Vital Farms (NASDAQ:VITL) Insider Sells $176,250.00 in Stock

Vital Farms, Inc. (NASDAQ:VITL) insider Matthew Ohayer sold 5,000 shares of the business’s stock in a transaction dated Monday, December 15th. The stock was sold at an average price of $35.25, for a total value of $176,250.00. Following the transaction, the insider directly owned 6,386,190 shares of the company’s stock, valued at approximately $225,113,197.50. The trade was a 0.08% decrease in their position. The sale was disclosed in a filing with the SEC, which is accessible through this link.

Matthew Ohayer also recently made the following trade(s):

• On Monday, December 1st, Matthew Ohayer sold 25,000 shares of Vital Farms stock. The shares were sold at an average price of $33.17, for a total transaction of $829,250.00.
• On Tuesday, November 4th, Matthew Ohayer sold 5,000 shares of Vital Farms stock. The stock was sold at an average price of $37.78, for a total transaction of $188,900.00.
• On Monday, November 3rd, Matthew Ohayer sold 25,000 shares of Vital Farms stock. The shares were sold at an average price of $31.92, for a total transaction of $798,000.00.

Vital Farms Stock Performance

NASDAQ VITL opened at $33.38 on Friday. The firm’s fifty day moving average price is $34.32 and its two-hundred day moving average price is $38.96. The stock has a market cap of $1.49 billion, a PE ratio of 25.29 and a beta of 1.06. The company has a debt-to-equity ratio of 0.02, a quick ratio of 2.15 and a current ratio of 2.65. Vital Farms, Inc. has a fifty-two week low of $28.87 and a fifty-two week high of $53.13.

Vital Farms (NASDAQ:VITL) last announced its quarterly earnings results on Tuesday, November 4th. The company reported $0.36 EPS for the quarter, beating analysts’ consensus estimates of $0.30 by $0.06. The company had revenue of $198.94 million during the quarter, compared to analysts’ expectations of $191.35 million. Vital Farms had a return on equity of 20.19% and a net margin of 8.50%.Vital Farms’s revenue was up 37.2% compared to the same quarter last year. During the same period in the prior year, the company earned $0.16 EPS. On average, equities analysts expect that Vital Farms, Inc. will post 1.11 EPS for the current fiscal year.

Institutional Investors Weigh In On Vital Farms

Several large investors have recently modified their holdings of the company. American Century Companies Inc. raised its stake in Vital Farms by 1,453.0% during the first quarter. American Century Companies Inc. now owns 1,243,467 shares of the company’s stock worth $37,888,000 after buying an additional 1,163,399 shares during the last quarter. Wasatch Advisors LP raised its position in shares of Vital Farms by 80.2% in the 2nd quarter. Wasatch Advisors LP now owns 2,074,803 shares of the company’s stock worth $79,921,000 after acquiring an additional 923,507 shares in the last quarter. Marshall Wace LLP lifted its stake in shares of Vital Farms by 97.4% in the 2nd quarter. Marshall Wace LLP now owns 1,234,008 shares of the company’s stock valued at $47,534,000 after purchasing an additional 608,723 shares during the period. Nuveen LLC bought a new stake in shares of Vital Farms during the 1st quarter valued at about $17,633,000. Finally, Divisadero Street Capital Management LP boosted its position in shares of Vital Farms by 131.7% during the 3rd quarter. Divisadero Street Capital Management LP now owns 993,338 shares of the company’s stock valued at $40,876,000 after purchasing an additional 564,711 shares in the last quarter. 98.59% of the stock is currently owned by institutional investors and hedge funds.

Analyst Ratings Changes

A number of research analysts recently issued reports on the stock. Weiss Ratings reiterated a “hold (c+)” rating on shares of Vital Farms in a report on Monday. DA Davidson set a $47.00 price target on shares of Vital Farms and gave the company a “buy” rating in a research note on Wednesday. Cowen reissued a “buy” rating on shares of Vital Farms in a research note on Thursday. Mizuho decreased their price objective on Vital Farms from $53.00 to $48.00 and set an “outperform” rating for the company in a report on Wednesday, November 26th. Finally, Jefferies Financial Group reaffirmed a “buy” rating and set a $52.00 target price on shares of Vital Farms in a report on Wednesday. Thirteen equities research analysts have rated the stock with a Buy rating and two have assigned a Hold rating to the company. According to MarketBeat.com, Vital Farms presently has an average rating of “Moderate Buy” and an average target price of $49.91.

Key Vital Farms News

Here are the key news stories impacting Vital Farms this week:

• Positive Sentiment: Telsey Advisory Group reaffirmed an “Outperform” rating, adding institutional support that can help buoy the stock. Telsey Reaffirms Outperform
• Positive Sentiment: DA Davidson and Needham both maintained “buy” recommendations, keeping sell?side sentiment tilted positive despite volatility. DA Davidson Buy Needham Reiterates Buy
• Positive Sentiment: Analyst commentary and research notes highlight long?term growth potential (brand strength, pricing power in premium egg/butter categories), which supports medium?to?longer?term investor thesis. Seeking Alpha: Long?Term Potential
• Neutral Sentiment: Options implied volatility is surging, signaling traders expect a larger near?term price move — raises hedging and trading activity but is direction?agnostic. IV Surge Article
• Neutral Sentiment: Multiple media pieces are assessing valuation after recent volatility, useful for investors reviewing entry points and risk/reward but not an immediate catalyst. Valuation Assessment
• Negative Sentiment: Vital Farms trimmed FY25 revenue guidance to $755M–$765M (from at least $775M), a clear near?term negative that likely pressures the stock until guidance proves conservative. Revenue Cut
• Negative Sentiment: TD Cowen cut its price target from $59 to $44 (still a “buy”) — a notable downward revision that narrows upside expectations. TD Cowen PT Cut (Benzinga)
• Negative Sentiment: BMO cut its target from $60 to $50 (keeps “outperform”), another trimmed target that tempers analyst-driven upside. BMO PT Cut
• Negative Sentiment: Insider selling (Matthew Ohayer sold ~5,000 shares, part of a series of sales) adds to near?term negative optics, though the stake change is small as a percentage of holdings. Insider Sale

Vital Farms Company Profile

Vital Farms, traded on the NASDAQ under the symbol VITL, is a U.S.-based food company specializing in pasture-raised egg and dairy products. The company partners with a network of family farms across the United States to produce eggs, butter and related items under a certified humane, pasture-centric farming model. Vital Farms’ supply chain emphasizes animal welfare, environmental stewardship and transparent sourcing, appealing to consumers seeking ethically produced, high-quality ingredients.

Founded in 2007 and headquartered in Austin, Texas, Vital Farms began by marketing pasture-raised eggs to health- and ethically minded shoppers.