3,409 Alphabet Inc. $GOOG Shares Acquired by NFSG Corp

NFSG Corp raised its position in Alphabet Inc. (NASDAQ:GOOG) by 6.6% during the 3rd quarter, according to the company in its most recent Form 13F filing with the Securities and Exchange Commission (SEC). The firm owned 55,413 shares of the information services provider’s stock after buying an additional 3,409 shares during the quarter. Alphabet comprises about 2.0% of NFSG Corp’s holdings, making the stock its 10th largest position. NFSG Corp’s holdings in Alphabet were worth $18,881,000 at the end of the most recent reporting period.

A number of other institutional investors have also recently made changes to their positions in the company. Activest Wealth Management boosted its holdings in Alphabet by 1.7% in the 3rd quarter. Activest Wealth Management now owns 14,676 shares of the information services provider’s stock worth $5,001,000 after buying an additional 247 shares during the period. Whitener Capital Management Inc. raised its holdings in Alphabet by 1.4% during the 3rd quarter. Whitener Capital Management Inc. now owns 3,225 shares of the information services provider’s stock valued at $1,099,000 after acquiring an additional 43 shares during the period. V Square Quantitative Management LLC raised its holdings in Alphabet by 4.8% during the 3rd quarter. V Square Quantitative Management LLC now owns 100,792 shares of the information services provider’s stock valued at $34,344,000 after acquiring an additional 4,585 shares during the period. YANKCOM Partnership raised its holdings in Alphabet by 13.5% during the 3rd quarter. YANKCOM Partnership now owns 7,041 shares of the information services provider’s stock valued at $2,399,000 after acquiring an additional 837 shares during the period. Finally, Fortitude Advisory Group L.L.C. lifted its position in shares of Alphabet by 2.4% during the third quarter. Fortitude Advisory Group L.L.C. now owns 4,960 shares of the information services provider’s stock worth $1,690,000 after acquiring an additional 116 shares in the last quarter. Hedge funds and other institutional investors own 27.26% of the company’s stock.

Insider Transactions at Alphabet

In related news, Director Frances Arnold sold 83 shares of Alphabet stock in a transaction on Wednesday, September 30th. The stock was sold at an average price of $340.45, for a total transaction of $28,257.35. Following the completion of the sale, the director owned 19,076 shares of the company’s stock, valued at approximately $6,494,424.20. This trade represents a 0.43% decrease in their ownership of the stock. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is accessible through the SEC website. Also, major shareholder 2019 Gp L.L.C. Gv sold 196,931 shares of the business’s stock in a transaction dated Monday, July 27th. The stock was sold at an average price of $19.46, for a total value of $3,832,277.26. Additional details regarding this sale are available in the official SEC disclosure. Over the last quarter, insiders have sold 420,865 shares of company stock valued at $8,293,477. 12.99% of the stock is currently owned by company insiders.

Alphabet Price Performance

NASDAQ:GOOG traded down $8.00 during mid-day trading on Friday, hitting $336.91. 16,939,110 shares of the stock traded hands, compared to its average volume of 17,087,756. The business’s 50-day moving average price is $341.08 and its 200 day moving average price is $348.80. The company has a quick ratio of 2.64, a current ratio of 2.72 and a debt-to-equity ratio of 0.16. The company has a market cap of $4.12 trillion, a PE ratio of 16.92, a price-to-earnings-growth ratio of 1.00 and a beta of 1.19. Alphabet Inc. has a 12-month low of $244.67 and a 12-month high of $404.47.

Alphabet (NASDAQ:GOOG) last posted its earnings results on Thursday, July 23rd. The information services provider reported $9.11 earnings per share (EPS) for the quarter, topping the consensus estimate of $2.87 by $6.24. Alphabet had a net margin of 54.77% and a return on equity of 51.32%. The business had revenue of $119.80 billion for the quarter, compared to analysts’ expectations of $116.53 billion. During the same period in the prior year, the company posted $2.31 EPS. The business’s revenue for the quarter was up 24.2% compared to the same quarter last year. On average, analysts expect that Alphabet Inc. will post 20.54 EPS for the current fiscal year.

Alphabet Announces Dividend

The company also recently declared a quarterly dividend, which was paid on Monday, September 14th. Stockholders of record on Monday, September 7th were issued a $0.22 dividend. The ex-dividend date of this dividend was Friday, September 4th. This represents a $0.88 annualized dividend and a dividend yield of 0.3%. Alphabet’s dividend payout ratio is presently 4.42%.

Wall Street Analysts Forecast Growth

GOOG has been the subject of a number of analyst reports. Royal Bank Of Canada reaffirmed a “buy” rating and issued a $475.00 price target on shares of Alphabet in a report on Thursday, July 23rd. HSBC set a $515.00 price objective on Alphabet in a research note on Friday, August 14th. Moffett Nathanson decreased their price objective on Alphabet from $380.00 to $370.00 and set a “buy” rating on the stock in a research note on Wednesday, September 16th. Citigroup reissued a “market outperform” rating on shares of Alphabet in a report on Friday, October 9th. Finally, Raymond James Financial restated a “strong-buy” rating on shares of Alphabet in a research note on Thursday, July 23rd. Six research analysts have rated the stock with a Strong Buy rating, thirty-four have given a Buy rating and four have assigned a Hold rating to the company’s stock. According to MarketBeat.com, the company currently has an average rating of “Buy” and a consensus price target of $422.10.

Key Headlines Impacting Alphabet

Here are the key news stories impacting Alphabet this week:

• Positive Sentiment: AI-chip opportunity: Evercore ISI raised its Alphabet estimates, arguing that the company could sell its internally developed tensor processing units (TPUs) to cloud customers. AI-chip revenue could become a meaningful contributor to Google Cloud, supporting growth and improving the return on Alphabet’s substantial infrastructure investments. Evercore raises Alphabet estimates on potential TPU hardware sales
• Positive Sentiment: Quantum-computing breakthrough: Google reported a technique that reduces quantum-computing errors by roughly 40 times. Although commercialization remains uncertain, the development reinforces Alphabet’s long-term technology leadership and could support investor enthusiasm around its research portfolio. Google demonstrates new quantum computer breakthrough
• Positive Sentiment: Expansion of growth businesses: Waymo received approval to participate in Ontario’s automated-vehicle pilot program and is targeting a Toronto robotaxi launch in 2028. Alphabet also reached a multiyear AI-content agreement with CNN, potentially strengthening its AI products and training resources. Google’s Waymo plans first Canada robotaxi service in Toronto in 2028
• Neutral Sentiment: Analyst support remains favorable: JPMorgan raised its Alphabet target to $425 and maintained an overweight rating, while recent commentary continues to emphasize strong cloud and AI growth. However, investors remain focused on whether large capital expenditures can generate sufficient future returns.
• Negative Sentiment: Macro pressure: A hotter-than-expected producer-price report reduced expectations for near-term Federal Reserve rate cuts. Higher-for-longer rates typically weigh on high-growth technology valuations, contributing to weakness across major technology shares, including Alphabet.
• Negative Sentiment: Legal overhang: Multiple law firms publicized a securities class action involving investors who held Alphabet shares between May 19 and July 16, 2026, citing alleged securities-law violations related to disclosures about Gemini AI performance. The repeated deadline reminders may add short-term sentiment pressure, although the ultimate financial impact remains uncertain. Kaplan Fox Alphabet class action reminder

Alphabet Company Profile

Alphabet Inc is a technology holding company best known as the parent company of Google. Established in 2015 through a corporate restructuring, Alphabet oversees Google and a collection of businesses focused on technology, innovation and emerging industries. Sundar Pichai serves as Alphabet’s chief executive officer and also leads Google.

Google is Alphabet’s primary business and operates an internet ecosystem that includes Google Search, online advertising, YouTube, Android, Chrome, Google Maps, Google Play and Google Photos.