Zebra Technologies Corporation (NASDAQ:ZBRA) Receives Average Recommendation of “Moderate Buy” from Analysts

Zebra Technologies Corporation (NASDAQ:ZBRA) has been assigned an average rating of “Moderate Buy” from the thirteen ratings firms that are covering the company, Marketbeat.com reports. Three research analysts have rated the stock with a hold recommendation, nine have given a buy recommendation and one has issued a strong buy recommendation on the company. The average 1 year price target among analysts that have issued ratings on the stock in the last year is $381.00.

A number of analysts have recently issued reports on the company. Wolfe Research restated an “outperform” rating and set a $317.00 price objective on shares of Zebra Technologies in a research report on Thursday, July 9th. Morgan Stanley set a $360.00 target price on Zebra Technologies in a research report on Wednesday, August 5th. Citigroup boosted their price target on shares of Zebra Technologies from $306.00 to $396.00 and gave the company a “neutral” rating in a report on Wednesday, August 5th. Robert W. Baird raised their price objective on shares of Zebra Technologies from $300.00 to $310.00 and gave the stock an “outperform” rating in a report on Wednesday, May 13th. Finally, TD Cowen lifted their target price on shares of Zebra Technologies from $400.00 to $450.00 and gave the company a “buy” rating in a research report on Wednesday, August 5th.

Zebra Technologies Stock Up 0.3%

ZBRA stock opened at $379.63 on Friday. Zebra Technologies has a twelve month low of $199.05 and a twelve month high of $386.23. The company has a market cap of $18.08 billion, a PE ratio of 34.73 and a beta of 1.59. The business’s 50-day simple moving average is $275.32 and its 200 day simple moving average is $247.18. The company has a quick ratio of 0.33, a current ratio of 0.52 and a debt-to-equity ratio of 0.14.

Zebra Technologies (NASDAQ:ZBRA) last issued its quarterly earnings results on Tuesday, August 4th. The industrial products company reported $6.35 earnings per share (EPS) for the quarter, beating the consensus estimate of $4.36 by $1.99. Zebra Technologies had a return on equity of 22.29% and a net margin of 9.22%.The firm had revenue of $1.56 billion for the quarter, compared to analyst estimates of $1.50 billion. During the same period in the previous year, the company posted $3.61 earnings per share. The company’s quarterly revenue was up 20.4% compared to the same quarter last year. Zebra Technologies has set its Q3 2026 guidance at 4.700-4.900 EPS and its FY 2026 guidance at 20.750-21.250 EPS. On average, research analysts anticipate that Zebra Technologies will post 17.22 earnings per share for the current year.

Insider Buying and Selling

In other Zebra Technologies news, insider Michael Cho sold 3,500 shares of the firm’s stock in a transaction dated Friday, August 7th. The shares were sold at an average price of $375.20, for a total transaction of $1,313,200.00. Following the completion of the transaction, the insider owned 5,170 shares in the company, valued at $1,939,784. This trade represents a 40.37% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available at this link. Also, Director Linda Connly sold 500 shares of Zebra Technologies stock in a transaction that occurred on Monday, August 10th. The shares were sold at an average price of $377.68, for a total value of $188,840.00. Following the sale, the director directly owned 3,708 shares in the company, valued at $1,400,437.44. The trade was a 11.88% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Insiders sold 4,500 shares of company stock valued at $1,629,015 over the last quarter. Corporate insiders own 0.91% of the company’s stock.

Institutional Trading of Zebra Technologies

A number of large investors have recently bought and sold shares of the stock. Alliancebernstein L.P. lifted its holdings in shares of Zebra Technologies by 1,310.3% during the second quarter. Alliancebernstein L.P. now owns 779,680 shares of the industrial products company’s stock valued at $240,422,000 after acquiring an additional 724,396 shares during the period. Norges Bank bought a new stake in Zebra Technologies during the 4th quarter worth approximately $134,505,000. Focus Partners Wealth grew its position in Zebra Technologies by 2,635.4% during the 4th quarter. Focus Partners Wealth now owns 543,473 shares of the industrial products company’s stock worth $132,575,000 after acquiring an additional 523,605 shares during the last quarter. Invesco Ltd. increased its holdings in Zebra Technologies by 30.1% during the 4th quarter. Invesco Ltd. now owns 1,801,516 shares of the industrial products company’s stock valued at $437,444,000 after purchasing an additional 416,568 shares in the last quarter. Finally, Swedbank AB increased its holdings in Zebra Technologies by 958.0% during the 1st quarter. Swedbank AB now owns 417,898 shares of the industrial products company’s stock valued at $87,374,000 after purchasing an additional 378,400 shares in the last quarter. 91.03% of the stock is currently owned by institutional investors.

Zebra Technologies Company Profile

Zebra Technologies Corporation is a global technology company specializing in marking, tracking and computer printing solutions. The company produces a wide range of hardware and software products designed to enable real-time visibility of assets, inventory and personnel across diverse industries. Its offerings help businesses automate data capture and streamline operations in environments such as retail, healthcare, manufacturing, transportation and logistics.

The company’s product portfolio includes barcode and RFID printers, mobile computing devices, barcode scanners, RFID readers and related supplies such as labels and tags.