UBS Group AG Has $70.21 Million Stock Holdings in Sony Corporation $SONY

UBS Group AG raised its holdings in Sony Corporation (NYSE:SONY) by 165.4% during the fourth quarter, according to the company in its most recent 13F filing with the SEC. The institutional investor owned 2,742,402 shares of the company’s stock after purchasing an additional 1,709,003 shares during the quarter. UBS Group AG’s holdings in Sony were worth $70,205,000 as of its most recent SEC filing.

A number of other large investors have also recently modified their holdings of SONY. Brighton Jones LLC boosted its holdings in shares of Sony by 422.0% in the 4th quarter. Brighton Jones LLC now owns 19,908 shares of the company’s stock valued at $421,000 after purchasing an additional 16,094 shares in the last quarter. AQR Capital Management LLC boosted its holdings in shares of Sony by 26.7% in the 1st quarter. AQR Capital Management LLC now owns 178,889 shares of the company’s stock valued at $4,542,000 after purchasing an additional 37,677 shares in the last quarter. Sivia Capital Partners LLC boosted its holdings in shares of Sony by 23.4% in the 2nd quarter. Sivia Capital Partners LLC now owns 22,013 shares of the company’s stock valued at $573,000 after purchasing an additional 4,172 shares in the last quarter. Russell Investments Group Ltd. boosted its holdings in shares of Sony by 24.6% in the 2nd quarter. Russell Investments Group Ltd. now owns 16,501 shares of the company’s stock valued at $430,000 after purchasing an additional 3,255 shares in the last quarter. Finally, Qube Research & Technologies Ltd acquired a new stake in shares of Sony in the 2nd quarter valued at $26,058,000. Institutional investors and hedge funds own 14.05% of the company’s stock.

Analysts Set New Price Targets

Several research firms recently weighed in on SONY. Sanford C. Bernstein reissued a “market perform” rating and set a $22.00 price objective (down from $30.00) on shares of Sony in a report on Tuesday, March 17th. Zacks Research downgraded Sony from a “strong-buy” rating to a “hold” rating in a report on Monday, January 12th. Finally, Weiss Ratings downgraded Sony from a “hold (c-)” rating to a “sell (d+)” rating in a report on Friday, February 20th. Three equities research analysts have rated the stock with a Buy rating, two have assigned a Hold rating and one has assigned a Sell rating to the stock. According to MarketBeat, the stock has a consensus rating of “Hold” and a consensus target price of $22.00.

More Sony News

Here are the key news stories impacting Sony this week:

• Positive Sentiment: Sony raised prices on refurbished PS5 Slim units by about $100, which could help margins on a high-volume console line and modestly boost near-term revenue per unit. PS5 price increase article
• Positive Sentiment: Leaked images show a new, very high?priced pair of Sony wireless headphones — signals Sony may push higher ASP premium audio hardware, which could lift profitability if demand holds. Headphone leaks article
• Positive Sentiment: Sony demonstrated an advanced autonomous/table?tennis robot with “superhuman” capabilities — reinforces Sony’s R&D and robotics credentials, useful for long?term tech positioning though not an immediate earnings driver. Robot demo article
• Neutral Sentiment: Consumer interest and brand visibility stories — lists and retrospectives (e.g., PlayStation controller rankings, reminders of brands/apps Sony owns) keep engagement high but have limited direct near?term financial impact. Controller ranking article
• Negative Sentiment: Sony approved a settlement of roughly $7.8–$7.85 million in a PlayStation Store class action that may generate PSN credits or refunds to eligible users — a modest cash/credit hit and negative headline risk around digital?store practices. Settlement article
• Negative Sentiment: Retail promotions for competing headphones (Bose QuietComfort widely discounted) and cheaper used pairs on Amazon highlight competitive pricing pressure in the headphones market that could limit Sony’s consumer audio margins. Bose discount article
• Negative Sentiment: Mixed studio news (e.g., coverage that Sony’s animated Venom film reduces MCU crossover hopes) could temper upside from Sony Pictures releases and associated licensing/box office expectations. Film prospects article

Sony Stock Performance

SONY stock opened at $19.66 on Tuesday. The stock has a 50-day moving average price of $21.09 and a 200-day moving average price of $24.36. Sony Corporation has a 1-year low of $19.63 and a 1-year high of $30.34. The company has a current ratio of 1.22, a quick ratio of 0.97 and a debt-to-equity ratio of 0.10. The firm has a market cap of $116.95 billion, a PE ratio of -98.29, a price-to-earnings-growth ratio of 6.60 and a beta of 0.92.

Sony Company Profile

Sony Group Corporation (NYSE: SONY) is a Japanese multinational conglomerate headquartered in Minato, Tokyo. Founded in 1946 by Masaru Ibuka and Akio Morita, Sony has grown from an electronics maker into a diversified global company with operations spanning consumer electronics, entertainment, gaming, semiconductors and financial services. The company’s shares trade in Japan and its American Depositary Receipts trade on the New York Stock Exchange under the ticker SONY.

Sony’s primary businesses include Electronics Products & Solutions, which covers televisions, audio equipment, digital cameras and professional broadcast systems; Game & Network Services, anchored by the PlayStation platform, consoles, software and online services; Music and Pictures, through Sony Music Entertainment and Sony Pictures Entertainment, producing, distributing and licensing recorded music, film and television content; Imaging & Sensing Solutions, which develops CMOS image sensors and other semiconductor components; and Financial Services, offering life insurance, banking and other financial products in Japan.