Weekly Research Analysts’ Ratings Updates for Unity Software (U)

A number of firms have modified their ratings and price targets on shares of Unity Software (NYSE: U) recently:

• 8/10/2026 – Unity Software had its price target raised by Citigroup Inc. from $40.00 to $48.00. They now have a “buy” rating on the stock.
• 8/8/2026 – Unity Software was upgraded by Wall Street Zen from “hold” to “buy”.
• 8/7/2026 – Unity Software had its “outperform” rating reaffirmed by UBS Group AG.
• 8/7/2026 – Unity Software had its price target raised by Piper Sandler from $45.00 to $55.00. They now have an “overweight” rating on the stock.
• 8/7/2026 – Unity Software had its price target raised by Citizens Jmp from $37.00 to $45.00. They now have a “market outperform” rating on the stock.
• 8/7/2026 – Unity Software had its price target raised by Oppenheimer Holdings, Inc. from $38.00 to $47.00. They now have an “outperform” rating on the stock.
• 8/7/2026 – Unity Software had its price target raised by Wells Fargo & Company from $36.00 to $48.00. They now have an “overweight” rating on the stock.
• 8/7/2026 – Unity Software had its price target raised by Needham & Company LLC from $40.00 to $54.00. They now have a “buy” rating on the stock.
• 8/7/2026 – Unity Software was upgraded by HSBC Holdings plc from “hold” to “buy”. They now have a $47.10 price target on the stock.
• 8/7/2026 – Unity Software was upgraded by Benchmark Co. from “hold” to “buy”. They now have a $50.00 price target on the stock.
• 8/7/2026 – Unity Software was upgraded by Bank of America Corporation from “neutral” to “buy”. They now have a $50.00 price target on the stock, up from $30.00.
• 8/7/2026 – Unity Software was upgraded by Deutsche Bank Aktiengesellschaft from “hold” to “buy”. They now have a $50.00 price target on the stock, up from $31.00.
• 8/6/2026 – Unity Software had its price target raised by BTIG Research from $43.00 to $51.00. They now have a “buy” rating on the stock.
• 8/4/2026 – Unity Software was upgraded by Weiss Ratings from “sell (e+)” to “sell (d-)”.
• 8/3/2026 – Unity Software had its price target raised by UBS Group AG from $28.00 to $32.00. They now have a “neutral” rating on the stock.
• 7/30/2026 – Unity Software had its “overweight” rating reaffirmed by Piper Sandler. They now have a $45.00 price target on the stock, up from $40.00.
• 7/22/2026 – Unity Software had its price target raised by Wedbush from $32.00 to $36.00. They now have an “outperform” rating on the stock.
• 7/17/2026 – Unity Software had its “sell (e+)” rating reaffirmed by Weiss Ratings.
• 7/13/2026 – Unity Software was upgraded by Zacks Research from “hold” to “strong-buy”.
• 7/7/2026 – Unity Software had its price target raised by Wells Fargo & Company from $35.00 to $36.00. They now have an “overweight” rating on the stock.
• 6/29/2026 – Unity Software is now covered by Raymond James Financial, Inc.. They set a “market perform” rating on the stock.

Insider Buying and Selling at Unity Software

In other news, SVP Rebecca Berenice Boyden sold 952 shares of Unity Software stock in a transaction that occurred on Tuesday, May 26th. The shares were sold at an average price of $27.20, for a total transaction of $25,894.40. Following the completion of the sale, the senior vice president owned 309,445 shares of the company’s stock, valued at approximately $8,416,904. The trade was a 0.31% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the SEC, which is accessible through this link. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, CAO Mark Barrysmith sold 13,247 shares of the business’s stock in a transaction that occurred on Tuesday, May 26th. The shares were sold at an average price of $27.18, for a total value of $360,053.46. Following the completion of the sale, the chief accounting officer owned 370,654 shares of the company’s stock, valued at $10,074,375.72. The trade was a 3.45% decrease in their position. The disclosure for this sale is available in the SEC filing. The sale was made to cover tax withholding obligations related to the vesting of equity awards. In the last quarter, insiders sold 198,321 shares of company stock valued at $5,390,783. 0.77% of the stock is owned by corporate insiders.

Unity Software is a leading provider of a real-time 3D development platform that enables creators across industries to design, build and operate interactive, real-time experiences. Originally focused on the game development market, Unity’s technology now extends into sectors such as film, automotive, architecture, engineering and construction, delivering immersive content for mobile, desktop, console, augmented reality and virtual reality devices. The company’s core offering comprises a suite of authoring tools, runtime engines and cloud services that streamline the creation and deployment of interactive 3D applications.

The Unity Editor serves as the central hub where developers design scenes, script behavior and iterate on assets.