Traeger, Inc. (NYSE:COOK) Given Consensus Rating of “Hold” by Analysts

Shares of Traeger, Inc. (NYSE:COOK) have been given an average rating of “Hold” by the seven research firms that are currently covering the stock, MarketBeat Ratings reports. One investment analyst has rated the stock with a sell rating, five have assigned a hold rating and one has issued a buy rating on the company. The average 1-year price target among brokerages that have updated their coverage on the stock in the last year is $50.0833.

COOK has been the topic of a number of recent analyst reports. B. Riley Financial reaffirmed a “neutral” rating and set a $40.00 price target (up from $30.00) on shares of Traeger in a report on Tuesday. Piper Sandler reaffirmed a “neutral” rating and set a $38.00 price target on shares of Traeger in a report on Tuesday. Robert W. Baird set a $40.00 price target on shares of Traeger in a report on Tuesday. Zacks Research raised shares of Traeger from a “strong sell” rating to a “hold” rating in a report on Tuesday, February 3rd. Finally, Canaccord Genuity Group dropped their price target on shares of Traeger from $100.00 to $75.00 and set a “buy” rating on the stock in a report on Wednesday, March 25th.

Institutional Trading of Traeger

Large investors have recently added to or reduced their stakes in the business. JPMorgan Chase & Co. increased its holdings in Traeger by 9,116.3% during the third quarter. JPMorgan Chase & Co. now owns 2,368,133 shares of the company’s stock valued at $2,889,000 after buying an additional 2,342,438 shares during the last quarter. Artisan Partners Limited Partnership purchased a new stake in Traeger during the third quarter valued at approximately $1,220,000. Drive Wealth Management LLC increased its holdings in Traeger by 107.4% during the third quarter. Drive Wealth Management LLC now owns 472,150 shares of the company’s stock valued at $576,000 after buying an additional 244,493 shares during the last quarter. FreeGulliver LLC purchased a new stake in Traeger during the fourth quarter valued at approximately $248,000. Finally, Bridgeway Capital Management LLC increased its holdings in Traeger by 27.1% during the third quarter. Bridgeway Capital Management LLC now owns 866,761 shares of the company’s stock valued at $1,057,000 after buying an additional 185,014 shares during the last quarter. 46.84% of the stock is currently owned by institutional investors.

Traeger Stock Up 0.2%

NYSE:COOK opened at $41.42 on Wednesday. The firm has a 50-day simple moving average of $34.96 and a two-hundred day simple moving average of $43.23. The company has a debt-to-equity ratio of 2.34, a quick ratio of 1.45 and a current ratio of 2.68. The firm has a market cap of $114.74 million, a P/E ratio of -0.99 and a beta of 1.78. Traeger has a fifty-two week low of $20.91 and a fifty-two week high of $110.50.

Traeger (NYSE:COOK) last announced its quarterly earnings results on Monday, May 11th. The company reported $1.49 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of ($3.36) by $4.85. The firm had revenue of $94.07 million for the quarter, compared to the consensus estimate of $95.05 million. Traeger had a negative net margin of 21.84% and a negative return on equity of 13.18%. Analysts predict that Traeger will post -6.42 earnings per share for the current fiscal year.

Key Stories Impacting Traeger

Here are the key news stories impacting Traeger this week:

• Positive Sentiment: Traeger reported Q1 EPS of $1.49, far better than analysts expected, helping ease worries about near-term earnings performance. Traeger (COOK) Q1 Earnings Surpass Estimates
• Positive Sentiment: The company raised FY2026 adjusted EBITDA guidance to $57 million-$67 million, signaling improved profitability and cost control. Traeger raises FY2026 adjusted EBITDA guide to $57M-$67M while keeping revenue at $465M-$485M
• Neutral Sentiment: Traeger kept its FY2026 revenue outlook at $465 million-$485 million, which suggests management still expects sales to be challenged. Traeger raises FY2026 adjusted EBITDA guide to $57M-$67M while keeping revenue at $465M-$485M
• Neutral Sentiment: Telsey Advisory Group raised its price target on COOK to $45 from $43, but kept a “market perform” rating, indicating limited upside beyond the recent move. Benzinga / The Fly report on Telsey price target raise
• Negative Sentiment: Q1 revenue fell 34.3% year over year to $94.1 million, showing that demand remains soft despite the earnings beat. Traeger Announces First Quarter Fiscal 2026 Results

Traeger Company Profile

Traeger, trading on the NYSE under the ticker COOK, is a designer, manufacturer and marketer of wood pellet grills and outdoor cooking appliances. The company’s core product lineup features a range of hardwood-pellet grills that combine wood-fired flavor with digital temperature control. Beyond grills, Traeger offers a suite of accessories—such as grill covers, smoking woods, meat probes and recipe rubs—as well as outdoor kitchen solutions designed to serve both consumer and light-commercial segments.

Founded in 1985 by Joe Traeger, the brand pioneered the wood-pellet grilling category.