Weekly Analysts’ Ratings Changes for Viant Technology (DSP)

Several analysts have recently updated their ratings and price targets for Viant Technology (NASDAQ: DSP):

• 5/16/2026 – Viant Technology was downgraded by Wall Street Zen from “buy” to “hold”.
• 5/13/2026 – Viant Technology was downgraded by Weiss Ratings from “hold (c)” to “sell (d+)”.
• 5/12/2026 – Viant Technology had its price target raised by DA Davidson from $16.00 to $16.50. They now have a “buy” rating on the stock.
• 5/12/2026 – Viant Technology had its price target raised by B. Riley Financial, Inc. from $17.00 to $18.00. They now have a “buy” rating on the stock.
• 4/16/2026 – Viant Technology had its price target raised by DA Davidson from $15.50 to $16.00. They now have a “buy” rating on the stock.
• 4/16/2026 – Viant Technology had its “buy” rating reaffirmed by Rosenblatt Securities. They now have a $20.00 price target on the stock.

Insider Activity

In other Viant Technology news, CFO Larry Madden sold 18,538 shares of the stock in a transaction dated Friday, May 8th. The stock was sold at an average price of $11.85, for a total value of $219,675.30. Following the transaction, the chief financial officer owned 535,161 shares of the company’s stock, valued at approximately $6,341,657.85. This represents a 3.35% decrease in their ownership of the stock. The transaction was disclosed in a filing with the SEC, which can be accessed through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, major shareholder Capital V. Llc sold 15,000 shares of the stock in a transaction dated Tuesday, March 17th. The stock was sold at an average price of $11.80, for a total value of $177,000.00. Following the completion of the sale, the insider owned 23,760 shares of the company’s stock, valued at $280,368. This trade represents a 38.70% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Insiders sold 195,798 shares of company stock worth $2,181,451 in the last three months. Insiders own 29.40% of the company’s stock.

Viant Technology Inc (Nasdaq: DSP) is a software-as-a-service (SaaS) advertising technology company that delivers data-driven solutions to marketers and agencies. Its core offering, Adelphic, is a programmatic demand-side platform (DSP) that empowers clients to plan, execute and optimize digital ad campaigns across desktop, mobile, connected TV and other emerging channels.

Complementing its DSP, Viant offers PeopleCloud, a people-based data management platform (DMP) that aggregates and normalizes first- and third-party audience data.