Amazon.com (AMZN) – Research Analysts’ Weekly Ratings Changes

A number of firms have modified their ratings and price targets on shares of Amazon.com (NASDAQ: AMZN) recently:

• 7/16/2026 – Amazon.com was given a new $335.00 price target by KeyCorp. They now have an “overweight” rating on the stock.
• 7/16/2026 – Amazon.com is now covered by Wedbush. They set an “outperform” rating and a $293.00 price target on the stock.
• 7/15/2026 – Amazon.com had its “market outperform” rating reaffirmed by Citigroup Inc..
• 7/15/2026 – Amazon.com had its “market outperform” rating reaffirmed by Citizens Jmp. They now have a $315.00 price target on the stock.
• 7/9/2026 – Amazon.com had its “buy” rating reaffirmed by The Goldman Sachs Group, Inc.. They now have a $335.00 price target on the stock.
• 7/8/2026 – Amazon.com had its “buy” rating reaffirmed by TD Cowen. They now have a $340.00 price target on the stock, down from $350.00.
• 7/2/2026 – Amazon.com had its “overweight” rating reaffirmed by Wells Fargo & Company. They now have a $313.00 price target on the stock, up from $312.00.
• 6/26/2026 – Amazon.com had its “buy” rating reaffirmed by JPMorgan Chase & Co..
• 6/18/2026 – Amazon.com had its “buy” rating reaffirmed by Jefferies Financial Group Inc..
• 6/16/2026 – Amazon.com had its “buy” rating reaffirmed by Royal Bank Of Canada.
• 6/11/2026 – Amazon.com was given a new $330.00 price target by Piper Sandler.
• 6/9/2026 – Amazon.com had its “overweight” rating reaffirmed by Barclays PLC.
• 6/1/2026 – Amazon.com was given a new $315.00 price target by UBS Group AG.
• 6/1/2026 – Amazon.com had its “market outperform” rating reaffirmed by Jefferies Financial Group Inc..
• 6/1/2026 – Amazon.com had its “market outperform” rating reaffirmed by Citigroup Inc..
• 5/29/2026 – Amazon.com had its price target raised by Truist Financial Corporation from $310.00 to $320.00. They now have a “buy” rating on the stock.
• 5/27/2026 – Amazon.com had its “buy” rating reaffirmed by UBS Group AG.

Insider Activity

In other news, Director Jonathan Rubinstein sold 3,849 shares of Amazon.com stock in a transaction dated Friday, April 24th. The stock was sold at an average price of $260.00, for a total value of $1,000,740.00. Following the completion of the transaction, the director owned 78,654 shares in the company, valued at approximately $20,450,040. This trade represents a 4.67% decrease in their position. The sale was disclosed in a filing with the SEC, which can be accessed through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Douglas J. Herrington sold 27,500 shares of the business’s stock in a transaction on Monday, May 4th. The stock was sold at an average price of $275.00, for a total transaction of $7,562,500.00. Following the transaction, the chief executive officer owned 471,361 shares of the company’s stock, valued at approximately $129,624,275. The trade was a 5.51% decrease in their position. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders have sold a total of 144,274 shares of company stock worth $38,716,204 in the last three months. 8.90% of the stock is currently owned by corporate insiders.

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.