Urban Outfitters (NASDAQ:URBN) CEO Sells $872,773.94 in Stock

Urban Outfitters, Inc. (NASDAQ:URBN) CEO Richard Hayne sold 10,667 shares of Urban Outfitters stock in a transaction on Friday, January 9th. The stock was sold at an average price of $81.82, for a total value of $872,773.94. Following the transaction, the chief executive officer directly owned 17,697,262 shares of the company’s stock, valued at approximately $1,447,989,976.84. This represents a 0.06% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the SEC, which is available through this hyperlink.

Urban Outfitters Price Performance

URBN traded up $1.64 during trading on Tuesday, reaching $73.16. 2,203,426 shares of the stock were exchanged, compared to its average volume of 2,351,353. The company has a market capitalization of $6.56 billion, a price-to-earnings ratio of 13.80, a P/E/G ratio of 1.23 and a beta of 1.23. Urban Outfitters, Inc. has a 1 year low of $41.89 and a 1 year high of $84.35. The business’s 50 day moving average price is $73.27 and its two-hundred day moving average price is $72.50.

Urban Outfitters (NASDAQ:URBN) last released its quarterly earnings results on Wednesday, December 10th. The apparel retailer reported $1.28 earnings per share (EPS) for the quarter. Urban Outfitters had a return on equity of 18.33% and a net margin of 8.15%.The business had revenue of $1.53 billion during the quarter. On average, analysts anticipate that Urban Outfitters, Inc. will post 3.91 EPS for the current year.

Institutional Investors Weigh In On Urban Outfitters

A number of institutional investors have recently bought and sold shares of URBN. MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd. raised its stake in Urban Outfitters by 4.6% during the first quarter. MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd. now owns 37,728 shares of the apparel retailer’s stock worth $1,977,000 after purchasing an additional 1,653 shares during the period. UBS AM A Distinct Business Unit of UBS Asset Management Americas LLC increased its holdings in shares of Urban Outfitters by 10.5% during the 1st quarter. UBS AM A Distinct Business Unit of UBS Asset Management Americas LLC now owns 142,668 shares of the apparel retailer’s stock worth $7,476,000 after buying an additional 13,554 shares during the last quarter. Strs Ohio purchased a new position in shares of Urban Outfitters in the 1st quarter worth $461,000. Voya Investment Management LLC boosted its holdings in Urban Outfitters by 33.9% in the first quarter. Voya Investment Management LLC now owns 60,216 shares of the apparel retailer’s stock valued at $3,155,000 after acquiring an additional 15,252 shares during the last quarter. Finally, Canandaigua National Bank & Trust Co. purchased a new stake in Urban Outfitters during the second quarter valued at about $254,000. 77.61% of the stock is currently owned by hedge funds and other institutional investors.

Key Stories Impacting Urban Outfitters

Here are the key news stories impacting Urban Outfitters this week:

• Positive Sentiment: Company reported record holiday-period and multi-month net sales growth (9% for the two months ended Dec. 31, 2025; 11% YTD), strong subscription growth and retail comps, plus 58 net store openings—fundamentals investors view as growth drivers. URBN Reports Record Holiday Sales
• Positive Sentiment: Analysts reiterated bullish views: Telsey Advisory Group kept an “Outperform” with a $98 target and Bank of America reiterated a Buy with a $93 target—these calls provide upside thesis and likely supported buying interest. Benzinga analyst note
• Neutral Sentiment: Citi maintained a Hold rating, noting operational momentum but margin headwinds — a balanced take that tempers enthusiasm but doesn’t push consensus to a sell. Citi hold commentary
• Negative Sentiment: Despite the sales beat on a headline basis, headlines noted the results “failed to meet expectations” and the stock plunged intraday earlier (reported as a ~12% drop), signaling investor concern about margins, guidance or an earnings warning. That earlier selloff remains a near-term risk. URBN Stock Falls 12%
• Negative Sentiment: Significant insider selling continues (Co?President and CEO have recently sold shares), which some investors interpret as management liquidity-taking and could weigh on sentiment if frequent. Insider sells Co-President sale CEO sale

Wall Street Analyst Weigh In

Several research firms have recently commented on URBN. JPMorgan Chase & Co. increased their price target on shares of Urban Outfitters from $89.00 to $96.00 and gave the company an “overweight” rating in a research report on Wednesday, November 26th. Barclays upped their target price on Urban Outfitters from $89.00 to $98.00 and gave the company an “overweight” rating in a research note on Wednesday, November 26th. Wall Street Zen raised Urban Outfitters from a “hold” rating to a “buy” rating in a research report on Tuesday, January 6th. Weiss Ratings reissued a “buy (b)” rating on shares of Urban Outfitters in a report on Monday, December 29th. Finally, Telsey Advisory Group restated an “outperform” rating and issued a $98.00 price objective on shares of Urban Outfitters in a research report on Tuesday. One investment analyst has rated the stock with a Strong Buy rating, eight have issued a Buy rating, eight have issued a Hold rating and one has issued a Sell rating to the company’s stock. Based on data from MarketBeat, the company has an average rating of “Moderate Buy” and a consensus price target of $86.50.

About Urban Outfitters

Urban Outfitters, Inc is a global lifestyle retailer headquartered in Philadelphia, Pennsylvania. Established in 1970 by Richard Hayne, Scott Belair and Judy Wicks, the company began as a single store catering to college students in the city’s historic Old City neighborhood. Over the decades, Urban Outfitters has expanded its reach and diversified its portfolio to include multiple retail concepts addressing distinct customer segments.

The company operates through several well-known brands, each offering a curated selection of apparel, footwear, accessories and home goods.