Wealthcare Advisory Partners LLC lowered its holdings in shares of Netflix, Inc. (NASDAQ:NFLX – Free Report) by 31.4% in the second quarter, according to the company in its most recent 13F filing with the Securities & Exchange Commission. The firm owned 31,930 shares of the Internet television network’s stock after selling 14,622 shares during the quarter. Wealthcare Advisory Partners LLC’s holdings in Netflix were worth $2,280,000 as of its most recent SEC filing.
Several other hedge funds also recently bought and sold shares of NFLX. Pacific Sun Financial Corp grew its holdings in shares of Netflix by 1.6% in the third quarter. Pacific Sun Financial Corp now owns 574 shares of the Internet television network’s stock worth $688,000 after purchasing an additional 9 shares during the last quarter. Beaird Harris Wealth Management LLC lifted its holdings in Netflix by 9.6% during the 3rd quarter. Beaird Harris Wealth Management LLC now owns 114 shares of the Internet television network’s stock valued at $137,000 after buying an additional 10 shares in the last quarter. Monograph Wealth Advisors LLC boosted its position in Netflix by 1.8% in the 2nd quarter. Monograph Wealth Advisors LLC now owns 682 shares of the Internet television network’s stock valued at $913,000 after buying an additional 12 shares during the period. Resources Management Corp CT ADV boosted its position in Netflix by 2.0% in the 2nd quarter. Resources Management Corp CT ADV now owns 829 shares of the Internet television network’s stock valued at $1,110,000 after buying an additional 16 shares during the period. Finally, Sompo Asset Management Co. Ltd. grew its stake in Netflix by 1.4% in the 2nd quarter. Sompo Asset Management Co. Ltd. now owns 1,500 shares of the Internet television network’s stock worth $2,009,000 after acquiring an additional 20 shares in the last quarter. Institutional investors own 80.93% of the company’s stock.
Netflix Trading Down 0.8%
Netflix stock opened at $74.21 on Thursday. The company has a debt-to-equity ratio of 0.39, a quick ratio of 1.14 and a current ratio of 1.14. The stock has a market cap of $309.01 billion, a PE ratio of 23.36, a price-to-earnings-growth ratio of 0.94 and a beta of 1.52. The stock has a 50-day moving average of $74.81 and a two-hundred day moving average of $84.64. Netflix, Inc. has a one year low of $65.08 and a one year high of $126.71.
Insiders Place Their Bets
In other news, Director Bradford L. Smith sold 35,990 shares of the stock in a transaction dated Wednesday, June 17th. The shares were sold at an average price of $77.52, for a total transaction of $2,789,944.80. Following the sale, the director directly owned 79,690 shares of the company’s stock, valued at $6,177,568.80. This represents a 31.11% decrease in their position. The transaction was disclosed in a legal filing with the SEC, which is available through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Gregory K. Peters sold 27,312 shares of the stock in a transaction that occurred on Thursday, August 6th. The stock was sold at an average price of $73.54, for a total value of $2,008,524.48. Following the transaction, the chief executive officer owned 120,931 shares in the company, valued at $8,893,265.74. This represents a 18.42% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Over the last quarter, insiders have sold 600,295 shares of company stock worth $49,056,671. 1.24% of the stock is currently owned by company insiders.
Analyst Ratings Changes
NFLX has been the topic of a number of research reports. Citigroup lowered shares of Netflix from a “buy” rating to a “positive” rating in a research report on Monday, July 20th. China Renaissance boosted their price target on Netflix from $90.00 to $100.00 and gave the company a “hold” rating in a report on Friday, April 17th. Bank of America reissued a “buy” rating and issued a $125.00 price objective on shares of Netflix in a research note on Monday, May 18th. UBS Group reduced their price objective on Netflix from $130.00 to $115.00 and set a “buy” rating on the stock in a report on Friday, July 17th. Finally, Pivotal Research decreased their target price on Netflix from $96.00 to $70.00 and set a “hold” rating for the company in a research report on Friday, July 17th. Four investment analysts have rated the stock with a Strong Buy rating, thirty-three have given a Buy rating, seventeen have issued a Hold rating and one has assigned a Sell rating to the company’s stock. Based on data from MarketBeat, the stock presently has a consensus rating of “Moderate Buy” and an average price target of $103.48.
View Our Latest Research Report on Netflix
Key Headlines Impacting Netflix
Here are the key news stories impacting Netflix this week:
- Positive Sentiment: Netflix reported that advertising commitments for its 2026–27 upfront season nearly doubled year over year. The strong advertiser demand supports management’s strategy to build advertising into a significant revenue and profit engine, and may help diversify growth beyond subscriptions. Netflix Wraps Upfront Ad Sales With Commitments Nearly Doubling
- Positive Sentiment: One bullish analysis argued that the market is underestimating Netflix’s 2027 earnings power, pointing to operating leverage, advertising expansion and continued business growth as potential catalysts. Netflix: The Market Is Underappreciating 2027 Earnings Power
- Neutral Sentiment: Value-focused commentary comparing Netflix with Gray Media is likely reinforcing debate over whether NFLX’s growth prospects justify its higher valuation multiple, rather than providing a direct company-specific catalyst. GTN vs. NFLX: Which Stock Is the Better Value Option?
- Neutral Sentiment: Take-Two Interactive’s CEO said the company is not interested in selling to Netflix or another buyer. The comments remove speculation about a potential acquisition, while the companies’ partnership around Grand Theft Auto 6 content remains intact. GTA 6 Owner Take-Two Is Not Interested in Selling to Netflix
- Negative Sentiment: Netflix co-CEO Greg Peters sold roughly $2 million of company stock, following CFO Spencer Neumann’s sale of 9,248 shares worth about $701,000. Although executive sales can be routine, the transactions may weigh on investor sentiment. Netflix CEO Sells $2 Million Worth of Company Stock
- Negative Sentiment: A separate analysis downgraded Netflix, citing sector trends and the risk that advertising-supported plans could cannibalize higher-priced subscriptions. This raises concerns that ad growth may not translate fully into incremental revenue or earnings. Netflix: I Underestimated the Sector Trend and Cannibalization Risk
Netflix Company Profile
Netflix, Inc (NASDAQ: NFLX) is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.
The company’s primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.
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