Zebra Technologies (NASDAQ:ZBRA) Reaches New 12-Month High – Time to Buy?

Zebra Technologies Corporation (NASDAQ:ZBRA) shares reached a new 52-week high during trading on Tuesday. The stock traded as high as $389.90 and last traded at $386.6050, with a volume of 82354 shares trading hands. The stock had previously closed at $375.66.

Analyst Ratings Changes

A number of analysts have recently commented on ZBRA shares. Wolfe Research restated an “outperform” rating and issued a $317.00 price target on shares of Zebra Technologies in a report on Thursday, July 9th. Weiss Ratings upgraded Zebra Technologies from a “hold (c-)” rating to a “hold (c)” rating in a report on Friday, July 17th. Wall Street Zen raised Zebra Technologies from a “hold” rating to a “buy” rating in a research report on Sunday, June 28th. UBS Group restated a “buy” rating on shares of Zebra Technologies in a research note on Wednesday, August 5th. Finally, KeyCorp raised their price target on shares of Zebra Technologies from $305.00 to $430.00 and gave the stock an “overweight” rating in a research note on Wednesday, August 5th. One investment analyst has rated the stock with a Strong Buy rating, nine have issued a Buy rating and three have issued a Hold rating to the company’s stock. Based on data from MarketBeat, the stock presently has an average rating of “Moderate Buy” and an average price target of $385.00.

Zebra Technologies Stock Up 2.7%

The business has a 50-day moving average price of $355.15 and a 200 day moving average price of $279.36. The company has a current ratio of 0.52, a quick ratio of 0.33 and a debt-to-equity ratio of 0.14. The stock has a market capitalization of $18.37 billion, a P/E ratio of 35.30 and a beta of 1.58.

Zebra Technologies (NASDAQ:ZBRA) last released its quarterly earnings data on Tuesday, August 4th. The industrial products company reported $6.35 EPS for the quarter, beating the consensus estimate of $4.36 by $1.99. Zebra Technologies had a net margin of 9.22% and a return on equity of 22.29%. The business had revenue of $1.56 billion during the quarter, compared to analyst estimates of $1.50 billion. During the same quarter last year, the business earned $3.61 earnings per share. Zebra Technologies’s quarterly revenue was up 20.4% compared to the same quarter last year. Zebra Technologies has set its Q3 2026 guidance at 4.700-4.900 EPS and its FY 2026 guidance at 20.750-21.250 EPS. On average, equities analysts expect that Zebra Technologies Corporation will post 17.22 EPS for the current fiscal year.

Insider Activity

In related news, insider Michael Cho sold 3,500 shares of Zebra Technologies stock in a transaction dated Friday, August 7th. The stock was sold at an average price of $375.20, for a total value of $1,313,200.00. Following the completion of the transaction, the insider owned 5,170 shares in the company, valued at approximately $1,939,784. This trade represents a 40.37% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the SEC, which is accessible through this hyperlink. Also, Director Linda Connly sold 500 shares of the company’s stock in a transaction that occurred on Monday, August 10th. The shares were sold at an average price of $377.68, for a total value of $188,840.00. Following the sale, the director owned 3,708 shares in the company, valued at approximately $1,400,437.44. This trade represents a 11.88% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Company insiders own 0.91% of the company’s stock.

Institutional Trading of Zebra Technologies

A number of institutional investors have recently bought and sold shares of the stock. Dimensional Fund Advisors LP lifted its holdings in shares of Zebra Technologies by 37.0% during the 1st quarter. Dimensional Fund Advisors LP now owns 686,335 shares of the industrial products company’s stock valued at $143,473,000 after buying an additional 185,387 shares during the period. Focus Partners Wealth grew its stake in Zebra Technologies by 2,635.4% in the 4th quarter. Focus Partners Wealth now owns 543,473 shares of the industrial products company’s stock valued at $132,575,000 after acquiring an additional 523,605 shares during the last quarter. Lazard Asset Management LLC increased its holdings in Zebra Technologies by 3.4% during the 1st quarter. Lazard Asset Management LLC now owns 623,965 shares of the industrial products company’s stock valued at $130,459,000 after acquiring an additional 20,567 shares in the last quarter. Arrowstreet Capital Limited Partnership raised its position in Zebra Technologies by 111.6% during the first quarter. Arrowstreet Capital Limited Partnership now owns 500,628 shares of the industrial products company’s stock worth $104,671,000 after acquiring an additional 264,015 shares during the last quarter. Finally, Swedbank AB lifted its holdings in shares of Zebra Technologies by 958.0% in the first quarter. Swedbank AB now owns 417,898 shares of the industrial products company’s stock valued at $87,374,000 after purchasing an additional 378,400 shares in the last quarter. 91.03% of the stock is currently owned by institutional investors.

Zebra Technologies Company Profile

Zebra Technologies Corporation (NASDAQ: ZBRA) provides enterprise asset intelligence and automation solutions that help organizations identify, track, and manage physical assets, inventory, and business processes. Its offerings are designed to improve visibility, productivity, accuracy, and operational efficiency across workplaces and supply chains.

The company’s portfolio includes barcode and RFID printers, labels, supplies, scanners, mobile computers, RFID readers, machine-vision systems, workflow software, and related services.