XY Planning Network Inc. Increases Holdings in Alphabet Inc. $GOOG

XY Planning Network Inc. lifted its position in Alphabet Inc. (NASDAQ:GOOG) by 169.9% in the 4th quarter, according to the company in its most recent disclosure with the Securities & Exchange Commission. The fund owned 5,844 shares of the information services provider’s stock after purchasing an additional 3,679 shares during the quarter. XY Planning Network Inc.’s holdings in Alphabet were worth $1,834,000 as of its most recent SEC filing.

Other institutional investors have also recently modified their holdings of the company. Imprint Wealth LLC purchased a new position in shares of Alphabet in the third quarter worth about $31,000. Manning & Napier Advisors LLC acquired a new stake in shares of Alphabet in the third quarter worth $32,000. Tripletail Wealth Management LLC acquired a new stake in shares of Alphabet in the third quarter worth $40,000. Creative Capital Management Investments LLC increased its stake in shares of Alphabet by 1,438.5% in the fourth quarter. Creative Capital Management Investments LLC now owns 200 shares of the information services provider’s stock worth $63,000 after acquiring an additional 187 shares during the period. Finally, Lynch Asset Management Inc. acquired a new stake in shares of Alphabet in the third quarter worth $61,000. 27.26% of the stock is currently owned by hedge funds and other institutional investors.

Alphabet Trading Up 0.0%

Shares of NASDAQ:GOOG opened at $337.75 on Friday. The business’s 50 day moving average price is $307.53 and its 200-day moving average price is $303.99. Alphabet Inc. has a 1 year low of $149.49 and a 1 year high of $350.15. The firm has a market capitalization of $4.09 trillion, a price-to-earnings ratio of 31.24, a price-to-earnings-growth ratio of 2.08 and a beta of 1.13. The company has a debt-to-equity ratio of 0.11, a current ratio of 2.01 and a quick ratio of 2.01.

Alphabet (NASDAQ:GOOG) last issued its quarterly earnings results on Thursday, February 5th. The information services provider reported $2.82 EPS for the quarter, topping the consensus estimate of $2.59 by $0.23. The company had revenue of $113.83 billion during the quarter, compared to analyst estimates of $111.24 billion. Alphabet had a net margin of 32.81% and a return on equity of 35.01%. The firm’s revenue was up 18.0% compared to the same quarter last year. During the same quarter in the previous year, the firm earned $2.15 EPS. On average, equities research analysts forecast that Alphabet Inc. will post 11.57 earnings per share for the current fiscal year.

Alphabet Announces Dividend

The business also recently announced a quarterly dividend, which was paid on Monday, March 16th. Stockholders of record on Monday, March 9th were paid a dividend of $0.21 per share. The ex-dividend date of this dividend was Monday, March 9th. This represents a $0.84 dividend on an annualized basis and a dividend yield of 0.2%. Alphabet’s payout ratio is currently 7.77%.

Insider Activity

In related news, Director John L. Hennessy sold 1,050 shares of the firm’s stock in a transaction dated Monday, March 16th. The shares were sold at an average price of $303.41, for a total value of $318,580.50. Following the transaction, the director directly owned 4,631 shares of the company’s stock, valued at approximately $1,405,091.71. This trade represents a 18.48% decrease in their position. The sale was disclosed in a filing with the SEC, which can be accessed through the SEC website. Also, major shareholder 2017 Gp L.L.C. Gv sold 1,845,308 shares of Alphabet stock in a transaction dated Friday, January 30th. The stock was sold at an average price of $19.00, for a total value of $35,060,852.00. The disclosure for this sale is available in the SEC filing. Over the last 90 days, insiders have sold 2,037,294 shares of company stock worth $94,216,897. Company insiders own 12.99% of the company’s stock.

Wall Street Analyst Weigh In

A number of analysts have recently weighed in on the stock. Pivotal Research reiterated a “buy” rating and issued a $420.00 price objective (up from $400.00) on shares of Alphabet in a research note on Thursday, February 5th. JPMorgan Chase & Co. increased their price objective on shares of Alphabet from $385.00 to $395.00 and gave the stock an “overweight” rating in a research note on Thursday, February 5th. UBS Group reiterated a “neutral” rating and issued a $348.00 price objective (up from $345.00) on shares of Alphabet in a research note on Thursday, February 12th. DZ Bank upgraded Alphabet to a “strong-buy” rating in a research note on Monday, February 16th. Finally, Royal Bank Of Canada restated an “outperform” rating and issued a $375.00 target price on shares of Alphabet in a research note on Thursday, January 15th. Eight investment analysts have rated the stock with a Strong Buy rating, thirty have issued a Buy rating and three have given a Hold rating to the company’s stock. According to data from MarketBeat, the stock currently has a consensus rating of “Buy” and an average price target of $347.16.

Alphabet News Roundup

Here are the key news stories impacting Alphabet this week:

• Positive Sentiment: Google unveiled its 8th?gen TPUs and rebranded Vertex AI as the Gemini Enterprise Agent Platform — clarifying how its $175–185B 2026 capex is being deployed into cloud AI infrastructure and enterprise agent software, which supports higher long?term monetization potential. Google Cloud Next 2026
• Positive Sentiment: TechCrunch reports a multi?billion?dollar expansion deal with Thinking Machines Lab, signalling large, recurring Google Cloud infrastructure revenue and validation of its TPU strategy. Thinking Machines Lab Deal
• Positive Sentiment: Wall Street bullishness is rising — BMO bumped its GOOGL target to $410 and multiple outlets highlight Alphabet as a primary way to own AI, supporting upside sentiment and analyst momentum. BMO Price Target Raise
• Positive Sentiment: Bank of America expects a modest Q1 beat driven by AI and Cloud strength (est. $92B revenue, $2.69 EPS), a near?term catalyst that could lift the shares if results beat consensus. BofA Q1 Preview
• Neutral Sentiment: Sumitomo Mitsui’s 13F shows a small increase in GOOGL holdings while other funds (Janney) trimmed positions heavily — signals of mixed institutional positioning but ambiguous near?term impact. Sumitomo 13F Update
• Neutral Sentiment: New open?source and overseas competitors (e.g., China’s DeepSeek previewing V4) highlight intensifying AI competition — a longer?term watch item for margins and model leadership, but not an immediate revenue threat. DeepSeek Preview
• Negative Sentiment: The EU is pressing Google to give rival AI assistants deeper Android access, which could weaken Android/Gemini distribution advantages and invite regulatory costs or product changes. EU Pressure on Android Access
• Negative Sentiment: Persistent insider selling and multiple reports of insider transactions have appeared in filings — a symbolic negative that can weigh on near?term sentiment even if not reflective of fundamentals. Insider Selling Report

Alphabet Profile

Alphabet Inc (NASDAQ: GOOG) is a multinational technology holding company headquartered in Mountain View, California. Formed in 2015 through a corporate restructuring of Google, Alphabet serves as the parent to Google LLC and a portfolio of businesses collectively known as “Other Bets.” Google was originally founded in 1998 by Larry Page and Sergey Brin; Alphabet is led by CEO Sundar Pichai, who oversees Google and the broader company while the founders remain prominent shareholders and influential figures in the company’s history.

Alphabet’s core business centers on internet search and advertising, with Google Search and the company’s ad platforms (including Google Ads and AdSense) generating the majority of revenue by connecting advertisers with consumers worldwide.