Ulta Beauty (NASDAQ:ULTA) Price Target Raised to $700.00

Ulta Beauty (NASDAQ:ULTA) had its price target lifted by Argus from $650.00 to $700.00 in a research note published on Friday, Marketbeat.com reports. Argus currently has a buy rating on the specialty retailer’s stock.

A number of other research firms also recently weighed in on ULTA. Zacks Research upgraded Ulta Beauty from a “hold” rating to a “strong-buy” rating in a research report on Tuesday, December 30th. TD Cowen raised Ulta Beauty from a “hold” rating to a “buy” rating and raised their price objective for the company from $600.00 to $725.00 in a report on Monday, December 8th. Cowen upgraded Ulta Beauty from a “hold” rating to a “buy” rating in a research report on Monday, December 8th. Evercore ISI increased their price target on shares of Ulta Beauty from $640.00 to $660.00 and gave the company an “outperform” rating in a research report on Friday, December 5th. Finally, Oppenheimer set a $675.00 price objective on shares of Ulta Beauty in a report on Wednesday, December 10th. One analyst has rated the stock with a Strong Buy rating, sixteen have issued a Buy rating, ten have assigned a Hold rating and one has given a Sell rating to the company’s stock. According to data from MarketBeat, the company currently has an average rating of “Moderate Buy” and a consensus target price of $581.92.

Ulta Beauty Stock Up 2.5%

Ulta Beauty stock opened at $620.04 on Friday. The stock has a market cap of $27.50 billion, a price-to-earnings ratio of 23.77, a PEG ratio of 3.27 and a beta of 0.85. The business has a 50-day simple moving average of $555.51 and a 200 day simple moving average of $528.45. Ulta Beauty has a 52 week low of $309.01 and a 52 week high of $622.27.

Ulta Beauty (NASDAQ:ULTA) last issued its quarterly earnings results on Thursday, December 4th. The specialty retailer reported $5.14 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $4.61 by $0.53. The firm had revenue of $2.86 billion during the quarter, compared to the consensus estimate of $2.70 billion. Ulta Beauty had a return on equity of 46.33% and a net margin of 9.93%.The company’s revenue for the quarter was up 12.9% on a year-over-year basis. During the same quarter last year, the company posted $5.14 EPS. Ulta Beauty has set its FY 2025 guidance at 25.200-25.500 EPS. On average, research analysts anticipate that Ulta Beauty will post 23.96 earnings per share for the current year.

Hedge Funds Weigh In On Ulta Beauty

A number of hedge funds have recently modified their holdings of ULTA. State of Wyoming grew its stake in shares of Ulta Beauty by 10.5% in the third quarter. State of Wyoming now owns 211 shares of the specialty retailer’s stock worth $115,000 after purchasing an additional 20 shares during the last quarter. Quadrant Capital Group LLC grew its position in shares of Ulta Beauty by 1.8% in the 2nd quarter. Quadrant Capital Group LLC now owns 1,165 shares of the specialty retailer’s stock worth $545,000 after buying an additional 21 shares during the last quarter. Level Four Advisory Services LLC increased its stake in shares of Ulta Beauty by 4.8% during the third quarter. Level Four Advisory Services LLC now owns 459 shares of the specialty retailer’s stock valued at $251,000 after buying an additional 21 shares during the period. Hardy Reed LLC raised its holdings in shares of Ulta Beauty by 3.0% during the third quarter. Hardy Reed LLC now owns 767 shares of the specialty retailer’s stock valued at $419,000 after acquiring an additional 22 shares in the last quarter. Finally, Stratos Wealth Partners LTD. lifted its stake in Ulta Beauty by 3.9% in the third quarter. Stratos Wealth Partners LTD. now owns 587 shares of the specialty retailer’s stock worth $321,000 after acquiring an additional 22 shares during the period. Hedge funds and other institutional investors own 90.39% of the company’s stock.

Key Headlines Impacting Ulta Beauty

Here are the key news stories impacting Ulta Beauty this week:

• Positive Sentiment: Argus raised its price target to $700 from $650 and kept a “buy” rating, signaling roughly double?digit upside versus recent levels and giving momentum to buying interest. Argus price target article
• Positive Sentiment: Zacks upgraded ULTA from “hold” to “strong?buy,” adding another buy?side endorsement that supports further upside as investors reweight the stock. Zacks upgrade
• Positive Sentiment: Market reaction pushed ULTA to an all?time intraday high, reflecting strong demand and reinforcing momentum investors often chase after analyst upgrades and positive guidance. All?time high report
• Neutral Sentiment: Coverage roundup and analyst notes (e.g., Benzinga’s compilation of 10 forecasts) are amplifying attention and short?term volatility expectations but include mixed price targets — headline stimulus rather than new fundamental change. Analyst roundup
• Neutral Sentiment: Ulta Beauty World tickets going live (makeup convention in Florida) is a brand/engagement positive that could modestly boost sales and loyalty but is unlikely to move near?term EPS materially. Event ticketing article
• Neutral Sentiment: Recent commentary and retrospectives (e.g., Yahoo analysis of 2025 gains) are prompting investors to reassess positioning into 2026 — supportive background but more thematic than a fresh catalyst. Yahoo analysis

Ulta Beauty Company Profile

Ulta Beauty, Inc (NASDAQ: ULTA) is a U.S.-based specialty retailer and beauty services provider focused on cosmetics, fragrance, skin care, hair care, bath and body, and beauty tools. The company operates a dual-format business that combines brick-and-mortar retail stores with an e-commerce platform, offering a broad assortment of national, prestige and mass-market brands alongside its own private-label products. In many locations Ulta also provides full-service salon treatments, positioning the company as a one-stop destination for product discovery and in-store services.

The retailer’s product mix spans color cosmetics, haircare and styling products, skin and body care, fragrance, and accessories, catering to a wide range of consumer preferences and price points.