Zebra Technologies (NASDAQ:ZBRA) Hits New 52-Week High on Strong Earnings

Zebra Technologies Corporation (NASDAQ:ZBRA) hit a new 52-week high during mid-day trading on Tuesday following a better than expected earnings announcement. The company traded as high as $360.58 and last traded at $346.68, with a volume of 372401 shares traded. The stock had previously closed at $291.64.

The industrial products company reported $6.35 EPS for the quarter, topping the consensus estimate of $4.36 by $1.99. The business had revenue of $1.56 billion for the quarter, compared to analysts’ expectations of $1.50 billion. Zebra Technologies had a return on equity of 22.29% and a net margin of 9.22%.The company’s revenue was up 20.4% compared to the same quarter last year. During the same quarter in the previous year, the firm posted $3.61 earnings per share. Zebra Technologies has set its Q3 2026 guidance at 4.700-4.900 EPS and its FY 2026 guidance at 20.750-21.250 EPS.

Key Zebra Technologies News

Here are the key news stories impacting Zebra Technologies this week:

• Positive Sentiment: Record Q2 results beat expectations: Revenue rose 20.4% year over year to $1.557 billion, exceeding the $1.50 billion consensus estimate. Non-GAAP diluted EPS reached $6.35, well above expectations of approximately $4.35–$4.36 and the prior-year figure of $3.61. Zebra Technologies Announces Second Quarter 2026 Results
• Positive Sentiment: Full-year guidance was raised substantially: Zebra now expects fiscal 2026 EPS of $20.75–$21.25, compared with the $17.87 analyst consensus, and revenue of $6.2–$6.3 billion versus an estimated $6.1 billion. Third-quarter EPS guidance of $4.70–$4.90 also exceeds the $4.38 consensus. ZBRA Q2 Earnings Beat Estimates on Sales Growth, Outlook Raised
• Positive Sentiment: Growth appears broad-based: Analysts highlighted organic sales growth, acquisitions, pricing power and demand for AI-enabled devices, machine vision and frontline automation. Management indicated demand is running ahead of available supply, supporting the possibility of sustained revenue and margin strength. Zebra Changed Its Stripes
• Positive Sentiment: Analysts raised price targets: TD Cowen lifted its target to $450 and initiated a “buy” rating, BNP Paribas Exane raised its target to $455 while reaffirming “outperform,” and Needham increased its target to $410 with a “buy” rating. The upgrades reinforce investor confidence following the earnings release.
• Neutral Sentiment: The strong rally leaves Zebra Technologies trading near its 52-week high with a reported price-to-earnings ratio above 44, meaning the stock is now priced for continued execution. Any slowdown in demand, supply constraints or difficulty meeting the raised outlook could increase volatility.

Analyst Ratings Changes

ZBRA has been the subject of a number of research reports. Barclays lifted their price target on Zebra Technologies from $346.00 to $410.00 and gave the stock an “overweight” rating in a research note on Wednesday. Northcoast Research dropped their price target on Zebra Technologies from $364.00 to $344.00 and set a “buy” rating on the stock in a research report on Monday, April 27th. Zacks Research cut Zebra Technologies from a “strong-buy” rating to a “hold” rating in a research note on Monday, April 20th. BNP Paribas Exane reaffirmed an “outperform” rating and issued a $455.00 price objective (up from $370.00) on shares of Zebra Technologies in a report on Wednesday. Finally, Truist Financial boosted their target price on shares of Zebra Technologies from $296.00 to $355.00 and gave the company a “hold” rating in a research note on Wednesday. Nine analysts have rated the stock with a Buy rating and four have assigned a Hold rating to the stock. Based on data from MarketBeat, the company currently has a consensus rating of “Moderate Buy” and a consensus price target of $381.00.

Insider Transactions at Zebra Technologies

In related news, insider Loizides Melissa Luff sold 500 shares of the stock in a transaction that occurred on Tuesday, May 26th. The stock was sold at an average price of $253.95, for a total value of $126,975.00. Following the completion of the transaction, the insider directly owned 3,702 shares of the company’s stock, valued at $940,122.90. This represents a 11.90% decrease in their position. The sale was disclosed in a filing with the SEC, which is available through the SEC website. Also, Director Janice M. Roberts sold 3,000 shares of the firm’s stock in a transaction that occurred on Thursday, May 14th. The shares were sold at an average price of $249.54, for a total value of $748,620.00. Following the completion of the sale, the director owned 6,183 shares in the company, valued at approximately $1,542,905.82. This represents a 32.67% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. 0.91% of the stock is owned by company insiders.

Institutional Inflows and Outflows

Institutional investors have recently added to or reduced their stakes in the business. Alliancebernstein L.P. increased its position in shares of Zebra Technologies by 1,310.3% during the 2nd quarter. Alliancebernstein L.P. now owns 779,680 shares of the industrial products company’s stock valued at $240,422,000 after purchasing an additional 724,396 shares during the period. Norges Bank bought a new stake in Zebra Technologies in the fourth quarter worth about $134,505,000. Focus Partners Wealth lifted its holdings in Zebra Technologies by 2,635.4% in the 4th quarter. Focus Partners Wealth now owns 543,473 shares of the industrial products company’s stock valued at $132,575,000 after acquiring an additional 523,605 shares during the last quarter. Invesco Ltd. boosted its position in shares of Zebra Technologies by 30.1% during the 4th quarter. Invesco Ltd. now owns 1,801,516 shares of the industrial products company’s stock valued at $437,444,000 after purchasing an additional 416,568 shares in the last quarter. Finally, Swedbank AB boosted its position in shares of Zebra Technologies by 958.0% during the 1st quarter. Swedbank AB now owns 417,898 shares of the industrial products company’s stock valued at $87,374,000 after purchasing an additional 378,400 shares in the last quarter. Institutional investors and hedge funds own 91.03% of the company’s stock.

Zebra Technologies Price Performance

The company has a debt-to-equity ratio of 0.14, a quick ratio of 0.57 and a current ratio of 0.52. The company’s 50 day moving average price is $259.94 and its 200-day moving average price is $241.63. The company has a market cap of $17.57 billion, a price-to-earnings ratio of 33.76 and a beta of 1.59.

Zebra Technologies Company Profile

Zebra Technologies Corporation is a global technology company specializing in marking, tracking and computer printing solutions. The company produces a wide range of hardware and software products designed to enable real-time visibility of assets, inventory and personnel across diverse industries. Its offerings help businesses automate data capture and streamline operations in environments such as retail, healthcare, manufacturing, transportation and logistics.

The company’s product portfolio includes barcode and RFID printers, mobile computing devices, barcode scanners, RFID readers and related supplies such as labels and tags.