter valued at $121,000. Wiser Advisor Group LLC bought a new position in shares of Netflix during the 3rd quarter worth $114,000. Finally, Beaird Harris Wealth Management LLC grew its stake in shares of Netflix by 9.6% during the 3rd quarter. Beaird Harris Wealth Management LLC now owns 114 shares of the Internet television network’s stock worth $137,000 after acquiring an additional 10 shares during the period. Institutional investors own 80.93% of the company’s stock.

About Netflix

Netflix, Inc (NASDAQ: NFLX) is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.

The company’s primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.