Ulta Beauty (NASDAQ:ULTA) Given New $650.00 Price Target at Bank of America

Ulta Beauty (NASDAQ:ULTA) had its target price cut by analysts at Bank of America from $685.00 to $650.00 in a note issued to investors on Friday,Benzinga reports. The brokerage presently has a “buy” rating on the specialty retailer’s stock. Bank of America‘s price target would indicate a potential upside of 20.35% from the company’s current price.

Several other research firms have also issued reports on ULTA. Barclays reissued an “overweight” rating and set a $645.00 price target on shares of Ulta Beauty in a research report on Friday. Wells Fargo & Company lowered their price objective on shares of Ulta Beauty from $475.00 to $450.00 and set an “underweight” rating for the company in a research report on Wednesday, June 3rd. Evercore set a $635.00 target price on Ulta Beauty in a research note on Wednesday, June 3rd. The Goldman Sachs Group restated a “buy” rating and set a $667.00 price objective (up from $648.00) on shares of Ulta Beauty in a research report on Friday. Finally, Robert W. Baird lowered their price target on shares of Ulta Beauty from $730.00 to $700.00 and set an “outperform” rating for the company in a research report on Wednesday, June 3rd. One investment analyst has rated the stock with a Strong Buy rating, nineteen have assigned a Buy rating, six have given a Hold rating and one has assigned a Sell rating to the company. According to MarketBeat, the stock has an average rating of “Moderate Buy” and a consensus price target of $628.59.

Ulta Beauty Price Performance

Shares of ULTA stock opened at $540.10 on Friday. The firm has a market cap of $23.22 billion, a P/E ratio of 20.25, a P/E/G ratio of 1.69 and a beta of 0.87. The firm has a fifty day moving average of $496.33 and a two-hundred day moving average of $534.86. Ulta Beauty has a 1-year low of $443.60 and a 1-year high of $714.97.

Ulta Beauty (NASDAQ:ULTA) last posted its quarterly earnings results on Thursday, August 27th. The specialty retailer reported $6.55 EPS for the quarter, topping analysts’ consensus estimates of $6.20 by $0.35. The business had revenue of $3.04 billion during the quarter, compared to the consensus estimate of $2.99 billion. Ulta Beauty had a return on equity of 44.77% and a net margin of 9.36%.The company’s revenue for the quarter was up 8.9% compared to the same quarter last year. During the same period last year, the firm earned $5.78 earnings per share. Ulta Beauty has set its FY 2026 guidance at 28.700-29.000 EPS. On average, sell-side analysts expect that Ulta Beauty will post 28.77 EPS for the current year.

Insiders Place Their Bets

In other Ulta Beauty news, Director George R. Mrkonic, Jr. sold 383 shares of the business’s stock in a transaction dated Monday, June 15th. The stock was sold at an average price of $475.84, for a total transaction of $182,246.72. Following the sale, the director owned 2,404 shares in the company, valued at approximately $1,143,919.36. The trade was a 13.74% decrease in their position. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is accessible through this hyperlink. Corporate insiders own 0.20% of the company’s stock.

Institutional Trading of Ulta Beauty

Several hedge funds and other institutional investors have recently modified their holdings of ULTA. Amundi lifted its stake in Ulta Beauty by 14.3% in the 2nd quarter. Amundi now owns 544,686 shares of the specialty retailer’s stock worth $245,642,000 after acquiring an additional 68,205 shares in the last quarter. Wellington Grp LLC grew its stake in Ulta Beauty by 60.9% during the 2nd quarter. Wellington Grp LLC now owns 1,635 shares of the specialty retailer’s stock valued at $737,000 after acquiring an additional 619 shares in the last quarter. VIRGINIA RETIREMENT SYSTEMS ET Al purchased a new position in Ulta Beauty during the 2nd quarter valued at about $33,021,000. California State Teachers Retirement System increased its holdings in shares of Ulta Beauty by 43,592.1% in the 2nd quarter. California State Teachers Retirement System now owns 29,433,210 shares of the specialty retailer’s stock valued at $13,273,789,000 after purchasing an additional 29,365,845 shares during the period. Finally, Ameritas Advisory Services LLC acquired a new position in shares of Ulta Beauty in the 2nd quarter valued at about $511,000. Institutional investors and hedge funds own 90.39% of the company’s stock.

Ulta Beauty News Summary

Here are the key news stories impacting Ulta Beauty this week:

• Positive Sentiment: Quarterly results exceeded expectations. Ulta reported adjusted earnings of $6.55 per share, above the roughly $6.18–$6.21 consensus, while revenue rose 8.9% year over year to approximately $3.0 billion, also topping estimates. EPS increased 13.3% from $5.78 a year earlier. Ulta Beauty raises annual forecast after quarterly profit beats estimates
• Positive Sentiment: Full-year guidance was raised. Management now expects fiscal 2026 EPS of $28.70–$29.00, up from $28.36–$28.80, and revenue of $13.2–$13.3 billion. The increased outlook reflects continued beauty demand, marketing and product investments, and growth initiatives including international expansion. Ulta Beauty Raises Forecast as Sales Grow
• Neutral Sentiment: Underlying sales growth was solid but not explosive. Comparable sales increased 3.8%, driven primarily by a higher average ticket, while transaction growth was roughly flat. This suggests customers are spending more per visit, but traffic and purchasing frequency remain areas investors may monitor.
• Neutral Sentiment: Analyst sentiment remains broadly favorable, with Ulta carrying an average “Moderate Buy” rating and a reported median price target of $635. However, the wide range of targets indicates uncertainty about the retailer’s growth trajectory and valuation. Ulta Beauty Given Average Rating of Moderate Buy
• Negative Sentiment: Competition and consumer fatigue remain concerns. Management highlighted intensifying competition, while Target is expanding its own prestige beauty offering after its relationship with Ulta ended. Investors may worry that promotional pressure or weaker discretionary spending could limit future comparable-sales and margin gains. Ulta Beauty continues to outperform despite signs of consumer fatigue
• Negative Sentiment: The post-earnings reaction indicates that strong headline results and raised guidance were already anticipated, leaving limited room for upside surprises. Profit-taking and concerns about demand quality likely outweighed the earnings beat in the near term. Ulta Beauty Shares Slide Despite Strong Q2 Earnings Beat and Raised Guidance

Ulta Beauty Company Profile

Ulta Beauty, Inc (NASDAQ: ULTA) is a U.S.-based specialty retailer and beauty services provider focused on cosmetics, fragrance, skin care, hair care, bath and body, and beauty tools. The company operates a dual-format business that combines brick-and-mortar retail stores with an e-commerce platform, offering a broad assortment of national, prestige and mass-market brands alongside its own private-label products. In many locations Ulta also provides full-service salon treatments, positioning the company as a one-stop destination for product discovery and in-store services.

The retailer’s product mix spans color cosmetics, haircare and styling products, skin and body care, fragrance, and accessories, catering to a wide range of consumer preferences and price points.