TLW Wealth Management LLC Trims Stock Holdings in Alphabet Inc. $GOOG

TLW Wealth Management LLC cut its position in shares of Alphabet Inc. (NASDAQ:GOOG) by 3.2% in the 3rd quarter, according to the company in its most recent Form 13F filing with the Securities & Exchange Commission. The firm owned 91,068 shares of the information services provider’s stock after selling 2,970 shares during the quarter. Alphabet comprises about 12.7% of TLW Wealth Management LLC’s holdings, making the stock its largest position. TLW Wealth Management LLC’s holdings in Alphabet were worth $22,180,000 at the end of the most recent reporting period.

A number of other hedge funds have also bought and sold shares of GOOG. Harbour Trust & Investment Management Co raised its position in shares of Alphabet by 0.3% in the 3rd quarter. Harbour Trust & Investment Management Co now owns 160,627 shares of the information services provider’s stock worth $39,121,000 after acquiring an additional 498 shares in the last quarter. Darrow Company Inc. increased its holdings in Alphabet by 5.2% in the third quarter. Darrow Company Inc. now owns 1,705 shares of the information services provider’s stock worth $431,000 after purchasing an additional 85 shares in the last quarter. Wright Investors Service Inc. increased its holdings in Alphabet by 2.1% in the third quarter. Wright Investors Service Inc. now owns 21,011 shares of the information services provider’s stock worth $5,117,000 after purchasing an additional 437 shares in the last quarter. Franchise Capital Ltd acquired a new position in Alphabet in the third quarter valued at approximately $6,454,000. Finally, Fjarde AP Fonden Fourth Swedish National Pension Fund boosted its holdings in shares of Alphabet by 2.5% during the 3rd quarter. Fjarde AP Fonden Fourth Swedish National Pension Fund now owns 962,285 shares of the information services provider’s stock worth $234,365,000 after buying an additional 23,312 shares in the last quarter. Institutional investors own 27.26% of the company’s stock.

Insiders Place Their Bets

In other news, Director Frances Arnold sold 102 shares of the stock in a transaction dated Wednesday, December 31st. The shares were sold at an average price of $313.45, for a total value of $31,971.90. Following the completion of the sale, the director owned 18,205 shares in the company, valued at $5,706,357.25. This represents a 0.56% decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which is available at this hyperlink. Also, CAO Amie Thuener O’toole sold 2,778 shares of the firm’s stock in a transaction dated Monday, December 15th. The shares were sold at an average price of $312.30, for a total transaction of $867,569.40. Following the transaction, the chief accounting officer directly owned 8,962 shares in the company, valued at $2,798,832.60. The trade was a 23.66% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Insiders sold a total of 192,687 shares of company stock worth $58,728,068 in the last three months. 12.99% of the stock is owned by corporate insiders.

Key Stories Impacting Alphabet

Here are the key news stories impacting Alphabet this week:

• Positive Sentiment: Raymond James upgraded GOOG to a “Strong Buy” and raised its price target to $400, citing acceleration across Alphabet’s AI stack — a direct catalyst for buying interest. Raymond James upgrades Alphabet to Strong Buy as “AI stack shifts to high gear”
• Positive Sentiment: Analysts across the street are lifting targets and reiterating buy ratings (RBC, Wedbush, others), creating upward pressure ahead of Q4 earnings as expectations for AI?driven ad and cloud growth rise. Alphabet Stock (GOOGL) Wins a New Street-High Price Target Ahead of Q4 Earnings
• Positive Sentiment: Apple plans to use Google’s Gemini models to power the next Siri — a major distribution win that strengthens Gemini’s reach across billions of devices and supports longer?term monetization and platform lock?in. Apple to Turn Siri Into AI Chatbot Powered by Google’s Gemini
• Positive Sentiment: Waymo expanded its robotaxi service to Miami — incremental commercial rollout that supports Waymo’s path to revenue scale and diversification beyond advertising and cloud. Waymo launches robotaxi service in Miami, extending U.S. lead
• Positive Sentiment: Analysts are flagging strong momentum in Google Cloud, supporting upside to revenue growth and margins as enterprise AI adoption accelerates. Alphabet Stock Rises As Analyst Highlights Momentum In Google Cloud
• Neutral Sentiment: MarketBeat notes a modest pullback from record highs and technical consolidation near $320; fundamentals remain strong but valuation is elevated, so some investors may wait for a deeper retracement ahead of the Feb. 4 Q4 earnings print. Alphabet Cools After the Run: Buy Now or Wait for a Better Entry?
• Neutral Sentiment: Jim Cramer said he’s not abandoning the Magnificent Seven but acknowledged rotational flows into other sectors — a reminder that short?term fund flows can temporarily divert gains away from market leaders like Alphabet. Jim Cramer says he’s not abandoning the Mag 7 stocks despite recent struggles. Here’s why
• Negative Sentiment: YouTube’s CEO flagged “managing AI slop” as a 2026 priority — content moderation and safety work could raise costs or slow monetization improvements on the platform if AI?generated content proliferates. YouTube chief says ‘managing AI slop’ is a priority for 2026

Wall Street Analyst Weigh In

Several analysts have recently commented on the stock. KeyCorp reaffirmed an “overweight” rating and set a $330.00 price objective on shares of Alphabet in a research report on Thursday, October 30th. Barclays raised their price target on shares of Alphabet from $250.00 to $315.00 and gave the stock an “overweight” rating in a report on Thursday, October 30th. UBS Group reiterated a “neutral” rating on shares of Alphabet in a report on Thursday, October 30th. Scotiabank restated an “outperform” rating and issued a $375.00 target price (up from $336.00) on shares of Alphabet in a research note on Friday, January 9th. Finally, Wolfe Research boosted their target price on Alphabet from $290.00 to $350.00 and gave the company an “outperform” rating in a research report on Thursday, October 30th. Eight analysts have rated the stock with a Strong Buy rating, twenty-nine have given a Buy rating, three have assigned a Hold rating and two have issued a Sell rating to the company’s stock. According to MarketBeat, the stock has an average rating of “Buy” and an average target price of $326.13.

Alphabet Trading Up 0.7%

NASDAQ:GOOG opened at $330.84 on Friday. The company has a debt-to-equity ratio of 0.06, a current ratio of 1.75 and a quick ratio of 1.75. Alphabet Inc. has a one year low of $142.66 and a one year high of $341.20. The company has a market cap of $3.99 trillion, a PE ratio of 32.63, a PEG ratio of 1.81 and a beta of 1.09. The firm has a 50-day moving average of $315.30 and a 200-day moving average of $259.15.

Alphabet (NASDAQ:GOOG) last released its quarterly earnings results on Thursday, October 30th. The information services provider reported $2.87 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $2.29 by $0.58. The business had revenue of $102.35 billion during the quarter, compared to the consensus estimate of $99.90 billion. Alphabet had a return on equity of 35.00% and a net margin of 32.23%.The company’s quarterly revenue was up 15.9% on a year-over-year basis. During the same quarter in the previous year, the business earned $2.12 EPS. As a group, equities research analysts expect that Alphabet Inc. will post 8.89 EPS for the current fiscal year.

Alphabet Announces Dividend

The business also recently declared a quarterly dividend, which was paid on Monday, December 15th. Investors of record on Monday, December 8th were issued a dividend of $0.21 per share. The ex-dividend date was Monday, December 8th. This represents a $0.84 annualized dividend and a yield of 0.3%. Alphabet’s dividend payout ratio is 8.28%.

Alphabet Company Profile

Alphabet Inc (NASDAQ: GOOG) is a multinational technology holding company headquartered in Mountain View, California. Formed in 2015 through a corporate restructuring of Google, Alphabet serves as the parent to Google LLC and a portfolio of businesses collectively known as “Other Bets.” Google was originally founded in 1998 by Larry Page and Sergey Brin; Alphabet is led by CEO Sundar Pichai, who oversees Google and the broader company while the founders remain prominent shareholders and influential figures in the company’s history.

Alphabet’s core business centers on internet search and advertising, with Google Search and the company’s ad platforms (including Google Ads and AdSense) generating the majority of revenue by connecting advertisers with consumers worldwide.