Vital Farms, Inc. (NASDAQ:VITL) Given Average Recommendation of “Hold” by Brokerages

Shares of Vital Farms, Inc. (NASDAQ:VITL) have earned an average recommendation of “Hold” from the fifteen research firms that are presently covering the stock, Marketbeat.com reports. One analyst has rated the stock with a sell recommendation, nine have given a hold recommendation and five have assigned a buy recommendation to the company. The average twelve-month price objective among brokerages that have issued a report on the stock in the last year is $27.3333.

A number of analysts have issued reports on the company. Craig Hallum lowered Vital Farms from a “buy” rating to a “hold” rating and set a $10.00 target price on the stock. in a report on Friday, May 8th. DA Davidson reissued a “neutral” rating and set a $16.00 price objective (down from $47.00) on shares of Vital Farms in a report on Monday, May 4th. William Blair reaffirmed a “market perform” rating on shares of Vital Farms in a research note on Friday, May 8th. Weiss Ratings lowered Vital Farms from a “hold (c)” rating to a “hold (c-)” rating in a research note on Wednesday, April 29th. Finally, Zacks Research cut shares of Vital Farms from a “hold” rating to a “strong sell” rating in a research note on Monday, March 2nd.

Trending Headlines about Vital Farms

Here are the key news stories impacting Vital Farms this week:

• Positive Sentiment: Director Glenda Flanagan, director Kofi Owusu Amoo-Gottfried, and other insiders bought shares around the $8.33-$8.92 range, which can signal confidence that Vital Farms is undervalued. Article: Vital Farms insider buying
• Neutral Sentiment: Analysts remain cautious overall, with the stock carrying a consensus “Hold” rating and several recent target cuts, suggesting Wall Street sees limited near-term upside despite the company’s strong revenue growth. Article: Vital Farms rides the pasture-raised egg trend
• Negative Sentiment: Multiple law firms are promoting a class-action lawsuit against Vital Farms tied to alleged disclosure issues during the May 8, 2025 to Feb. 26, 2026 period, and the approaching May 26 lead-plaintiff deadline is keeping legal risk in focus. Article: Investor alert on Vital Farms class action

Vital Farms Stock Performance

Shares of NASDAQ VITL opened at $9.24 on Friday. The company has a debt-to-equity ratio of 0.01, a quick ratio of 1.00 and a current ratio of 1.77. The firm has a market cap of $395.93 million, a price-to-earnings ratio of 8.88 and a beta of 1.20. The business’s 50-day simple moving average is $12.56 and its 200-day simple moving average is $23.53. Vital Farms has a 52 week low of $7.95 and a 52 week high of $53.13.

Vital Farms (NASDAQ:VITL) last issued its quarterly earnings data on Thursday, May 7th. The company reported ($0.03) EPS for the quarter, missing analysts’ consensus estimates of $0.09 by ($0.12). The company had revenue of $187.16 million for the quarter, compared to analyst estimates of $182.40 million. Vital Farms had a net margin of 6.10% and a return on equity of 14.47%. The business’s revenue was up 15.4% on a year-over-year basis. During the same period in the prior year, the company posted $0.37 EPS. As a group, equities research analysts expect that Vital Farms will post -0.45 earnings per share for the current fiscal year.

Insider Buying and Selling at Vital Farms

In other news, insider Joseph Michael Holland purchased 12,484 shares of the business’s stock in a transaction dated Thursday, May 14th. The shares were acquired at an average price of $8.00 per share, with a total value of $99,872.00. Following the completion of the purchase, the insider directly owned 38,150 shares of the company’s stock, valued at $305,200. The trade was a 48.64% increase in their position. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is available at the SEC website. Also, major shareholder Matthew Ohayer sold 20,000 shares of the company’s stock in a transaction on Monday, March 2nd. The shares were sold at an average price of $20.33, for a total value of $406,600.00. Following the transaction, the insider directly owned 6,321,190 shares in the company, valued at $128,509,792.70. This trade represents a 0.32% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Insiders have acquired a total of 43,700 shares of company stock valued at $413,114 over the last ninety days. Company insiders own 21.30% of the company’s stock.

Institutional Investors Weigh In On Vital Farms

Several large investors have recently modified their holdings of VITL. Triumph Capital Management bought a new stake in shares of Vital Farms in the fourth quarter worth about $25,000. Quarry LP bought a new position in shares of Vital Farms during the fourth quarter worth about $27,000. Global Retirement Partners LLC grew its holdings in shares of Vital Farms by 4,382.6% during the fourth quarter. Global Retirement Partners LLC now owns 1,031 shares of the company’s stock worth $33,000 after buying an additional 1,008 shares in the last quarter. PNC Financial Services Group Inc. grew its holdings in shares of Vital Farms by 225.6% during the fourth quarter. PNC Financial Services Group Inc. now owns 1,452 shares of the company’s stock worth $46,000 after buying an additional 1,006 shares in the last quarter. Finally, Caitong International Asset Management Co. Ltd bought a new position in shares of Vital Farms during the third quarter worth about $55,000. 98.59% of the stock is currently owned by institutional investors.

Vital Farms Company Profile

Vital Farms, traded on the NASDAQ under the symbol VITL, is a U.S.-based food company specializing in pasture-raised egg and dairy products. The company partners with a network of family farms across the United States to produce eggs, butter and related items under a certified humane, pasture-centric farming model. Vital Farms’ supply chain emphasizes animal welfare, environmental stewardship and transparent sourcing, appealing to consumers seeking ethically produced, high-quality ingredients.

Founded in 2007 and headquartered in Austin, Texas, Vital Farms began by marketing pasture-raised eggs to health- and ethically minded shoppers.