Trade Desk (NASDAQ:TTD) & Viewtran Group (OTCMKTS:VIEWF) Critical Comparison

Trade Desk (NASDAQ:TTD) and Viewtran Group (OTCMKTS:VIEWF) are both computer and technology companies, but which is the better stock? We will compare the two companies based on the strength of their profitability, analyst recommendations, dividends, institutional ownership, earnings, risk and valuation.

Profitability

This table compares Trade Desk and Viewtran Group’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Trade Desk	15.72%	16.00%	7.40%
Viewtran Group	N/A	N/A	N/A

Analyst Recommendations

This is a breakdown of current ratings for Trade Desk and Viewtran Group, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Trade Desk	3	12	21	0	2.50
Viewtran Group	0	0	0	0	0.00

Trade Desk currently has a consensus target price of $77.19, indicating a potential upside of 97.35%. Given Trade Desk’s stronger consensus rating and higher possible upside, equities analysts clearly believe Trade Desk is more favorable than Viewtran Group.

Valuation & Earnings

This table compares Trade Desk and Viewtran Group”s revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Trade Desk	$2.44 billion	7.74	$393.08 million	$0.87	44.96
Viewtran Group	N/A	N/A	N/A	N/A	N/A

Trade Desk has higher revenue and earnings than Viewtran Group.

Institutional & Insider Ownership

67.8% of Trade Desk shares are held by institutional investors. 10.0% of Trade Desk shares are held by company insiders. Comparatively, 29.2% of Viewtran Group shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Volatility and Risk

Trade Desk has a beta of 1.43, meaning that its share price is 43% more volatile than the S&P 500. Comparatively, Viewtran Group has a beta of -2.97, meaning that its share price is 397% less volatile than the S&P 500.

Summary

Trade Desk beats Viewtran Group on 9 of the 10 factors compared between the two stocks.

About Trade Desk

The Trade Desk, Inc. operates as a technology company in the United States and internationally. The company offers a self-service cloud-based platform that allows buyers to plan, manage, optimize, and measure data-driven digital advertising campaigns across various ad formats and channels, including video, display, audio, digital-out-of-home, native, and social on various devices, such as computers, mobile devices, televisions, and streaming devices. It provides data and other value-added services. The company serves advertising agencies, brands, and other service providers for advertisers. The Trade Desk, Inc. was incorporated in 2009 and is headquartered in Ventura, California.

About Viewtran Group

Viewtran Group, Inc. provides supply chain financial services and enterprise solutions for the technology industry in China. It offers software development and technical deployment services; and hardware, software, and technical services. The company was formerly known as Cogo Group, Inc. and changed its name to Viewtran Group, Inc. in November 2013. Viewtran Group, Inc. is based in Shenzhen, China.