WoodTrust Financial Corp Lowers Holdings in Alphabet Inc. $GOOG

WoodTrust Financial Corp lessened its position in Alphabet Inc. (NASDAQ:GOOG) by 8.3% in the 3rd quarter, according to its most recent filing with the SEC. The firm owned 51,451 shares of the information services provider’s stock after selling 4,674 shares during the period. Alphabet makes up 1.5% of WoodTrust Financial Corp’s investment portfolio, making the stock its 18th largest holding. WoodTrust Financial Corp’s holdings in Alphabet were worth $12,531,000 at the end of the most recent quarter.

Other hedge funds and other institutional investors have also made changes to their positions in the company. Cedar Mountain Advisors LLC increased its position in Alphabet by 11.8% during the 3rd quarter. Cedar Mountain Advisors LLC now owns 370 shares of the information services provider’s stock worth $90,000 after purchasing an additional 39 shares during the period. Higgins & Schmidt Wealth Strategies LLC boosted its stake in shares of Alphabet by 2.2% in the third quarter. Higgins & Schmidt Wealth Strategies LLC now owns 1,818 shares of the information services provider’s stock valued at $443,000 after buying an additional 40 shares in the last quarter. Hartmann Taylor Wealth Management LLC grew its holdings in Alphabet by 2.3% during the third quarter. Hartmann Taylor Wealth Management LLC now owns 1,813 shares of the information services provider’s stock worth $442,000 after acquiring an additional 40 shares during the period. Riverbend Wealth Management LLC grew its holdings in Alphabet by 1.0% during the third quarter. Riverbend Wealth Management LLC now owns 4,198 shares of the information services provider’s stock worth $1,023,000 after acquiring an additional 41 shares during the period. Finally, Meritas Wealth Management LLC raised its position in Alphabet by 3.0% in the third quarter. Meritas Wealth Management LLC now owns 1,458 shares of the information services provider’s stock worth $355,000 after acquiring an additional 42 shares in the last quarter. Hedge funds and other institutional investors own 27.26% of the company’s stock.

Insider Activity

In other Alphabet news, Director Frances Arnold sold 102 shares of the firm’s stock in a transaction on Wednesday, December 31st. The stock was sold at an average price of $313.45, for a total transaction of $31,971.90. Following the completion of the transaction, the director owned 18,205 shares of the company’s stock, valued at approximately $5,706,357.25. This trade represents a 0.56% decrease in their ownership of the stock. The transaction was disclosed in a filing with the SEC, which is accessible through this link. Also, insider John Kent Walker sold 17,829 shares of the business’s stock in a transaction on Tuesday, December 30th. The stock was sold at an average price of $314.89, for a total value of $5,614,173.81. Following the completion of the transaction, the insider directly owned 42,972 shares of the company’s stock, valued at approximately $13,531,453.08. This trade represents a 29.32% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Insiders have sold 192,687 shares of company stock worth $58,728,068 in the last quarter. 12.99% of the stock is currently owned by corporate insiders.

Wall Street Analyst Weigh In

A number of research firms have recently weighed in on GOOG. Deutsche Bank Aktiengesellschaft reaffirmed a “buy” rating and set a $370.00 price target on shares of Alphabet in a research note on Tuesday. DA Davidson set a $300.00 price objective on shares of Alphabet in a report on Tuesday, November 25th. Pivotal Research restated a “buy” rating and set a $400.00 target price (up from $350.00) on shares of Alphabet in a research report on Friday, December 5th. Oppenheimer increased their target price on shares of Alphabet from $300.00 to $345.00 and gave the company an “outperform” rating in a report on Thursday, October 30th. Finally, Wolfe Research boosted their price target on Alphabet from $290.00 to $350.00 and gave the stock an “outperform” rating in a research note on Thursday, October 30th. Eight analysts have rated the stock with a Strong Buy rating, twenty-nine have given a Buy rating, three have given a Hold rating and two have issued a Sell rating to the company’s stock. Based on data from MarketBeat, the stock currently has a consensus rating of “Buy” and a consensus target price of $326.13.

More Alphabet News

Here are the key news stories impacting Alphabet this week:

• Positive Sentiment: Major sell?side upgrades — Raymond James and other Street shops raised ratings and targets (Raymond James moved to Strong Buy and lifted its target toward $400), citing an accelerating AI stack and Google Cloud momentum that justify higher valuations. Raymond James upgrades Alphabet to Strong Buy
• Positive Sentiment: Street consensus remains bullish — several outlets report Wall Street bumping ratings to “Strong Buy” / higher targets into 2026, providing near?term demand from institutional buyers. Wall Street sets Google stock price for next 12 months
• Positive Sentiment: Gemini adoption by Apple — reports that Apple plans to power an upgraded Siri with Google’s Gemini models meaningfully expands distribution of Alphabet’s AI stack across iOS in addition to Android and Chrome. That deep integration strengthens long?term monetization and moat. Apple to Turn Siri Into AI Chatbot Powered by Google’s Gemini
• Positive Sentiment: Waymo commercialization progress — Waymo launched a robotaxi service in Miami, signaling continued rollout of autonomous?mobility revenue opportunities beyond advertising and cloud. Waymo launches robotaxi service in Miami
• Neutral Sentiment: Technical/valuation check — analysis notes a modest pullback from record highs and recommends patience for new entrants; valuation (P/E in the low?30s vs. peers) tempers urgency for some investors. Alphabet technical and valuation overview
• Neutral Sentiment: Industry coverage and buy?and?hold narratives — several investment writeups (Motley Fool, others) reiterate Alphabet as a long?term AI compounder, which supports investor sentiment but is not a near?term catalyst. The Ultimate Growth Stock to Buy With $500 Right Now
• Negative Sentiment: Antitrust litigation risk — a federal judge allowed a consumer antitrust lawsuit over Google Search default payments to proceed, keeping legal and regulatory overhang that could hit ad economics or require behavior changes. Judge Orders Google to Face Consumer Antitrust Lawsuit Over Search
• Negative Sentiment: Content moderation challenges — YouTube leadership flagged “managing AI slop” as a priority, highlighting operational risks and potential costs as AI?generated content scales. YouTube chief says ‘managing AI slop’ is a priority for 2026

Alphabet Stock Performance

NASDAQ:GOOG opened at $330.84 on Friday. The company has a current ratio of 1.75, a quick ratio of 1.75 and a debt-to-equity ratio of 0.06. The company has a market capitalization of $3.99 trillion, a P/E ratio of 32.63, a price-to-earnings-growth ratio of 1.81 and a beta of 1.09. The firm has a 50-day moving average price of $315.30 and a two-hundred day moving average price of $259.15. Alphabet Inc. has a twelve month low of $142.66 and a twelve month high of $341.20.

Alphabet (NASDAQ:GOOG) last announced its quarterly earnings results on Thursday, October 30th. The information services provider reported $2.87 earnings per share (EPS) for the quarter, beating the consensus estimate of $2.29 by $0.58. The company had revenue of $102.35 billion for the quarter, compared to the consensus estimate of $99.90 billion. Alphabet had a net margin of 32.23% and a return on equity of 35.00%. The company’s revenue for the quarter was up 15.9% compared to the same quarter last year. During the same quarter in the prior year, the firm earned $2.12 earnings per share. As a group, research analysts expect that Alphabet Inc. will post 8.89 earnings per share for the current fiscal year.

Alphabet Dividend Announcement

The business also recently announced a quarterly dividend, which was paid on Monday, December 15th. Investors of record on Monday, December 8th were paid a $0.21 dividend. The ex-dividend date of this dividend was Monday, December 8th. This represents a $0.84 dividend on an annualized basis and a yield of 0.3%. Alphabet’s dividend payout ratio is presently 8.28%.

Alphabet Company Profile

Alphabet Inc (NASDAQ: GOOG) is a multinational technology holding company headquartered in Mountain View, California. Formed in 2015 through a corporate restructuring of Google, Alphabet serves as the parent to Google LLC and a portfolio of businesses collectively known as “Other Bets.” Google was originally founded in 1998 by Larry Page and Sergey Brin; Alphabet is led by CEO Sundar Pichai, who oversees Google and the broader company while the founders remain prominent shareholders and influential figures in the company’s history.

Alphabet’s core business centers on internet search and advertising, with Google Search and the company’s ad platforms (including Google Ads and AdSense) generating the majority of revenue by connecting advertisers with consumers worldwide.