Yelp (NYSE:YELP) Price Target Raised to $26.00 at JPMorgan Chase & Co.

Yelp (NYSE:YELP) had its price target raised by JPMorgan Chase & Co. from $22.00 to $26.00 in a report published on Friday,Benzinga reports. The brokerage currently has a neutral rating on the local business review company’s stock.

YELP has been the subject of a number of other reports. Robert W. Baird set a $28.00 price objective on shares of Yelp in a research note on Friday. Weiss Ratings lowered shares of Yelp from a “hold (c-)” rating to a “sell (d+)” rating in a research note on Wednesday, February 11th. The Goldman Sachs Group reduced their price objective on shares of Yelp from $33.00 to $25.00 and set a “neutral” rating for the company in a research note on Tuesday, February 17th. UBS Group set a $28.00 price objective on shares of Yelp in a research note on Tuesday, January 13th. Finally, Zacks Research lowered shares of Yelp from a “hold” rating to a “strong sell” rating in a research note on Wednesday, April 15th. One analyst has rated the stock with a Buy rating, three have issued a Hold rating and four have given a Sell rating to the company. According to data from MarketBeat, the stock currently has an average rating of “Reduce” and an average price target of $29.38.

Yelp Trading Down 5.1%

Shares of NYSE YELP opened at $27.04 on Friday. Yelp has a twelve month low of $19.60 and a twelve month high of $41.22. The company has a market capitalization of $1.61 billion, a price-to-earnings ratio of 12.35, a PEG ratio of 0.72 and a beta of 0.53. The firm has a 50-day moving average of $25.55 and a two-hundred day moving average of $27.59.

Yelp (NYSE:YELP) last posted its quarterly earnings data on Thursday, May 7th. The local business review company reported $0.30 EPS for the quarter, beating analysts’ consensus estimates of $0.26 by $0.04. Yelp had a net margin of 9.47% and a return on equity of 19.51%. The company had revenue of $361.46 million during the quarter, compared to analyst estimates of $353.47 million. During the same period in the prior year, the firm earned $0.36 earnings per share. The business’s quarterly revenue was up .8% on a year-over-year basis. As a group, research analysts predict that Yelp will post 2.02 earnings per share for the current year.

Insider Activity

In other news, CFO David A. Schwarzbach sold 10,000 shares of the company’s stock in a transaction dated Thursday, March 12th. The stock was sold at an average price of $25.00, for a total value of $250,000.00. Following the transaction, the chief financial officer owned 227,959 shares in the company, valued at $5,698,975. This represents a 4.20% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available at this link. Also, Director Dan Jedda sold 1,464 shares of the company’s stock in a transaction dated Monday, February 23rd. The shares were sold at an average price of $21.02, for a total value of $30,773.28. Following the completion of the transaction, the director owned 17,100 shares in the company, valued at $359,442. This represents a 7.89% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Insiders have sold 28,864 shares of company stock worth $723,573 in the last 90 days. Company insiders own 8.30% of the company’s stock.

Institutional Investors Weigh In On Yelp

Several large investors have recently made changes to their positions in YELP. Bfsg LLC grew its stake in shares of Yelp by 110.3% in the 3rd quarter. Bfsg LLC now owns 839 shares of the local business review company’s stock valued at $26,000 after buying an additional 440 shares in the last quarter. CIBC Private Wealth Group LLC grew its stake in shares of Yelp by 100.0% in the 3rd quarter. CIBC Private Wealth Group LLC now owns 892 shares of the local business review company’s stock valued at $28,000 after buying an additional 446 shares in the last quarter. Fifth Third Bancorp grew its stake in shares of Yelp by 70.4% in the 4th quarter. Fifth Third Bancorp now owns 1,159 shares of the local business review company’s stock valued at $35,000 after buying an additional 479 shares in the last quarter. Rockefeller Capital Management L.P. grew its stake in shares of Yelp by 71.3% in the 4th quarter. Rockefeller Capital Management L.P. now owns 1,158 shares of the local business review company’s stock valued at $35,000 after buying an additional 482 shares in the last quarter. Finally, Hantz Financial Services Inc. grew its stake in shares of Yelp by 181.3% in the 4th quarter. Hantz Financial Services Inc. now owns 1,297 shares of the local business review company’s stock valued at $39,000 after buying an additional 836 shares in the last quarter. Institutional investors own 90.11% of the company’s stock.

More Yelp News

Here are the key news stories impacting Yelp this week:

• Positive Sentiment: Yelp beat Q1 expectations, reporting $0.30 EPS versus $0.26 expected and $361.46 million in revenue versus $353.47 million estimated, helped by stronger other revenue and broader adoption of its Assistant tools. Article Title
• Positive Sentiment: Yelp said it is advancing its AI transformation, which may support future product improvements and monetization if adoption continues. Article Title
• Neutral Sentiment: JPMorgan raised its price target on Yelp to $26 from $22 but kept a neutral rating, suggesting the stock may still have limited upside from current levels. Article Title
• Neutral Sentiment: The company’s Q1 earnings call transcript and related coverage indicate investors are focusing on whether revenue growth can outpace expense pressure in coming quarters. Article Title
• Negative Sentiment: Despite the earnings beat, Q1 EPS declined from a year ago and costs rose, which may be pressuring sentiment around profitability. Article Title
• Negative Sentiment: Yelp’s FY2026 revenue guidance appears roughly in line with consensus, but the lack of a clearly stronger outlook may be limiting enthusiasm for the stock. Article Title

About Yelp

Yelp is a digital platform that connects consumers with local businesses through user-generated reviews, ratings and multimedia content. The company’s flagship offerings include the Yelp website and mobile applications for iOS and Android, where users can search for and discover restaurants, shops, service providers and other points of interest. In addition to crowd-sourced reviews and photographs, Yelp provides business profile pages featuring hours, contact information, menus and direct messaging capabilities.

Yelp generates revenue primarily through advertising services sold to small and medium-sized enterprises.