Vanguard Group Inc. Has $1.41 Billion Stock Holdings in Roku, Inc. $ROKU

Vanguard Group Inc. decreased its holdings in shares of Roku, Inc. (NASDAQ:ROKU) by 0.1% during the 4th quarter, according to the company in its most recent filing with the Securities and Exchange Commission (SEC). The institutional investor owned 12,987,786 shares of the company’s stock after selling 10,888 shares during the period. Vanguard Group Inc. owned 8.79% of Roku worth $1,409,045,000 at the end of the most recent reporting period.

Several other large investors have also added to or reduced their stakes in ROKU. Blue Trust Inc. boosted its holdings in shares of Roku by 680.0% during the 4th quarter. Blue Trust Inc. now owns 234 shares of the company’s stock worth $25,000 after buying an additional 204 shares in the last quarter. Aventura Private Wealth LLC bought a new stake in shares of Roku in the 4th quarter valued at $26,000. Westfuller Advisors LLC bought a new stake in Roku in the third quarter valued at $30,000. WPG Advisers LLC acquired a new stake in Roku in the fourth quarter valued at approximately $31,000. Finally, Root Financial Partners LLC bought a new stake in shares of Roku during the third quarter valued at approximately $33,000. Institutional investors and hedge funds own 86.30% of the company’s stock.

Roku Stock Performance

Roku stock opened at $116.56 on Friday. Roku, Inc. has a fifty-two week low of $58.55 and a fifty-two week high of $120.00. The firm’s 50-day simple moving average is $100.40 and its 200 day simple moving average is $100.78. The stock has a market cap of $17.18 billion, a PE ratio of 204.49 and a beta of 2.00.

Roku (NASDAQ:ROKU) last posted its quarterly earnings data on Thursday, April 30th. The company reported $0.57 EPS for the quarter, beating the consensus estimate of $0.34 by $0.23. Roku had a net margin of 1.87% and a return on equity of 3.40%. The firm had revenue of $1.25 billion during the quarter, compared to analyst estimates of $1.20 billion. During the same quarter last year, the business posted ($0.19) EPS. The company’s revenue for the quarter was up 22.4% on a year-over-year basis. As a group, analysts predict that Roku, Inc. will post 2.1 EPS for the current fiscal year.

Analysts Set New Price Targets

A number of equities analysts have recently weighed in on ROKU shares. Evercore reaffirmed an “outperform” rating and set a $150.00 target price on shares of Roku in a research report on Friday, February 13th. KeyCorp upped their price objective on shares of Roku from $130.00 to $140.00 and gave the stock an “overweight” rating in a report on Friday, April 24th. Wells Fargo & Company lifted their price objective on shares of Roku from $116.00 to $137.00 and gave the company an “overweight” rating in a report on Friday, February 13th. Jefferies Financial Group boosted their target price on shares of Roku from $135.00 to $140.00 and gave the stock a “buy” rating in a research report on Monday, April 13th. Finally, Rosenblatt Securities upped their target price on shares of Roku from $118.00 to $150.00 and gave the stock a “buy” rating in a report on Friday. Twenty-one analysts have rated the stock with a Buy rating and five have issued a Hold rating to the company. According to data from MarketBeat, the stock presently has a consensus rating of “Moderate Buy” and a consensus target price of $132.67.

Insider Activity at Roku

In other Roku news, Director Neil D. Hunt sold 2,000 shares of the company’s stock in a transaction on Wednesday, April 1st. The stock was sold at an average price of $95.54, for a total value of $191,080.00. Following the completion of the transaction, the director owned 7,782 shares in the company, valued at $743,492.28. This represents a 20.45% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Anthony J. Wood sold 25,000 shares of the firm’s stock in a transaction on Thursday, April 16th. The shares were sold at an average price of $110.19, for a total value of $2,754,750.00. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders sold a total of 632,182 shares of company stock valued at $67,058,733 in the last ninety days. Insiders own 13.98% of the company’s stock.

More Roku News

Here are the key news stories impacting Roku this week:

• Positive Sentiment: Roku beat Q1 estimates and signaled stronger outlook — reported $0.57 EPS vs. $0.34 expected and $1.25B revenue; management raised its platform revenue guidance, which traders viewed as confirmation of ad demand recovering. Roku Stock Surges After Earnings. Why It’s a Streaming Wars Winner.
• Positive Sentiment: Company raised its annual platform revenue forecast and cited continued advertiser spending — the guidance lift is a main driver behind the intraday rally. Roku raises annual platform revenue forecast, shares climb
• Positive Sentiment: Platform momentum: Roku disclosed platform revenue of roughly $1.13B and ad revenue of $612.7M (ad revenue up ~27%), and said it surpassed 100M streaming households — stronger monetization and scale underpin margin and cash-flow improvement. Roku Posts Strong Q1 Results Powered By Advertising And Subscriptions Gains
• Positive Sentiment: Howdy (Roku’s $2.99 service) has reached ~1M subscribers — a data point showing early traction for low-price, low-friction subscriptions that can diversify recurring revenue. Roku’s $3 streaming service, Howdy, reaches 1M subs, per recent report
• Neutral Sentiment: Analyst/coverage pieces highlight improving free cash flow as the Roku Platform scales — useful context but reflects longer-term thesis rather than an immediate catalyst. Roku: Undeniable Cash Flow Growth As Roku Platform Scales
• Neutral Sentiment: Full Q1 earnings call transcript is available for detail on ad cadence, content deals and margin drivers — worth reviewing for guidance color and advertiser commentary. Roku, Inc. (ROKU) Q1 2026 Earnings Call Transcript
• Neutral Sentiment: Content and distribution deals continue — e.g., CW next?day streaming and WWE NXT landing on The Roku Channel — these support engagement but are incremental to near-term monetization. The CW Network Sets Partnership With the Roku Channel for Next-Day Streaming of CW Entertainment Programming
• Negative Sentiment: Valuation and volatility remain risks — ROKU trades at a high P/E and has a beta ~2.0, so upside from beats can be amplified but so can downside if guidance or ad trends disappoint. ROKU stock profile and valuation metrics

About Roku

Roku, Inc (NASDAQ: ROKU) is a technology company that develops and operates a proprietary streaming platform designed to deliver entertainment content to consumers via internet-connected devices and smart televisions. Since its inception in 2002 in California, Roku has focused on simplifying access to streaming services for viewers worldwide. The company’s platform enables users to discover, access and manage a wide array of over-the-top content from major streaming services, free ad-supported channels and niche providers.

At the core of Roku’s product lineup are a range of streaming players and sticks, which connect to televisions via HDMI and deliver the Roku OS experience.