Trajan Wealth LLC Takes Position in Salesforce Inc. $CRM

Trajan Wealth LLC bought a new stake in Salesforce Inc. (NYSE:CRM) in the second quarter, according to the company in its most recent Form 13F filing with the SEC. The fund bought 92,844 shares of the CRM provider’s stock, valued at approximately $14,545,000.

A number of other institutional investors have also recently made changes to their positions in the stock. Van Hulzen Asset Management LLC purchased a new stake in Salesforce during the 2nd quarter valued at $335,000. Womack Financial LLC bought a new position in shares of Salesforce in the 2nd quarter worth approximately $230,000. Peak Asset Management LLC bought a new position in Salesforce in the second quarter worth $5,785,000. Fiduciary Financial Advisors purchased a new position in Salesforce during the 2nd quarter valued at about $135,000. Finally, Manning & Napier Advisors LLC bought a new stake in shares of Salesforce in the 2nd quarter worth approximately $26,000. Hedge funds and other institutional investors own 80.43% of the company’s stock.

Salesforce Price Performance

Shares of NYSE:CRM opened at $209.19 on Tuesday. The company has a debt-to-equity ratio of 1.15, a quick ratio of 0.79 and a current ratio of 0.79. The firm has a market cap of $171.32 billion, a price-to-earnings ratio of 24.21, a price-to-earnings-growth ratio of 1.13 and a beta of 1.16. The business has a 50-day simple moving average of $175.23 and a two-hundred day simple moving average of $181.44. Salesforce Inc. has a fifty-two week low of $146.32 and a fifty-two week high of $269.11.

Salesforce (NYSE:CRM) last announced its quarterly earnings results on Wednesday, May 27th. The CRM provider reported $3.88 EPS for the quarter, topping analysts’ consensus estimates of $3.13 by $0.75. Salesforce had a net margin of 18.73% and a return on equity of 18.72%. The firm had revenue of $11.13 billion during the quarter, compared to analyst estimates of $11.05 billion. During the same period in the previous year, the business posted $2.58 earnings per share. The business’s revenue for the quarter was up 13.3% on a year-over-year basis. Salesforce has set its FY 2027 guidance at 14.060-14.120 EPS and its Q2 2027 guidance at 3.250-3.270 EPS. On average, analysts expect that Salesforce Inc. will post 10.27 earnings per share for the current year.

Salesforce Announces Dividend

The business also recently announced a quarterly dividend, which was paid on Thursday, July 2nd. Shareholders of record on Thursday, June 11th were paid a dividend of $0.44 per share. The ex-dividend date was Thursday, June 11th. This represents a $1.76 dividend on an annualized basis and a yield of 0.8%. Salesforce’s payout ratio is currently 20.37%.

Analyst Upgrades and Downgrades

CRM has been the subject of several recent analyst reports. UBS Group lifted their price target on Salesforce from $185.00 to $210.00 and gave the stock a “neutral” rating in a research report on Wednesday, August 12th. Susquehanna started coverage on shares of Salesforce in a research note on Wednesday, July 1st. They set a “neutral” rating for the company. Sanford C. Bernstein decreased their target price on shares of Salesforce from $194.00 to $173.00 and set an “underperform” rating for the company in a report on Thursday, May 28th. Wall Street Zen cut shares of Salesforce from a “buy” rating to a “hold” rating in a report on Saturday, August 1st. Finally, DA Davidson reduced their price target on shares of Salesforce from $200.00 to $175.00 and set a “neutral” rating for the company in a research report on Thursday, May 28th. Two investment analysts have rated the stock with a Strong Buy rating, twenty-five have given a Buy rating, seventeen have given a Hold rating and three have given a Sell rating to the company’s stock. According to data from MarketBeat, Salesforce presently has an average rating of “Moderate Buy” and a consensus target price of $249.87.

Key Salesforce News

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: BTIG Research reaffirmed its Buy rating and set a $255 price target, implying substantial upside from recent trading levels. The bullish view reflects confidence in Salesforce’s AI opportunity and earnings outlook. Benzinga article
• Positive Sentiment: One analyst argues Salesforce remains undervalued, citing its AI-enabled growth potential, modest valuation and significant share repurchases. The company’s reported $27.5 billion buyback has reduced shares outstanding and could provide support for earnings per share and the stock. Salesforce Forcing Itself Higher Through Massive Buybacks And AI-Led Growth
• Positive Sentiment: Analysts expect AI cloud demand, acquisitions and disciplined spending to support second-quarter results, with revenue growth forecast at approximately 10.6%. Salesforce is also being discussed as a potential beneficiary of broader enterprise AI adoption. Salesforce Set to Report Q2 Earnings
• Neutral Sentiment: Salesforce has rallied toward the $210 area and is testing a resistance zone near its June high. A strong earnings reaction could determine whether the recent advance continues or stalls. Salesforce Stock Hits a Crucial Resistance Ahead of Earnings
• Negative Sentiment: The main risk is that Salesforce’s earnings report fails to demonstrate a meaningful sales-growth reacceleration. Analysts and investors remain cautious about slower software growth, elevated AI expectations and the possibility that the broader AI trade could weaken. Salesforce Earnings Due: Will Sales Growth Reacceleration Hold Up?

Salesforce Profile

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.