Zeta Global (NYSE:ZETA) Trading Up 9.1% – Time to Buy?

Zeta Global Holdings Corp. (NYSE:ZETA) shares were up 9.1% during mid-day trading on Monday . The stock traded as high as $21.00 and last traded at $20.8680. 4,213,964 shares were traded during trading, a decline of 52% from the average session volume of 8,760,122 shares. The stock had previously closed at $19.13.

Wall Street Analysts Forecast Growth

Several research firms have weighed in on ZETA. Freedom Capital raised Zeta Global to a “strong-buy” rating in a research report on Monday, June 29th. DA Davidson reissued a “buy” rating and issued a $30.00 price objective on shares of Zeta Global in a research note on Wednesday, June 24th. KeyCorp raised shares of Zeta Global from a “sector weight” rating to an “overweight” rating and set a $22.00 price objective for the company in a research note on Tuesday, April 28th. The Goldman Sachs Group set a $28.00 price objective on shares of Zeta Global and gave the company a “neutral” rating in a report on Wednesday, June 24th. Finally, Weiss Ratings reaffirmed a “sell (d-)” rating on shares of Zeta Global in a research note on Friday, July 17th. One research analyst has rated the stock with a Strong Buy rating, ten have given a Buy rating, three have issued a Hold rating and one has given a Sell rating to the stock. According to MarketBeat.com, the stock presently has an average rating of “Moderate Buy” and a consensus price target of $28.33.

Zeta Global Trading Up 8.8%

The company’s fifty day moving average is $20.54 and its two-hundred day moving average is $18.82. The stock has a market cap of $5.19 billion, a price-to-earnings ratio of -188.43, a PEG ratio of 2.83 and a beta of 1.37. The company has a quick ratio of 2.07, a current ratio of 2.07 and a debt-to-equity ratio of 0.22.

Insider Activity at Zeta Global

In other Zeta Global news, Director Jeanine Silberblatt sold 7,500 shares of the stock in a transaction that occurred on Friday, June 12th. The shares were sold at an average price of $19.89, for a total value of $149,175.00. Following the sale, the director directly owned 50,350 shares of the company’s stock, valued at approximately $1,001,461.50. This represents a 12.96% decrease in their position. The sale was disclosed in a document filed with the SEC, which is available at this link. Corporate insiders own 10.74% of the company’s stock.

Hedge Funds Weigh In On Zeta Global

A number of institutional investors and hedge funds have recently modified their holdings of ZETA. Cornerstone Planning Group LLC increased its holdings in Zeta Global by 3,150.0% in the fourth quarter. Cornerstone Planning Group LLC now owns 1,300 shares of the company’s stock valued at $26,000 after buying an additional 1,260 shares during the last quarter. DV Equities LLC purchased a new stake in Zeta Global during the 4th quarter worth about $29,000. Binnacle Investments Inc purchased a new stake in Zeta Global during the 3rd quarter worth about $30,000. United Community Bank acquired a new position in shares of Zeta Global during the 4th quarter worth about $31,000. Finally, EverSource Wealth Advisors LLC boosted its position in shares of Zeta Global by 204.1% during the 1st quarter. EverSource Wealth Advisors LLC now owns 2,095 shares of the company’s stock worth $33,000 after acquiring an additional 1,406 shares in the last quarter. Institutional investors and hedge funds own 87.75% of the company’s stock.

About Zeta Global

Zeta Global, founded in 2007 and headquartered in New York City, is a leading data-driven marketing technology company. The firm’s mission centers on helping brands acquire, grow and retain customers through a unified customer lifecycle management platform. Over the years, Zeta Global has built a reputation for leveraging big data and predictive analytics to power digital marketing programs across multiple channels.

At the core of Zeta’s offering is the Zeta Marketing Platform, which combines identity resolution, audience insights and real-time engagement capabilities.