Trust Co. of Vermont Grows Holdings in Amazon.com, Inc. $AMZN

Trust Co. of Vermont increased its holdings in Amazon.com, Inc. (NASDAQ:AMZN) by 0.9% during the third quarter, according to the company in its most recent 13F filing with the Securities & Exchange Commission. The firm owned 318,116 shares of the e-commerce giant’s stock after purchasing an additional 2,740 shares during the quarter. Amazon.com accounts for 3.0% of Trust Co. of Vermont’s investment portfolio, making the stock its 4th biggest position. Trust Co. of Vermont’s holdings in Amazon.com were worth $69,849,000 as of its most recent SEC filing.

Other institutional investors have also added to or reduced their stakes in the company. Wilson Asset Management International PTY Ltd. purchased a new position in shares of Amazon.com in the second quarter valued at about $11,102,000. ARK Investment Management LLC raised its stake in Amazon.com by 8.3% during the 2nd quarter. ARK Investment Management LLC now owns 1,140,494 shares of the e-commerce giant’s stock valued at $250,213,000 after purchasing an additional 86,978 shares during the period. Buckhead Capital Management LLC raised its stake in Amazon.com by 16.1% during the 2nd quarter. Buckhead Capital Management LLC now owns 28,407 shares of the e-commerce giant’s stock valued at $6,232,000 after purchasing an additional 3,948 shares during the period. Flaharty Asset Management LLC lifted its holdings in Amazon.com by 87.7% in the 1st quarter. Flaharty Asset Management LLC now owns 5,088 shares of the e-commerce giant’s stock worth $968,000 after purchasing an additional 2,377 shares in the last quarter. Finally, Border to Coast Pensions Partnership Ltd boosted its stake in Amazon.com by 6.0% in the 2nd quarter. Border to Coast Pensions Partnership Ltd now owns 1,136,311 shares of the e-commerce giant’s stock worth $249,295,000 after purchasing an additional 63,924 shares during the period. 72.20% of the stock is currently owned by hedge funds and other institutional investors.

Amazon.com Trading Down 0.2%

Shares of AMZN stock opened at $232.07 on Tuesday. The company has a market cap of $2.48 trillion, a PE ratio of 32.78, a price-to-earnings-growth ratio of 1.60 and a beta of 1.37. Amazon.com, Inc. has a 1 year low of $161.38 and a 1 year high of $258.60. The stock’s 50 day simple moving average is $231.40 and its two-hundred day simple moving average is $226.40. The company has a debt-to-equity ratio of 0.14, a current ratio of 1.01 and a quick ratio of 0.80.

Amazon.com (NASDAQ:AMZN) last released its earnings results on Thursday, October 30th. The e-commerce giant reported $1.95 earnings per share for the quarter, beating the consensus estimate of $1.57 by $0.38. Amazon.com had a return on equity of 23.62% and a net margin of 11.06%.The firm had revenue of $180.17 billion for the quarter, compared to the consensus estimate of $177.53 billion. During the same quarter in the previous year, the company posted $1.43 EPS. The company’s revenue for the quarter was up 13.4% compared to the same quarter last year. Research analysts predict that Amazon.com, Inc. will post 6.31 earnings per share for the current year.

Key Headlines Impacting Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Analyst upgrades and bullish price-target revisions are piling up: MarketBeat lists AMZN among the “Most Upgraded” stocks of 2025, citing stronger AWS growth (~20%) and low?teens retail growth that underpin consensus upside (MarketBeat notes ~20–27% consensus upside). The 5 Most Upgraded Stocks from 2025: Double-Digit Upside in 2026
• Positive Sentiment: Multiple bullish pieces argue there’s meaningful upside into 2026 (one outlet says AMZN “could have nearly 50% upside”), reinforcing a buy-on-dips narrative that supports medium-term demand for the stock. Why Amazon stock could have nearly 50% upside in 2026
• Positive Sentiment: ETF and institutional positioning is still supportive: Benzinga notes 200+ ETFs continue to hold AMZN despite underperformance in 2025, which can limit forced outflows and leave the shares positioned for a rebound if growth momentum continues. Amazon Is Lagging In 2025, Yet 200+ ETFs Still Can’t Let It Go
• Neutral Sentiment: Longer-term technology positioning: Zacks highlights Amazon’s quantum and AI investments as strategic edges versus pure-play quantum firms — a potential long-term positive but not an immediate earnings catalyst. 2026 Big Tech Quantum Bets: IBM and Amazon’s Edge Over Pure-Plays?
• Negative Sentiment: Market scrutiny over hyperscaler AI spending: commentary (Zacks) questions whether Mag?7 hyperscalers—Amazon included—are spending too aggressively on AI, which could weigh on near?term margins and free cash flow if costs outpace monetization. Buy Stock in the Mag 7 Hyperscalers or Are They Spending Too Much?
• Negative Sentiment: Insider selling is heavy: QuiverQuant data shows extensive insider sales across senior executives recently — a sentiment/flow signal investors watch and that can amplify near?term downside pressure. Amazon Stock (AMZN) Opinions on AI Expansion and Holiday Sales
• Negative Sentiment: Logistics cost headwinds: MarketBeat’s “Christmas Stress Test” coverage highlights a diesel-price surge amid soft freight volumes — that mix raises shipping costs for retailers (including Amazon) and may compress Q1 2026 margins. A Christmas Stress Test: Why Diesel Pricing Stress Means Profits
• Neutral Sentiment: Minor operational change: Reuters reports Amazon dropped plans for drone delivery in Italy — a small program pullback that is unlikely to move core fundamentals but could be read as a near?term disappointment. Amazon halts plans for drone delivery in Italy

Insider Activity at Amazon.com

In other Amazon.com news, Director Jonathan Rubinstein sold 8,173 shares of the business’s stock in a transaction on Friday, October 31st. The shares were sold at an average price of $250.03, for a total transaction of $2,043,495.19. Following the transaction, the director owned 80,030 shares in the company, valued at $20,009,900.90. The trade was a 9.27% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the SEC, which is available at this link. Also, CEO Andrew R. Jassy sold 19,872 shares of the firm’s stock in a transaction dated Friday, November 21st. The stock was sold at an average price of $216.94, for a total transaction of $4,311,031.68. Following the completion of the sale, the chief executive officer owned 2,208,310 shares of the company’s stock, valued at $479,070,771.40. This trade represents a 0.89% decrease in their position. The SEC filing for this sale provides additional information. Insiders sold 82,234 shares of company stock valued at $19,076,767 over the last three months. Corporate insiders own 10.80% of the company’s stock.

Analysts Set New Price Targets

A number of brokerages have issued reports on AMZN. Arete Research increased their price objective on shares of Amazon.com from $248.00 to $253.00 and gave the company a “buy” rating in a report on Monday, October 27th. Raymond James Financial raised their price objective on Amazon.com from $230.00 to $275.00 and gave the company an “outperform” rating in a research report on Friday, October 31st. JPMorgan Chase & Co. reiterated a “buy” rating and issued a $305.00 target price on shares of Amazon.com in a research report on Friday, December 12th. HSBC increased their price target on Amazon.com from $260.00 to $285.00 and gave the company a “buy” rating in a research note on Friday, October 31st. Finally, Oppenheimer restated an “outperform” rating and set a $305.00 price target (up previously from $290.00) on shares of Amazon.com in a report on Monday, December 1st. Two analysts have rated the stock with a Strong Buy rating, fifty-six have given a Buy rating and three have given a Hold rating to the stock. According to MarketBeat, the company presently has an average rating of “Moderate Buy” and a consensus target price of $295.50.

About Amazon.com

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.